For the price, I actually like this primer. I've had bad experiences with drugstore primers but I wanted to try one again, so I gave this a go. It's definitely a weird, thick texture, but I blend quickly over small areas and it does fine. I don't have problems with white streaks or it balling up under makeup. It's fine for what I need, which is to make my makeup stay on and look smooth. I have oily skin and when it's hot out makeup just slides right off. I think this is a good buy and I'd repurchase if I ran out and couldn't find something else I like more.

Quite honestly, I am puzzled by all the negative reviews of this product. I got a sample of some foundation at Sephora, and was told that a using a primer will help control shine. She recommended one, but I didn't want to pay $36 for a primer. So went to Target to look for a primer. I have been very happy with other Boots products that I have tried, so I thought I would give it a shot. And for only $10, I figured I really didn't have anything to lose. Other reviewers have mentioned that this product is hard to blend and balls up on the skin. I haven't experienced this. Some days, I do notices some white patches coming through my foundation. I apply moisturizer and then use very small amount of this product on my forehead, nose, and cheeks (where I am the most oily) I love that it dries really quickly. Then I apply my foundation. Since I've started using this primer, I haven't had any problems whatsover with my foundation disappearing on my nose or cheeks. That has never happened to me before. If it does wear off, it's very minor, compared to what I used to experience. I also like that you get a decent sized tube for the price. I'm considering trying a foundation that already contains a primer. But that won't be for awhile, since I just recently bought a new creme foundation. I would probably repurchase this product, but I would also like to give the Rimmel primer a try.

An update on my review left a few days ago: I'm wondering if what I bought is old stock as I just tried a tester in Boots and the texture was slightly lighter and easier to blend. I still wouldn't re-purchase this primer but I'm now doing what another reviewer suggested and I'm mixing it with liquid foundation and using it on very hot days as the finish is very matte. So not a total disaster!

In my opinion, this is a "meh" primer. The best thing that it has going for it is that it really REALLY stays matte. All day. And since I'm being honest here, I fell asleep before taking my makeup off last night and it was STILL matte when I woke up. It also makes my foundation last just as long. That's all good!
What I do not like about it is the texture. It doesn't go on as smoothly as other primers I've tried before, it's hard to blend because it dries really quickly, and I think that it might be drying out my skin (although, it could be my new complexion soap which I started using at the same time as this, so don't quote me). I've also noticed that it doesn't fill in my pores as well as other primers, which is pretty much why I use primer in the first place. Others have said it looks chalky and white- I haven't noticed this because I'm super pale to begin with and it just doesn't really matter for me.
I bought this simply because it was on clearance at Target and I was out of primer, but I won't be buying again. My favorite primer to this day is Avon's Magix Face Perfector, and I will be returning to that shortly.

I have normal skin that isn't oily or dry (but that is pretty sensitive) and this is one of the worst primers I have ever tried. It doesn't go on properly and goes all cakey and flakes off when trying to apply. I tried it over my moisturizer and that did not help either. Unless you have really oily skin, I wouldn't recommend this!

I bought this because I needed something to matte my face (oily/combo skin). If you don't use it moderately and rub it in well, it will leave white streaks. It feels super dry, which i want my face matte, but not desert-like dry. It's not bad for a quick fix. I did notice this summer that even though i had used it well, my make up would still run on my forehead (gross and embarrassing!). I honestly probably won't buy it again. I have recently bought and tried Monistat Anti-Chafing Powder/Gel and it works soo much better AND it's cheaper. Overall, the Boots No. 7 brand is great, just not for me.

I have super oily skin and this primer does the trick it keeps me matte free for a while my first tube lasted me for well over a year as you only need a small amount however it's not easily blend able and if you put too much on you can see it and can look pasty that's my gripe with this product however I have yet to find a better primer than this one

This is seriously SHINE FREE. It feels like you're putting clay on your face. The texture is a little weird, and if you don't blend it in all the way, it shows up under your foundation. But if you really want a shine free base, then use this!

I didn't like this primer. I agree with others that you do need to pat it on instead of trying to rub it in. Working quickly in small areas worked best for me. I didn't like the consistency though and it tended to leave my skin a little chalky/white looking, which wasn't what I was going for. (I don't wear foundation). The price IS great though! I wish someone would come up with a mattifyer at a drugstore price.

I also didn't find it held back shine any better than the other products I've tried. So far, the best mattifyer for me is Clinique's Pore Refining Solutions Instant Perfector. It works the best for me. I will use a oil free moisturizer on top if I notice any dryness (which most mattifyers seems to magnify for me...but I can deal with dryness if I don't end up greasy later).

Like everything...what works for one, doesn't for others. I'm always so happy to get a sample if I can, and I've lucked out over the years in trying different things. Other primers/mattifyers that didn't work so great (or at all) for me - Murad, Urban Decay, Fresh, Korres and Benefit.

I have very oily skin, particularly my t-zone. I have tried blotting sheets, mattefying powder, and Urban Decay De Slick spray under and over my foundation all to no avail. I’ve been wanting to try Murad’s oil-control mattifier or Mac’s mattyfing gel, however I found the price tags on these items discouraging. I decided to try the Boots shine free make up base because it’s only $10 at Target. So far this product has been the most successful at keeping the shine at bay, there is still some oil, but my face stays rather matte for at least 3 -4 hours and even when the oil starts peeking through it is a lot less prominent. Another plus is that it has not broken me out, and my skin is very prone to breakouts. I find that applying this with a flat kabuki brush gives me a smooth application. Will repurchase.