It has excellent color as a bronzer for me, a LLL~FFF yellow toned. The streaky problem mentioned by other MUAers can be solved by getting rid of the aqua in the powder. I just left the lid open for a day or two and now I can't be happier with it. Easy to blend, finely milled, looking very natural with a pretty sheen on face. Work wonderfully as a blush ♥. I can't wait to get the brightner too!
Speaking of streakiness, I have the same problem with Prescriptives magic powder (which is also known for the cooling sensation). The water in it just makes blending a pain in the a$$. I don't know how other Px users deal with this. The sensation is a big selling point, but it's meaningless if it can't go on evenly, isn't it?
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loved the cooling sensation but with very fair skin impossible to put on evenly. and showed up with very dark blotchy patches. too bad. maybe if you have darker skin, it would work better.

To start off, this bronzer had a GREAT color! It really made me look golden and glowy. BUT...it was VERY streaky and awkward to blend. What a shame!

Loved the cooling sensation! Gave a nice dewy look but don't go overboard.

The cooling effect of this powder is totally awesome. The powder however left me looking streaky. The sole reason I would not rebuy this. BUt, it does leave a nice bronze sheen.