I am on my third paint pot in this color. This is a must have, why?
The coverage is great for the eyelids, it does not crease at all and my eyeshadow (Mac and lancôme) last all day. My pencil eyeliner (lancome) also lasts all day long. I even tested it with a $1.99 avon turquoise eyeliner and the color was true and lasted all day. Also, the color you see in the pan is the color that will go on your eyes, no fading or wilting when you apply the paint pot first.
Application: I use my finger and sweep it across my eye lid. When putting on eye shadow I press it in, I do not sweep but press it in then blend.
An ultimate must have!!!!!

I love the paint pots, though I wish they had more colors. Currently I use Painterly and Bare Study, then add my color in the liner or crease as these are both pretty neutral. The paint pots are miles better than Bobbi Brown because they are so easy to get out of the much bigger, wider pot. Even a SA at BB told me not to expect their cream shadows to last more than half a jar as they dry up. But soft ochre is such a boring color. I have neutral skin, a little warm, and it does nothing to bring out my green eyes. It is just the color of flesh or my foundation. Try the other colors before you go for this one.

This made my eyes sad. I bought it on a whim (or because the MAC artist swindled me) and wish I stuck with UDPP. While my eyelids can tend to be oily, this was a pain to put on evenly and easily. It's pretty dry and difficult to spread. I used to use Bare Study which went on much nicer, but that has been too shimmery lately. I don't mind the price as I would have used this everyday...but I won't. :"( Time to go return!

I use this paint pot every time I I just want to look a bit more alive. I just spread it all over my eyelid with my finger and a little bit of eyeliner and that's my all i need for the day. It's pretty creamy and nice to wear alone or as a base for regular shadows. Definitely try it out!

I like this product! It evens out the skin tone on my lids and on the brow bone. Perfect colour for my skin tone (MAC NC15/20). It makes my eye shadow last longer.
The only negative thing I can say is that it is a little bit dry, so I have to store it in my bathroom, where the temperature is warmer than in the bedroom (where I keep all my other makeup).

I've used UDPP, Smashbox's eye primer, and Benefit's Stay Don't Stray. This is hands down the best eye primer out of them all. It creates a clean canvas for my eyeshadows and doesn't crease.
I'm definitely buying another one when I run out.

I've been a fan of MAC's Painterly for years and I finally decided to branch out and try Soft Ochre. I'm pleasantly surprised and really like this paint pot too. I find the yellow really does a better job of concealing the discolourations on my lids and like Painterly provided a smooth, creaseless, and matte canvass for my shadows.

I use this as a primer for my eyes. You can see every single vein on my eyelids. I used to prime my eyelids with concealer, but Paint Pots are way better for priming.
I wanted a primer with a coverage. The Paint Pots just do a great job.
Soft Ochre covers all of my veins and neutralizes the redness of my eyelids. It never ever creases. Works great for me and I highly recommend it, unless you have oily eyelids!

This product really does live up to the hype. It's a truly excellent, can't-be-improved eye shadow base that never creases and keeps eye shadow in place for hours and hours--even at a wedding with lots of dancing! Plus, the product is quite opaque, providing a great color base for folks like me whose skin is light, but whose eye area has permanent dark circles. Just be warned that, although it's a godsend for my oily eyelids, it's definitely not for dry skin. It will accentuate flakes as well wrinkles. For myself, though, I really could not be happier with this product.

This works great as an all over lid color. I just use my finger to sweep it over the entire eye area. It covers discolorations, and evens out the skintone on the lid. In a rush, this, plus eyeliner and mascara is enough for a neat, polished eye. No creasing on my oily lids even after 12 hours. Love it!

This paint pot truly is the perfect base for eyeshadow. I've only one other p.p. before this in the shade Artifact, and honestly it doesn't get that much use. I use my Soft Ochre nearly every day because I can tell the difference now on the days that I don't. It provides a flawltaess, smooth and even surface for your eyeshadow and I never have to worry about it fading or smudging with this on. I especially make sure to use it before using a liquid liner, even if I just wear my pp and liquid liner, it makes the liner stay all day without budging at all. I took a nap in my makeup and my liner was perfect with pp on underneath. I chose this shade in particular over any other neutral shade (there are quite a few) because this shade is completely matte, has a nice yellowish brightening tint and, because I have olive skin, this matched the best. I can get away with using it as concealer as well because it really matches my skin, but I prefer to use actual concealer instead. I think this is a great eyeshadow base especially if you just want to neutralize everything before eyeshadow but I honestly don't think it's that much better than NYX eyeshadow base in the skintone shade. This does keep your eyeshadow on longer but because it is somewhat drying. I would not use this if you have dry eyelids. In that case the NYX one would be a much better choice.

My eyelids are very, very oily. When I use Soft Ochre, I usually use UDPP underneath, and then powder or eyeshadow on top. Even after those two extra steps, it still creases within an hour. Even within a few minutes you can tell where the fold is in my eyelid because that's where there will be no colour. You know how sometimes if you have a photocopy of something and you fold the paper so much in one crease that the ink wears off in that crease? Yeah, that's how my eyelids look. Except worse because then the pigments bunch up right above/below the fold area where there is no more product left. Bah!
I looooove the colour and how pigmented the paint pot is, but the consistency and staying power makes it impossible for me to wear this to any special occasion. If I didn't have such oily lids, I would love this product because it completely covers up the veins and purpleness of my eyelids. Sigh.

This is not a primer- it is an eyeshadow base. there is a difference. had I known that, I would not have purchased this product. I know ppl here say thie works just as good as UDPP or TFSI, but it doesnt. if this works for you as a base, then the truth is you don't have oily enough lids to NEED a primer. I do. Although I liked the coverage of this product and although it was useful in enhancing the color pay-off of my neutral eyeshadow shades, it totally creased when I did not put a primer on underneath. it became an annoying extra step. I still have it and use it here and there to try and get some money's worth out of it, but I prefer the UDPP in eden to this. Eden is both a base and primer that matches the color of soft ochre so I save the application time (which is handy on mornings I'm trying to rush out of my house!).

This works just as well as UDPP for me. It doesn't crease and keeps my eyeshadows looking fresh all day. I also like that it evens out my eyelid color. Without this, the even the best eyeshadows only last an hour max on me.
Ref: NC25

I love this product by MAC and still use it to this day. I believe it costs around $17.50 at your local MAC counter and on their website. I feel that the price is a little much and if I could find a cheaper alternative to this I would for sure stop purchasing it. But until then, I'll buy it. I use this as an eyeshadow base, undereye concealer and a regular concealer and it works amazing for me in that way. I wouldn't suggest using it for the undereye if you have wrinkles/fine lines because it will settle into them and make them stand out more. It leaves your lids a tad bit tacky but I love that because it holds your eyeshadow on like crazy! I do feel like most department store makeup is overpriced so I purchase those items whenever I want to treat myself but only if I know that it's going to be something that I know will work, be worth all the money and that I can use almost every day.

I have this crazy idea of branching out for eyeshadow primer. I am using UD primer potion and got tired of it. I wanted something new to try. So I bought this. It creases like crazy with eyeshadow on top. I might just use it to even out my eyelids when I don't want to use eyeshadows. I have very oily eyelids and nothing works except UD primer potion. Too Faced ones separates in the tube.

Only got a sample but will buy full size
Colour: pale yellow-toned beige
Finish: matte
Texture: buttery
It dries in a flash and doesn't look cakey. I was looking for a base for non-yellow-based e/s. There's minimal creasing by the end of the day.
Really great skin-toned base for fair to medium skintones, I guess. Will try Painterly for comparison

I needed an eyeshadow primer that will keep my shadows true to their color. It's opaque and concealer like consistancy. I never used a primer before and noticed my shadows do not stay on very long. I'm pleased with the results! Sometimes I go without eyeshadow and just use this for the brightening effect it gives my eyelids! I put on a little Benefit High Brow on my brow bone and I'm done. I also have Rubenesque paint pot. I like to use this one when I'm applying another shadow, with similar coloring like All That Glitters. It lasts alot longer. I imagine the jar will last a very long time. I use it daily.

I'd buy this again in a heartbeat. I've had mine for well over a year now and fortunately it hasn't dried out at all. I use this everyday before my eye makeup to even out my eyelid skintone and primer. For reference, I'm NC35. A little bit goes a long way!

I bought this product for $21 at mac and I luve this! Since I am very fair I can use this as a concealer wich is what I love it for! It has a yellow undertone so it counteracts the dark undereye circles. It doesn't crease as my concealer HOWEVER it did crease as an eyeshadow base but maybe I just applied too much. I really hope this doesn't dry out fast! As a concealer I find that is covers VERY well medium-full coverage yet you can't tell wether or not I'm wearing it :)