I don't know what is in this lotion to make my skin so soft but after just one use I noticed a big change in the feel of my skin. I don't know about it's anti-wrinkle claims because I don't worry about my body appearance that much but there is something in this lotion that sure makes my skin very soft. It comes in a pretty purple bottle with a flip cap and smells very lovely like lilacs but the smell goes away fast. I love all of the Avon body lotion products but this one is now my new favorite!