This is a pot gloss. I got it on clearance at rite and went back for 4 more. This is a great gloss. Pretty and very pigmented. I sometimes for a lighter look tap it into my lips with middle finger and for a night out I go all out and put a lot on. This stuff is a pretty true fuschia with a bit of blue opalessence to it. Very shiney and stays on very long ,even after drinking and eating ,I noticed it wear away but a stain stayed and that was pretty alone .I also dot a bit on my cheeks and it is so pretty and stays on forever.There is alot of product in this flip top pot. I love it ,too bad I didn't know about it before hand.