Palettes -It Cosmetics -Superhero Eyeshadow Palette

on 1/2/2018 1:00:00 PM

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Complete waste of money. Half of the shadows are poorly pigmented. Although smooth in texture, the color payoff is just not there. Even drugstore shadows, like Wet n Wild, have better pigmentation. As others have mentioned, the colors do not work together either. The size of the pans are very small in person. The crazy shape of the palette makes it harder to put into a beauty bag and the lid will never stay open. Save your money.

4 of 4 people found this helpful.


Powder -It Cosmetics -Celebration Foundation Illumination

on 12/30/2017 1:29:00 PM

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I'm 51 and dealing with changing skin texture and dryness. My go-to liquid foundations have started accentuating texture and looking heavier than I'd like. Never ever thought a powder foundation would work on my aging combo skin and large pores, but this defies all my expectations. This is the most skin-like foundation I have at this point and I'm continually surprised that at my age a powder foundation is the most natural and flattering option. I'm an NC15-20 and have this in the color Light. I'm going to order Fair and mix them to achieve a better match for my winter skin, but Light is still workable for my skin tone.

What works: Applying moisturizer (CeraVe PM) on a damp face after morning wash, then applying my sunscreen (Elta MD) after moisturizer has dried down. This sunscreen has a lot of silicone slip to it, so no need for a primer. After the sunscreen has set, I apply small amount of concealer where needed. Then I start with a small amount of this foundation on a fluffy brush, building slowly as needed. After that, I buff it in with a denser face brush. This is a very quick routine in the mornings. Also, it may look heavy at first but look again in about 10 minutes and it seems to settle in and meld with skin. Wow!

After all that, I apply bronzer, contour, blush, whatever else I want and sometimes buff it together again at the end.

Pros: This evens out skin tone really well with minimal product. It covers my melasma while looking very natural and skin-like. The illumination factor also brightens my complexion and gives me an awake and rested look. I don't need to use highlighter, so that step is eliminated. Application is very quick and super simple.

Cons: On parched dry, flaky skin it can look overdone if applied too heavily. The shine can be a bit overwhelming at times, so I sometimes tone it down with some matte face powder in the T-zone. It can look a bit heavy at first but seems to meld with the skin and look natural over a few minutes, so give it some time.

Overall, I highly recommend this and will order it again and again. It's my holy grail foundation for this point in my life.

4 of 4 people found this helpful.


Concealers -It Cosmetics -Eyelift in a Tube

on 12/27/2017 4:53:00 PM

This seems to be a bit of a hidden gem. I bought this recently when Ulta was offering 5X points on the brand. I really like both the concealer and brightener ends. The concealer works well under my eyes and around my nose. The brightener works well all over


Mascara -It Cosmetics -Superhero Mascara

on 12/26/2017 5:26:00 PM

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This is the most clumpy mascara I have ever tried. Worse than drugstore brands but more expensive. Would NOT recommend


Concealers -It Cosmetics -Bye Bye Undereye Illumination

on 12/26/2017 9:16:00 AM

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I have a tiny sample size tube that’s lasted me over a year! Previous reviewers said they use a drop the size of a pin head for both eyes, so I started using it that way and it works much better. I keep it in my purse to touch up or cover redness around my nose/mouth throughout the day if I need to. I’m pretty fair and I use the medium shade and it’s a good match


Foundations -It Cosmetics -Bye Bye Redness Anti-Aging Cream

on 12/25/2017 1:47:00 PM

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This is orange. Or brown. Any way you look at it, it’s not for light or fair skin, despite its claims. It looks like red clay on my (NW15) skin and is THICK and difficult to spread. I’ve spoken with several people who use this, but I look at them and think “your face looks filthy”, so, um, thanks for the advice, but-eh. No. Unsanitary jar packaging = filthy testers, so I would find a sample packet of this before I touched it. It’s just so greasy. I’m super unimpressed by IT Cosmetics. Not a single product has lived up to its absurd claims, but this is the worst. It feels like expired pancake makeup. No no no no.


Foundations -It Cosmetics -Confidence in a Compact SPF 50 foundation

on 12/25/2017 12:54:00 PM

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I bought this at my sister’s recommendation. I had been alternately using Giorgio Armani maestro and Mac cream foundation. I am 65 and I feel like at this stage of my life, less is more. I use confidence in a compact with the brush; it goes on slightly moist and feels cool and comforting. I don’t need much and the compact has lasted a long time. It’s not cheap, but I still feel like it’s a good value. I do wish that it was refillable - the case itself is durable and could last. My sister lives in Albuquerque and wears it in hot weather without a problem. We both have normal to dry skin and live in dry climates, so I can’t speak to its efficacy on oily skin and/or in humid climates.

2 of 2 people found this helpful.


BB Cream -It Cosmetics -Your Skin But Better SPF 50 CC Cream

on 12/23/2017 11:00:00 PM

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As CC creams/foundations go, this isn't bad. The coverage is buildable, it doesn't break me out, and it does seem to have relatively good lasting power.

The color range isn't spectacular, but I can make Fair work (I'm NW15). I think I truly fall somewhere between Fair and Light, because I get a slight whiteish cast when I wear this, but it's close enough and the formula is sheer enough that it's an ok match. It does a decent job of covering up my blemishes and dark spots, which is why I bought this in the first place.

I got suckered into buying the Heavenly Luxe brush with it, which does a decent job blending this. I like it enough that I'll keep using it and finish the tube, but I'm always on the hunt for something better.

2 of 2 people found this helpful.


Mascara -It Cosmetics -Superhero Mascara

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Ladies (and gents), mascara is nice though it can highlight a dry undereye area. Please moisturize and wear concealer. Remember, if you take care of your tear troughs they'll take care of you!


BB Cream -It Cosmetics -Your Skin But Better SPF 50 CC Cream

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Before reading the reviews, I was in a large department store where I passed by the IT counter and got sucked into buying this CC cream. I had to wake up early that day and did not have a good night sleep, hence the impulse buy, which I really regret.
This cream feels on the skin like melted plastic - sorry, I cannot find a better comparison - and reminds me of the Clinique Even Better foundation. It just sat on my skin, and despite my skin being dry, it did not moisturize at all. The color (light) is OK for my NC20-25 skin, although it is slightly too dark, but I can get away with it. It did nothing to hide my blemishes and age spots, did not even reduce them slightly and the worst thing is the oily look.
Unfortunately in the UK, you cannot return cosmetics, unless you can prove that you had a bad reaction to it.
I am thinking of getting rid of it on eBay, or use it as a sunscreen when I go on holiday to warmer sunnier countries, as this was a very expensive mistake.
The only good thing about this cream is the packaging.

4 of 5 people found this helpful.


Mascara -It Cosmetics -Superhero Mascara

on 12/22/2017 3:08:00 PM

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I purchased this in a set of 3 from QVC Recently. I figured if I didn't like it I could return it.

Well I guess I am keeping it. This mascara is really nice. Goes on easy and the brush really helps to lengthen and coat each lash to the fullest. The color is very black and it really does a nice job lengthening my lashes with one coat. For a more dramatic look, two coats really make your lashes pop.

I don't think it's waterproof, and I wish they would make one that is, because my eyes water a lot. It doesn't run when they tear up in the wind or cold, but it can smudge just a bit.

1 of 1 people found this helpful.


BB Cream -It Cosmetics -Your Skin But Better SPF 50 CC Cream

on 12/20/2017 11:27:00 PM

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UGH wanted to like this and even tried it several different times and different ways. Love that it is light weight and the SPF is a must with my 40+ skin. I hate heavy foundations so I gave this ago. Unfortunately this broke me out and made me oily in my t-zone. Several small little white heads popped up within a day of wearing. It feels greasy on my skin and doesn't soak in. I tried applying with a brush, sponge and my fingers with no luck. I am still searching for the perfect BB/CC :(

2 of 2 people found this helpful.


BB Cream -It Cosmetics -Your Skin But Better SPF 50 CC Cream

on 12/20/2017 9:12:00 PM

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This is one of my all-time favorite face products. Initially I preferred the illumination formula (which I still like), but now I prefer this, at least for day-to-day life. I love that the packaging has a pump, yet is a tube so it's not breakable and you can get all the product out. The coverage is medium and natural, and this is one of the only significant SPFs that I can tolerate, both in terms of my skin liking it and the scent not bugging me. I don't love the fragrance (though it is not a traditional sunscreen odor), but it fades quickly, so it's not an issue. The color range is crap - I usually have to mix two shades to make it work for me, and if you're even moderately deeply complected, you might be out of luck, but I like the formula so much I'm willing to make it work.

2 of 2 people found this helpful.


BB Cream -It Cosmetics -Your Skin But Better SPF 50 CC Cream

on 12/19/2017 7:41:00 AM

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Light shade: pretty good coverage. Darker & more orange than my current go-to shade, Missha Perfect Cover BB in 13 Bright Beige. I'm not thrilled with the fragrance, which is overly floral and perfumed, though that fades soon on application. Didn't break me out.

3 of 3 people found this helpful.


BB Cream -It Cosmetics -Your Skin But Better SPF 50 CC Cream

on 12/19/2017 1:45:00 AM

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Love this stuff! It brings all the tones in my face to one happy medium. And it moisturizes! I also use their blemish clearing Dream Fresh BB cream and it works just as fabulous!


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