Looooooove the way this mascara wears off: "heroin chic" says my beau. It lines my lower lids with a purpley-pink colour that kinda makes it look like im either really tired or strung out -- but this is after 12+ hrs of wear. Washes off easily & looks awesome and femme. Makes my green eyes stand out & my pale skin look even paler. I definitely like wearing it on nights when i want that 90s, "ive been hanging out at this club, listening to the Melvins all night" rocked-out look. ::air guitar:: thanks benefit! continued >>

I am a huge fan of this product but not this color. I will stick with the black only because in outside direct sun lighting it films as an IN YOUR FACE violet color which is not the look I need. I love the wand, it coats, separates, and volumizes. Great stuff for me! I would suggest applying by holding the wand vertically from inner to outer lashes a section at a time. Never smudges, flakes or irritates my hyper sensitive eyes!

Absolutely gorgeous on green or hazel eyes. The plum is dark enough that with black eyeliner behind it, I don't think it shows up as purple. It's subtle. Not totally happy with how much comes off the brush; or I should say how little. I thought it would bulk up my lashes a bit more but my experience with mascaras also tells me that giving it some time to gum up a little bit (time and air) helps for more bulk on the lashes. The price is just relative to how much money you make. To me, it isn't too much money. Especially if found on Ebay or Amazon, etc.

The mascara is great but it doesn't look really purple on dark eyelashes. I would wear this everyday though.

I bought this because it was getting near time to buy new mascara (I try not to keep mine longer than the recommended three months, because I have sensitive eyes) and I decided to try something new. I've been wanting to test out Benefit products and I thought I'd start with a mascara. I always wear brown- not black, since I have long eyelashes to begin with and black is just too harsh and alarming- but I thought I'd go with plum since it looked rather subtle and purples naturally highlight green eyes.

I love almost everything about this mascara. For starters, the color is perfect- it looks chocolate brown, just like I want brown mascaras to look, but there's just this slight hint of deep plummy purple that really brings out my eyes. The brush is also perfect. I normally use Maybelline One By One because the brush is well suited to long lashes... or so I thought. The brush on this grabs every single lash, no careful maneuvers or sleight of hand required. Granted, it is large- but I don't mind cleaning up the little mascara dots along my lash line because the brush does such a good job. The formula is also ace, too- not too wet, not too dry, not too thick, not too thin. I normally have to wipe most of the mascara off the brush before I apply it, because otherwise it instantly clumps, no matter how carefully I put it on. This applies great right out of the tube; all I have to do it wipe off the mascara at the end of the wand. This also performs just as well on the lower lashes, which is excellent because even the best mascara can absolutely bomb when it comes to the bottom lashes.

Overall, I absolutely love this product. The only caveat is the size of the container. Yes, it's absolutely the best mascara I've ever used... but there's only 0.3 ounces of product. It seems like Benefit could have definitely cut back on the size of the packaging. It's a bit bulky and not very travel-friendly. It's still wonderful, though, regardless of size.

Purple mascara sounds daunting and juvenile, but BADgal Plum is the most beautiful shade of mascara you'll ever find to highlight brown/green/hazel eyes. I don't know how this would suit blue eyes, but it seems like it would work well for almost any shade.

I first tried thin mascara in the 'BADGAL black' I LOVED it! (The most gorgeous black mascara I have ever used)
After finishing it off, I decided to go and repurchase and the plum colour caught my eye.

Don't be put off by it being 'plum' it looks gorgeous! I have dark lashes, you don't really see it unless you look super closely. It's a natural funky twist on the neutral brown.

I wouldn't say This mascara give much length but it makes them look fuller and super pretty, lasts all day and even though this isn't the waterproof it stays put!

I wanted to try something different but I've always hated that blue mascara look that everyone ends up trying once.
I went to my local Benefit counter and wanted to try a few products that I wouldn't usually go for. The SA recommended plum as opposed to the standard jet black BadGal Lash. It was the same formula so it thickened and lengthened but it had a slight plum hue. I tried it on and looked in the mirror and as the SA had said, it was very slight and barely noticeable. I liked that it was very subtle and decided to buy it.
A few people noticed it and asked about my eyelashes which I thought was nice and different.

It wasn't until MONTHS later when me and my boyfriend went on a weekend away and I saw in some photographs, that in the bright sunlight, my eyelashes were shockingly VIOLET. I couldn't believe I had been walking around with this stuff on. I don't know how I didn't notice, I do my make-up in a mirror infront of my window every day but I had never seen the mascara looking so BRIGHT.

Needless to say, violet eyelashes were not the look I was going for and this mascara was never worn again.

The formula itself was quite good, but not curling enough as I have long but poker straight eyelashes. I wouldn't repurchase due to the lack of curling power and the luminescent colour.

This mascara was disappointing. Even with primer, the mascara is hardly noticeable unless I apply three or more coats. The plum color is more red than violet, with the end result of making my eyes look bloodshot. I think a more blue or violet-based plum color would have had a better accentuating effect on my brown eyes,but this red-based plum may work for other eye colors.


The formula was dryish and clumpy; each coat neeed to be combed out to seperate the lashes. The only thing it does decently is wear well, and if it does smudge, the smudges are less noticeable than those of a typical mascara. But it's not worth the money and I definitely will not repurchase it.

Nice enough mascara but the plum is barely noticeable on my black eyelashes.

The packaging felt cheap and the wand was too long and flimsy.

Expected more from a £16 mascara.

I LOVE this mascara! Read a review of it in some teen fashion magazine in high school, so I bought a tube and have been hooked ever since. I have dark lashes so the plum tinge is very subtle, and it really makes my eyes pop. It's not like a miracle super lengthener or plumper or whatever, but it adds enough volume to just make the eyes look pretty and still natural. It's definitely my everyday go-to mascara. For fancy nights out or special occasions I would probably use something different, but for day to day looks this is my favorite.