This toothpaste is not sugary or laden with unpronouncable ingridients. It has a mild minty flavor, it's simple and it works. The price is also great. Have you seen the price of toothpaste lately! Even with a coupon nothing beats the price of TJ's toothpaste especially where quality is a concern.

I like the consistency and simple ingredients of this toothpaste. The baking soda gives it a grittier, more old-school feel and it doesn't produce copious lather, but it gets your teeth clean and feeling very fresh. I love it, and at $2, it can't be beat!

This is a great natural toothpaste. Contains no SLS or fluoride, but gets your teeth squeaky clean. $1.99 for 6 oz.
However, there is one annoyance...the toothpaste leaves a slimy white residue on your lips and toothbrush. You can use a washcloth to rub your mouth to remove the residue, but the film on the handle of the toothbrush is pretty much permanent.