This is the only product I have ever tried that advertises wrinkle therapy and works. I would not be without it. It reduces the look of wrinkles, does not settle into lines and is invisible on the face. I do not know if it has any long term benefit, but I have been using it for about a year every day, and I swear by it as a makeup. I use it without foundation, and with a little blusher and good to go. Highly recommended. One problem - I dont think physicians formula makes it any more so you have to buy it from closeouts on Amazon.
Having very fair skin, I chose Translucent Light and was not disappointed. This product does not settle into your fine lines and wrinkles, thankfully! It gave me an almost flawless, very smooth appearance. I wore it alone, without the aid of a foundation and found I really didn't even need one. The only reason I knocked a lippie off is because it does contain parabens. I'm anxious to try their organic version next that does not contain any of that junk. However, I would buy it again if I couldn't find a paraben-free version because it gives such a great finish. Unlike others, I did not have a problem with the brush that was included, by the way. It just isn't that big a deal to me to not have a Kabuki brush I guess!
I have been using this pressed powder for years now. It does not look pasty over foundation and it is very finely milled, albeit somewhat more sheer than other pressed powders I have tried. I appreciate that the way it goes on is how it stays on for a good portion of the day, without the need for frequent touch-ups. It does not turn orange or settle into fine lines, helping it to deliver on its promise to de-emphasize signs of aging.
There is one caveat, though: For those with oily or blemish-prone skin this product may fail to impress. (For an alternative, Coty Airspun Powder is a classic.) What this PF CoverToxTen50 pressed powder is best for is what it is advertised for --- normal to dry skin that is beginning to show signs of aging. (It is ideal as an overlay, for example, over any foundation designed to improve luminosity --- likewise over tinted moisturizers that impart a "dewy effect" --- because it won't obliterate the look.) The only other caveat I can mention, is that the color choices run light. Because it has some translucency, I found that the medium shade was best for me --- the others washed me out.
Many powders highlight the dryness of one's skin --- if that's a problem --- whereas this powder maintains a more neutral, natural look. The anti-aging ingredients such as GABA --- ingredients that are an extremely rare find in a drugstore brand --- do tingle ever so slightly but in all my years of using this I have never had it progress to anything that would redden or irritate my skin. (To the contrary, I take it as an indication that it actually has ingredients that are strong enough to produce some effect.) I do recommend ditching the included brush in favor of a kabuki brush, with softer bristles, because it improves application and comfort considerably (if applying with the included brush, it does tend to feel scratchy for a minute or two). After applying pressed powder, which is the final step in my make-up routine, I find that it improves wear when followed by a spritz of water to "seal" the look.
I can't say the anti-aging ingredients are a cure-all but they do seem to offer a modest benefit. Still, for best results I pair this pressed powder with Physicians Formula CoverToxTen50 Wrinkle Therapy (liquid) Foundation. (The latter is/was my HG liquid foundation --- a product that drove nearly everyone who tried it crazy due to the brush-on applicator --- yet the formula itself is pure gold, more long-wearing and natural in look and feel than any foundation I have purchased.)
Sadly, a lot of the PF products, which I have always found to be of higher-than-average quality even on sensitive and problem skin, are disappearing from store shelves as of this date. In my area, CVS, Walgreens and just about any store that stocked this brand has phased it out. It's easier to locate at Walmart and Target. Still, this observation got me wondering if the brand itself is about to go under? Well not quite. I read a news article from September 2012 indicating that Physicians Formula has been sold to Markwins International, a privately-held beauty company. For those who love a PF product, it may be time to let the new owners know what you want to continue to buy. With any luck, they'll go on producing the CoverToxTen50 line of products. I hope Markwins International will also go on producing the Minderal Wear line of pressed powder blushes, also a long-time favorite of mine.
22067 Ferrero Pkwy.
City Of Industry, CA, 91789
This left my face very smooth and the coverage was wonderful. I use it before my EL Double Wear Bronzer under my eyes as it works wonders on dark circles. I notice initially when I use it, my skin tends to itch a bit- not unbearably but just a slight itch here and there. It truly is a wrinkle therapy powder as I only have (3) small lines on my forehead that it did conceal a bit however I dont think it made me look THAT young, I'm 47 but could pass for 37 so I walked around the office acting as if I looked 27.. lol. a little goes a long way and it's buildable w/out a cakey appearance. Worth trying.
I like that translucent fair is pale enough for PPP ultra pale NC10 skin. that by itself is great cuz I rarely find anything pale enough. its not at all pink on me. or yellow.. just light and neutral.... I am 38 with very oily skin and wow I agree with some others here and elsewhere on internet that this has AMAZING oil control! way more than my dream matte powder or anything ive ever tried. I was surprised as its not even touted as oil control.... it DRIES your skin out... but thats just to be expected with a GOOD oil control product,., 'at first' so ill give it time.. at least a week..or a month to see if the drying/oil control effect is even too much! but skin should adjust. gives skin a very nice smooth finish, youthful looking. no matte no glow, no shimmer... just right. (matte effect of course, I mentioned oil control..but not flat ,matte "finish") I like it a lot. I will have to see if skin adjusts well enough for it is STRONG. I even felt I was allergic or something. not sure yet. you can 'feel' it on.... meaning like its 'doing' something ACTIVE.
I agree with other reviewers that this really doesn't cake up after the 2nd, 3rd, 4th application! Love that because mostly what I use this for is my nose. That is the oiliest part of my face by far and I must use blotting papers followed by a powder touch-ups throught-out the day. How I get this to have a little more staying power is I dust a setting powder over it like E.L.F. HD colorless loose powder (which I always do anyway). This isn't like a wow product for me, doesn't work wonders, but it works for the purpose I use it for and I do like that it's quite sheer and doesn't cake up. If it had more staying power while keeping the sheerness of it I would love it even more.
Love this powder. I started using it under my eyes to set my concealer . A lot of people say "Its never cakey" when it comes to powders, But this... this powder really drives home that powders don't have to cake up no matter how much you apply.
The only down side, is that because I have SUPER oily skin, it lasts about an hour less than everything else I have tried. But that hasn't effected my re purchasing it or using it like crazy.
Best bet is to buy it on Amazon for a really good deal on the price.
I am so happy with it.
I bought mine at a buy one, get one at 50% off, and bought it in light medium. I actually was pleasantly suprised at how it made my wrinkles and pores seem less visible. It actually does. It powders up a bit when you swirl a brush in it, but it's the only way I apply it. I apply it after makeup and it seems to make my wrinkles and pores less noticeable. I have only used it a few times, but so far, I am liking the effects of it. I just may purchase again, when PF is offerring a sale! :-)
I have not used this enough to give it a true review, so I will come back to update.
I've tried this for about 50mins just because I really wanted to see how it would look/feel
First impression as of now:
Very smooth to the touch
Smooth to appearance
Not chalky looking on skin
Doesn't settle into fine lines
provided brush not so good
*After trying this product more, and also using my makeup brush I will come back to update.
*I believe the itching it coming from the awful brush it is supplied with.
It's nice looking and small but I really think it is causing my itching/slight sting.
It's a bit too pricey, but I believe It will last me a while.
I think it would have been better 2bucks cheaper.
UPDATE: Sorry PF!! This stuff is horrible for me! May be good for some but for me this appeared way too chalky-like, which is really unattractive. It says it's buildable but it really isn't. Not on my skin anyhow! I thought it was good at first but realize my first application was applied under poor lighting.
I tried my favorite brush and it actually made it look worse..more chalky!
I really wanted to like this. But I guess it's just not for me.
I'm surprised to see all the negative comments on this product. I, too, was sucked in by the ridiculous pictures and claims on the box and had to try it. I normally steer clear of powders because I haven't had much luck. They either look like flour on my skin, they dry my face out and make me more oily, or settle into my fine lines. I bought this as another attempt at a powder because I do like what powder can do when it works right. I have to say this product delivers. Regardless of what makes it look good on the skin or if it's really delivering help with wrinkles, it still makes my face look very even without being cakey and doesn't dry me out or settle into lines. I am relatively fair skinned and the medium was fine for me. It was a little pricey in my opinion, but it will last a long time. I didn't have any reaction either with my sensitive skin.