This brush claims to have ions that reduce frizz, but I haven't noticed that effect at all. I have very long thick hair and somedays I don't even bother to brush it because it's such a chore. I saw this at Walmart and couldn't resist its pretty jewel colors. It has wide teeth and the cushion really makes it comfortable. However, it squeaks and doesn't get rid of frizz. On the other hand, it was only $3.50.