Almay smart shade


132 reviews

37% would repurchase

Package Quality: 3.7

Price: $$

Package Quality: 3.7

Price: $$


Active Ingredients: Titanium Dioxide (4.0%), Zinc Oxide (2.0%)Inactive Ingredients: Aqua (Water) (Water, Eau), Cyclopentasiloxane, Dimethicone, Trimethylsiloxysilicate, Butylene Glycol, Trisiloxane, Cetyl/PEG/PPG 10/1 Dimethicone, Alcohol Denatured, Phenyltrimethicone, Nylon 12, Tribehenin, HDI/Trimethylol Hexyllactone Crosspolymer, Sodium Chloride, Cyclohexasiloxane, PEG/PPG 18/18 Dimethicone, Alumina, Boron Nitrate, Galactoarabinan, Tocopheryl Acetate (Vitamin E), Aloe Vera (Aloe Barbadensis) Extract, Sodium Hyaluronate, Vitis Vinifera (Grape) Seed Extract (Grape), Centaurea Cyanus (Cornflower) Extract, Camellia Sinensis (Green Tea) Leaf Extract, Ginseng (Panax Ginseng) Root Extract, Ginkgo Biloba Leaf Extract, Hydrolyzed Glycosaminoglycans, Disteardimonium Hectorite, Silica, Methicone, Triethoxycaprylylsilane, Sorbitan Sesquioleate, Ammonium Polyacrylatedimethyl Tauramide, Cycloheptasiloxane, Acrylonitrile/Methacrylonitrile/Methyl Methacrylate Copolymer, Polysorbate 20, Polysorbate 80, Talc, Tetrasodium EDTA, Phenoxyethanol, Propylparaben, Methylparaben, Ethylparaben, Mica, Iron Oxides (CI 77491, 77492, 77499)

Age: 44-55

Skin: Combination, Other, Not Sure

Hair: Blond, Other, Other

Eyes: Blue

I purchased the light/medium Smart Shade and it was NOT light at all. The product was thick and orange. I would not recommend this product. I'm off to the store to return it.

on 11/14/2014 11:41:00 AM

Age: 19-24

Skin: Oily, Fair, Neutral

Hair: Blond, Curly, Other

Eyes: Blue

Crap. Had to throw it out. Absolute garbage.
It comes out a different color every time and I can see no rhyme or reason to what color it comes out. On the exact same spot on my face one day it was almost white and the next a chocolatey brown. And I bought the Light! Trying to use it to cover dark circles or blemishes is literally impossible because it just reacts with the darkest it can go. So instead of blue circles under your eyes, have some deep brown ones. They'll look great!

on 9/7/2014 12:51:00 AM

Age: 18 & Under

Skin: Combination, Olive, Warm

Hair: Brunette, Straight, Fine

Eyes: Hazel

I am involved in activities that put me in outside for 9-12 hours a week. Do to this (and my skin that tans very easily) my skin tone is constantly evolving. I've always had trouble finding concealer that can adapt to this. And I thought that I had found a good fix with Smart Shade. The first few weeks it worked extremely well, but only after a moth the concealer has began to separate in the tube and a brown liquid puddle accompanies every dollop of product. Not only that, but the liquid has begun seeping out the tip and into the lid. Just to apply it I have to blend it on my hand before I blend it on my face. It doesn't help when I'm short on time.

on 8/13/2014 2:24:00 PM

Age: 56 & Over

Skin: Other, Fair-Medium, Not Sure

Hair: Brunette, Other, Other

Eyes: Hazel

Awful. Separates no matter what you do.

on 7/21/2014 6:06:00 PM

Age: 30-35

Skin: Acne-prone, Fair, Not Sure

Hair: Brown, Other, Other

Eyes: Other

WORST. CONCEALER. EVER. First, no matter how much you shake the tube, the product separates badly. When you squeeze it onto your finger or a sponge, it comes out as a dark brown oily liquid (which can't be good for my acne-prone skin) and a blob of whitish paste. After blending the two, you get an uber-light oily concealer. Although my skin tone is very pale and I always need the lightest shade of foundations and concealers, this was still way too light for me. Even worse, the coverage was was far too sheer to conceal either red marks from acne or dark eye circles. Layering did not help the coverage, it only made it obvious that I was wearing concealer. Yet after washing my hands with soap, I could still see some of the concealer on my fingers! I guess you need makeup remover to get it off properly. I'm also not crazy about the tube packaging...I prefer sticks or pencils that are easier to apply and less prone to spillage in my purse.

Would not recommend or repurchase. In fact, I'm taking this back to Target to see if they will refund my money.

Age: 19-24

Skin: Very Dry, Deep Dark, Not Sure

Hair: Silver, Other, Other

Eyes: Violet

I had heard about this concealer and i thought the "Smart Shade" aspect would work well for me as I have discoloured spots. I asked for it for Christmas as I realized I wanted to try it around Christmas Time. I tried it and was extremely dissapointed. The Titile is a lie. It did not match my skin tone at all, and maybe I just bought the wrong one but even had I got a lighter shade, it was quite orange. I hate orange-ish makeup, therefore the only time that I use this is when i use my other poorly constructed concealer by Almay that is too light for my skin. When mixed they have nice coverage , but alone; never work for me.

I very much do not reccmend trying this product. If you are looking for a nice concealer go for the Covergirl FreshComplexion which I absolutely adore.

In conclusion, I can safely say that my holy grail concealer is definetely not from Almay.

Age: 36-43

Skin: Sensitive, Fair, Not Sure

Hair: Brunette, Other, Other

Eyes: Brown

Yes it matches skin tone but that's where it ends. Doesn't do an even so-so job of concealing imperfections,which judging from the name of the product is not the focus here.

on 11/11/2013 10:50:00 PM

Age: 25-29

Skin: Normal, Fair-Medium, Not Sure

Hair: Blond, Other, Other

Eyes: Brown

As a concealer, I'd give this product average rating. The hue looked a tad yellow on my skin, it didn't really blend that well. The texture was good but the look just wasn't natural enough for me.

on 10/27/2013 1:23:00 AM

Age: 19-24

Skin: Combination, Fair-Medium, Not Sure

Hair: Black, Straight, Fine

Eyes: Brown

it doesnt really work as a concealer imo, so i kept it and just use it as a foundation, just like the full size bottle.

1 out of 1 people found this review helpful.

on 7/28/2013 9:47:00 PM

Age: 25-29

Skin: Normal, Fair, Not Sure

Hair: Other, Other, Other

Eyes: Brown

I really like this concealer. I honestly bought it on a whim, lured by a sign stating that if I didn't like the product, I could return it. I'd been considering a new concealer (my other one was a powder formula and had a few issues...crepey under my eyes and orange everywhere else.) but finding a match for both under my eyes AND on the rest of my face is a challenge and I'm too lazy to want to have to use multiple products.

In all honesty, I bought this thinking it couldn't possibly work and I would probably be returning it (for a full refund). Curiosity got the best of me.

It turned out to be a pretty awesome product. Somehow, it does what it promises- at least on my skin (I have a hard time believing this works for everyone, but I seem to have the perfect skin for it). It stays on very well (hardly any creases at all by the end of the day, and the coverage lasts and lasts.)

My one gripe, is that I wish it covered better. It is buildable, but it's harder to get good coverage on blemishes (since the act of blending it in, rubs it OFF of the pesky little demons, but this is a problem that I've had with EVERY concealer that I've tried thus far. So far, this one has performed better than all the others.)

I'd definitely buy this again.

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