Honestly it seems to me more like a full coverage foundation than concealer because it didn't help much for my under eye darkness, but it was really good at evening out my skintone/slight discoloration around my nose and cheeks. I'm happy that it stayed put throughout my 6 hour school day with no touchups needed.

Note: A lot of people say it turns their skin orange but I didn't get that at all! I think it's because I got the 010 Light/pale, and I would definitely classify my skin as medium and olive colored, not pale at all. (But the color still ended up matching my skin.) Also nice that it has SPF.

Overall I wouldn't repurchase as a concealer, but I would purchase if I found it on sale just as a backup "foundation."

I have a mixed opinion of Almay's Smart Shade Concealer. Here is why:

I dig the whole "Smart Shade" thing. I like how it goes on white and then adjusts to skin tone. I have pretty fair skin but I have really dark under eye circles that look like bruising. So I basically bought this concealer for the purpose of covering them as much as possible, as well as to use as a base under my eye makeup.

It burns my eyes a bit when I apply it under my eyes. The burning is momentary but it's uncomfortable. It provides pretty good coverage but I think it can actually make my under eye area look too light and slightly unnatural. But that's when I'm not wearing any other makeup to balance it out.

I once tried to use this to conceal the dry, irritated red-splotches on my cheeks and it burned SOOOO bad, and made my cheeks even more red and irritated. I tried to wash it off immediately but it was pretty hard to do so. I had to wash my face twice because it just would not come off with regular facial cleanser. BUT it's easy to remove from my eye area with a makeup remover cloth.

I think the fine tipped applicator is really good for concealing small blemishes and under eye circles. You don't get a whole bunch pouring out at once when you only need a little. The actual tube is pretty small for $18.00, which is what it goes for here in Canada at SDM. But I guess if you're just using it to conceal dark circles and small blemishes then it should last awhile.

I chose "yes" as to whether I would buy it again, but I'm torn. I really don't know if I would. It's expensive and there are just as many cons to balance out the pros. So I'm going to say MAYBE I would buy it again.

Very good product for the price point. A little goes a long way. Goes on smoothly, and conceals well. I use it under my eyes, and around my nose. It blends very well with my skin tone, and I don't get any of that orange that other reviewers mentioned. Perhaps it has to do with the fact that I buy the lightest shade offered. Definitely not the BEST product on the market, but still a must have in my makeup bag. Great for everyday. I think I am on my third tube. I generally just dab a bit on my finger and apply. Sometimes, I use a brush. It's a pretty fool proof product.

I actually like this quite a bit. I use it around my nose a lot and it blends in beautifully. When I have really bad dark circles I put it under my eyes, as well, I first blend it in with my fingers then blend it out with a brush and it looks totally natural. It never turns orange for me. I may or may not buy it again. I might just try something new when I run out. Overall though I really like it

I don't get what the hate is on this product; I totally dig it! I have been using this concealer for about 6 months now and have had no issues with it. I love how it totally blends to my skin tone. At first, it goes on light, and then in a few seconds it magically adjusts to my skin color. It's amazing. It never breaks me out and it's a super natural-looking finish, which is why I will continue to by this product. Plus, with almay, you know you're getting the best in non-comedogenics, which is a plus.

I just wanted to try this out thinking the smart-shade would be less cakey than the ordinary concealer.. Nope. I am pale and bought the lightest shade. I don't see any orangeness at all though when I swatched it on my hand I did see a little of what people are saying but once I blend it out it becomes completely pale. And it doesn't look orange on my face. It dries very sticky and seems really thick appearing. It's not all that great of coverage and isn't very easy to work with. Just not the greatest.

I am usually weary of gimmicky products like this. but my sister had some of this concealer and I gave it a try. I am quite shocked at how well it works! I have a terrible habit of squeezing my zits (sorry, I know that's gross), and most concealers will make it look crusty while it's healing. this concealer works the best. it's not perfect, but it looks a lot better than anything else I've tried! it's thin though, so I have to layer it to get enough coverage.


also, the area around my nose is kind of red and blotchy. this concealer really corrects the area very well, and becomes invisible once it sets. it does not look like I'm wearing makeup.


if you don't blend it in enough, it can get a little too tan. so be sure to check it in bright light before you leave the house.

As I am approaching nearly 40 years of age (ugh!), I realised my usual concealers were not working for me anymore. They were making my fine lines stand out more.

So I was on the lookout for an inexpensive concealer that wouldn't make me fine lines more apparent. I decided to try Almay Smart Shade Anti Ageing Concealer.

It lived up to it's name! I use a tiny bit at a time, it goes on white, but immediately changes to match your skin (depending on which shade you need, I use light)

Brilliant!

I am very fair and this smart shade makeup made my skin have an orange tinge to it. I do not like it. It also caked up on my problem areas

I bought this product because it was oil free (my face is kinda oily) and i also use the Smart shade foundation, and I love the foundation but the concealer is orange when you put it on your skin. I would not recommended this to any one.