Priceline have a quite decent range of their own products at bargain prices. They have a Vitamin E cream in 50ml tub for $5 and a Vitamin E lotion in a 100ml tube, also for $5. Both of these are decent, lightweight moisturising creams based on a mixture of both petroleum based ingredients such as mineral oil, and plant derived ingredients such as sweet almond oil, along with vitamin e. I would say the lotion is similar in texture and moisturise to the original Olay hydrating lotion. Excellent basic light moisturiser for someone with oily or normal/combination skin, or for the hotter weather when your skin goes nuts. The only downside is that both the cream and lotion are heavily fragranced. It's not an unpleasant fragrance, but it is quite strong and can be smelt for over an hour after you apply the cream. The other problem is there are no testers for Pricelines own products. Both the lotion and cream feel like thay have the same moisturising properties, so the better bargain would be the 100ml tube of lotion, also easier to use than the tub.
All in all, a really good basic moisturiser, when you are young and don't need anti aging ingredients, or if you are older and do need anti aging benefits but still have fairly oily skin, this could be worn over the top of a lightweight anti aging serum. The only reason I would not repurchase, is firstly I didn't purchase, I got a sample from a friend, and secondly, I already have well priced products that suit my skin and my budget.