Natural Match is a HG product for me...I have used 4 1/2C, 4R, 4W, 3W & 3C!
This shade is exactly like AnitaPita's pic...super rich and full of gold/red tones. Very pretty color, but lacks staying power. I had to color every 3 weeks to keep this shade rich. But it is soo gentle I alternate colors every 6-8 weeks and have had no problem with color build up!