on 3/27/2018 1:19:00 AM
More reviews by Geir098
I am now on my second tube of this product and I love it! If you want to just even out your skin tone this product is perfect but you can also build it up to full coverage while still looking really natural. I've noticed it has almost a lemon scent to it? I would suggest to apply it with a beauty blender, I just find it blends it better into my face than a brush and really gives a flawless finish. I'm very pale but I have more golden undertones than pink and the lightest shade works really well with my skin tone, also it is 50 SPF so it's practically selling itself. It also lasts for a pretty decent amount of time depending on how much you use (1 pump is enough for my face and neck). If I had to think of a negative it would be that it is a bit pricey and that sometimes it can feel just a tad heavy.
2 of 2 people found this helpful.
on 3/26/2018 8:42:00 PM
More reviews by 20kt
I had to return this item because it was so so sooooo bad! Probably the worst product I've ever put on my face! It was pastey and cakey, it cracked in my lines and wrinkles. It actually made my skin look worse! I couldn't understand how they could have felt that this product was good enough to market and sell? They need to go back to the lab with this one.
1 of 1 people found this helpful.
on 3/26/2018 7:18:00 PM
More reviews by SirRobtPeel
I normally don't pay attention to YouTube reviews, but there were several that raved about how wonderful this OMG! brush is, so one day while shopping with my BFF, I picked it up. I did not need a foundation brush. I already had several in my kit. But it's called OMG!, and Tati loved it. So I bought it. WTF?Well, TBH, it's fine with Charlotte Tilbury's sheer liquid Light Wonder. However, I tried it with thicker liquid foundation and got the streaks everyone promised were impossible. Then I tried it with a stick foundation and no, the look was FUBAR. So I grabbed a buffing brush in a feeble attempt to fix the mess I'd made, which was a PITA.Is it terrible? No, TBT. Would I buy it again? No, LOL. Would I gift it to someone? ROFL, no. Is the brush as good as Sigma's foundation brushes? ¯\_(ツ)_/¯ Nope.Overall, the OMG! Brush is not worth $24, IMO. It's just OK. HTH.
on 3/26/2018 3:06:00 PM
More reviews by hwnpunch
I ran out of everyday TM and decided to give this a shot based on a SA recommendation and demo in store. I liked the CC cream but the color selection is limited and the whole line runs a shade darker than what you would expect. The SA at Ulta recommended this in Light for that reason even though I'm usually a medium or darker in other brands depending on the season. She was right the light shade matches well and I'm happy with it. It went on looking a bit light during application but after a minute it was just right. My daughter said that it looked like I just had good skin not good makeup on. There are more colors to choose from than the CC line especially in the mid to tan shades but not so much on the fair and deep ends of the spectrum. This is advertised as a full coverage TM but I find it to be medium with a one pump application. It's not as emollient in my opinion as the CC so you can build coverage easier however you would really have to be heavy handed to cover major flaws like a birthmark or severe acne. It does however do what a good TM should and gives natural looking coverage that evens out the skin tone and covers minor imperfections. As far as moisturizing goes I think this would be perfect for those with oily or combo skin. I have combo skin that's been dry lately and have to apply this over my regular moisturizer right now but once the weather heats up and humidity climbs this will work fine on it's own. I like this. It makes my skin look nice and is perfect for every day but if you're looking for full coverage keep looking this is not it.
3 of 3 people found this helpful.
on 3/26/2018 9:31:00 AM
More reviews by wlgml
Slipped and slid all over my face. And smells like children's sunscreen.
on 3/24/2018 3:36:00 PM
More reviews by CoffeeChic66
A little of this foundation goes a long way. I absolutely love this. My skin looks so good while I’m wearing it. I purchased from QVC and have gone to auto delivery while it’s on 6 easy pays.
on 3/24/2018 1:37:00 PM
More reviews by KatDawn
All I can say is this was a big bucket of nope. Very hydrating and seems to leave a slight shimmery/dewy finish. I didn't feel this product set at all. Accentuated pores. Yuck!! Glad I just got a sample.
on 3/23/2018 8:55:00 PM
More reviews by AppleMintTea
This is more of a foundation rather than a typical BB/CC Cream. I do really like it, though. It has high SPF, a lovely medium-to-full coverage luminous finish (as everyone else has mentioned there are noticeable shimmery particles, but that doesn't personally bother me), and cooperates very well with dry flakes and redness. The downsides are that it exaggerated my smile lines, it never fully sets, and the shade range seems to run significantly grey - good for my olive-tinted complexion, bad for most. Also, there is a citrusy scent that might bother sensitive noses.
on 3/21/2018 4:14:00 PM
More reviews by rodrigsu
Purchased this through QVC when they were running an easy pay option. It helped break the payments up which otherwise would have been very expensive to drop all at once.I have given it a couple weeks and I can never get it right. Although I ordered it in light I feel like it has an orangie brown tint to it. It is also a very flat matte on my skin and just doesnt do it any justice. My skin always looks flat, if that makes sense. It also states that it is a moisturizer, although I haven’t noticed any difference in the way my skin feels.I don’t think i will continue using it.
on 3/20/2018 2:58:00 PM
More reviews by dusavasa
A huge disappointment. I was on a hunt for full coverage medium foundation with right "medicated" ingredients in it. I also wanted a compact one, since I am traveling a lot. So, when I first apply this foundation it looks a bit dry (but come on, it is a pressed powder, almost all of them do this) but I will still consider it is looking good. And it looks good...for two hours. I found myself today during the middle of the working day with cakey, crumbly, partly off powder on my face. It looked disgusting. I cannot use it as a setting powder, it settles in my fine lines and draws pores even in places I don't have any pores or fine lines. If I want to use this powder to cover a red pimple, it will oxidize and become orange.A lot of beauty YouTubers used to rave about IT Cosmetics powders, but for me, it is just marketing.
on 3/19/2018 3:14:00 AM
More reviews by bionicbigjames
I don't see what the fuss is about. I tried liking it, really did, but I couldn't get past the clumps. This stuff clumps pretty bad. It does lengthen, but it just made my lashes look awful and spidery. I ended up giving my tube to my mom, who also tried it and didn't like it. Now, I believe it sits in her vanity set, collecting dust. I will stick to Lancome Definicils and Covergirl Clump Crusher mascara. Both of those make my lashes look super long and free of clumps. Plus, the Covergirl one is less than $10! 😀
on 3/16/2018 11:12:00 AM
More reviews by blair_77_1999
This is one of the best mascara brands I have ever used. I have long eyelashes already but very sensitive eyes and numerous allergies.This is water proof so easy to remove, does not dry out lashes, does not give you the "racoon" effect.I used Benefit They’re Real and was OK with it until it came time to remove my makeup. Terribly hard to remove and clumped on the lashes.I would constantly try other brands including Dior,Chantecaille's Longest Lash for $72 and cheaper verions like Maybelline Falsies but would never find anything better.For me beauty is Not about the cost but rather if something works for me. No matter if $1 or $100, your beauty has no price. One of my Law Clerks purchased me a full size tube along with herself one as a Xmas gift on her lunch break. I could Not apply it then since I had mascara on already. The next day I did and wow.Don’t let it dry between coats, just continue on with a second coat if needed. My eyelashes look like falsies in a good way. I have finished one tube and repurchasing this weekend.
on 3/15/2018 9:21:00 PM
More reviews by Bagbabe53
Great coverage and protection from this CC cream, and it lasts for several hours. I have been using a BB cream from a premium brand for years and still love it, but now the price is nearly $50! The price of the BB cream insults my intelligence, frankly. This one is not cheap (but about $10 less), and has the same quality as the BB cream I like. Bought the mini from Sephora, and will buy the full size for sure! Thank you It Cosmetics!
on 3/15/2018 3:21:00 PM
More reviews by wargman
I was so excited that It Cosmetics was adding new colors to their foundations. I had previously tried to use the Full Coverage CC cream but the fair was too light and the light was too dark and orange and it broke me out. The finish was beautiful so I was trying to make it work. When I saw that there were new colors and a new product, I thought this might be the answer but I'm so disappointed. The fair light was still too dark and yellow and on me and the coverage was not even medium. I tried to build it up but it looked cakey. The finish was dewy which is what I expected but this just accentuated the fact that the color was off.It comes in a nice tube with a pump which is a plus. This would probably work for someone who has a light complexion with a neutral to warm undertone and wants a dewy light to medium coverage. I'm not sure why It cosmetics missed this opportunity to make a cool toned foundation when they expanded their range. I think I will have to pass on trying any more foundation products.
on 3/15/2018 7:46:00 AM
More reviews by MissAnnieB
I have oily, acne prone skin with hyper-pigmentation. I was super excited to try this product after watching some reviews online, but I ended up hating this product. It broke me out so badly and it takes forever to set. You have to powder it down for it to settle. I bought the shade Light but it was way too orange for me. The Fair shade has a weird grey undertone to it that makes you look dead.
Are you sure this product is discontinued?
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Reviewer did not try the product Profanity/Vulgar language Advertising (Vendor promotion, iHerb Coupons etc.) Marketing campaign (BzzAgent, Influenster etc.)