52%
would repurchase
4.4/5
package quality

price range

description

ingredients

Water, Alcohol, Oryza Sativa (Rice) Bran Wax, Cera Carnauba, Hydrogenated Stearyl Olive Esters, Stearic Acid, Cyclopentasiloxane, Glycerin, Shellac, Triethanolamine, Candelilla Cera, Acacia Senegal Gum, Aminomethyl Propanediol, Phenoxyethanol, Chlorophenesin, Iron Oxides (CI 77499).

Reviews

Reviews


4.0
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11 years ago

I loved this mascara, it didn't irritate my eyes and made my eye lashes nice and long. Only complaint is that after using it for a couple months it started to dry out and clump.

About reviewer (16 reviews)

Age19-24

SkinNormal, Fair-Medium, Not Sure

HairBrown, Wavy, Fine

EyesBrown



2.0
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12 years ago

I received this as a gift a while back and I was really excited to try it out. I had heard a lot of good things about this mascara and I really loved the aluminum packaging. But this mascara really...

About reviewer (363 reviews)

Age19-24

SkinCombination, Fair-Medium, Neutral

HairBlond, Straight, Fine

EyesBlue


5.0
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13 years ago

It's environmentally conscious but other than recycled packaging; I don't know what else qualifies here. It went out smoothly, no smudges and more importantly: didn't run. The 1st time I used...

About reviewer (15 reviews)

Age36-43

SkinCombination, Fair-Medium

HairBlack

EyesBrown


5.0
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13 years ago

My eyes are really sensitive to all sorts of products, especially mascara. I usually can't use the cheap, drug store brands bc they make my eyes burn pretty bad. I've tried Smashbox, Benefit,...

About reviewer (1 reviews)

Age25-29

SkinSensitive, Fair-Medium

HairBrunette

EyesHazel


4.0
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13 years ago

I tried this mascara as a sample but ended up falling in love with it. This mascara leaves my eyelashes thick, dark and soft without having the dreaded clumpy spider eyelashes. I would it if the...

About reviewer (67 reviews)

Age25-29

SkinCombination, Medium, Neutral

HairBrunette, Wavy, Fine

EyesBrown


4.0
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13 years ago

While I do love this mascara, the only problem is the removal. I cannot seem to get it off! It's dark and thick and makes my lashes pop, but I feel the struggle to remove the mascara makes my...

About reviewer (79 reviews)

Age30-35

SkinCombination, Medium

HairBlond

EyesBrown


4.0
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13 years ago

+ It's a bit early for me to be writing this review since I've only had this for about two days, but I felt that I liked it enough that it deserved some commentary. I'll add other noteworthy...

About reviewer (10 reviews)

AgeUnder 18

SkinOily, Fair-Medium, Neutral

HairBlack, Straight, Medium

EyesBrown


4.0
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13 years ago

I love this mascara, not only is ethical in every way (minus beeswax), it actually is a great mascara. I wish I could give this product a 4.5 rating, the minus .5 is due to being not-vegan....

About reviewer (30 reviews)

Age19-24

SkinNormal, Fair, Neutral

HairBlond, Wavy, Medium

EyesBlue


4.0
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13 years ago

One of my favorite mascaras. Okay, to begin, it is a bit liquid-y, but not too much. At the tip on the wand, there is always dab of it left, which I rub against the tube. I actually read that...

About reviewer (17 reviews)

AgeUnder 18

SkinCombination, Fair-Medium, Warm

HairBrown, Relaxed, Medium

EyesBlue


2.0
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13 years ago

pros: this is a vegan mascara in an eco friendly container and it adds volume cons: the cost is 18 dollars, it dries quickly so it can flake while you are trying to layer it on and it doesnt curl...

About reviewer (102 reviews)

Age25-29

SkinCombination, Medium, Warm

HairBrunette, Wavy, Medium

EyesGreen


4.0
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14 years ago

It's a nice mascara, natural or not. I probably would not purchase again because it was nothing special, but if it came in a set again and I liked everything else in the set I would definitely...

About reviewer (230 reviews)

Age25-29

SkinCombination, Fair

HairBlack

EyesBrown


5.0
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14 years ago

My favorite mascara ever. Most mascaras hurt my eyes, flake, and generally irritate my contacts, but this one doesn't. Looks completely natural, but better, even when I pile it on, and washes off...

About reviewer (129 reviews)

Age

SkinSensitive, Fair, Not Sure

HairBrunette, Other, Other

EyesBrown


4.0
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14 years ago

This is my favorite mascara at the moment. I have long lashes, a pale complexion and dark, auburn hair. I find a lot of mascaras look over-the-top fake on me. Tarte's Lash Hugger is a great...

About reviewer (5 reviews)

Age30-35

SkinOily, Fair, Neutral

HairBrown, Straight, Fine

EyesHazel


3.0
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14 years ago

This mascara is just ok. The Pros: Natural Nice full brush Washes off easily Doesn't make my lashes fall out The Cons: Some days the product will be dry and hard to use, other days...

About reviewer (426 reviews)

Age19-24

SkinCombination, Olive, Not Sure

HairBlack, Wavy, Other

EyesBrown


3.0
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14 years ago

I got this mascara because I try to use more natural products. The packaging is really cute & pretty! However I don't like the product much. It does lengthen your eyelashes quite a bit but that's...

About reviewer (40 reviews)

AgeUnder 18

SkinNormal, Fair, Cool

HairBlond, Wavy, Medium

EyesBlue


4.0
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14 years ago

I like this mascara a lot, but I wouldn't say it's HG status. I love how it's all natural. It does hold a curl pretty well, I would say. (I have straight Asian lashes...pretty decently...

About reviewer (35 reviews)

AgeUnder 18

SkinCombination, Medium, Warm

HairBlack, Other, Other

EyesBrown


4.0
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14 years ago

Best of all the Target mascaras. Nice black color, no smudging, no irritation, no weird smell, environmentally friendly but not enough oomph. For $18, I want more than natural/black lashes.

About reviewer (12 reviews)

Age25-29

SkinVery Oily, Fair-Medium, Neutral

HairBrunette, Other, Other

EyesBrown


4.0
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14 years ago

As of now, this is my go-to mascara. I love that it is more natural than most. When I apply it, sometimes my lashes stick together but a wiggle of the wand usually prevents this. I do not ever see...

About reviewer (35 reviews)

Age19-24

SkinCombination, Fair-Medium, Cool

HairBrunette, Wavy, Medium

EyesBrown


2.0
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14 years ago

I do like this mascara however, it's very natural and with my stick straight lashes, I need a thick mascara! It's nice and smooth and not clumpy...good if your lashes are already long or if you...

About reviewer (387 reviews)

Age25-29

SkinCombination, Medium, Warm

HairBlack, Straight, Medium

EyesHazel


3.0
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14 years ago

I really loved this when I got it as a sample. No clumping and it gave my lashes great volume and length and they even curled naturally with no lash curler. So I went out and bought the full size...

About reviewer (32 reviews)

Age25-29

SkinCombination, Fair-Medium, Not Sure

HairBrown, Straight, Fine

EyesBrown