Cleansers -It Cosmetics -Confidence in a Cleanser

on 9/28/2017 7:24:00 PM

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I have tried so many high end AND drugstore anti aging products such as Sheisiedo, Clinique, Peter Thomas Roth, CeraVe, Aveeno and Neutrogena just to name a few. I absolutely love this cleanser! I have been using it for one month and my skin is softer, has a more even tone and my fine lines are less noticeable. It has a moderate citrus smell that I enjoy but beware this cleanser is a cream cleanser and non foaming, but it does just as good of a job at removing foundation or CC cream as a foaming cleanser would. I feel the price is right in the middle of high end and and drugstore prices and personally, I feel a high end facial care system makes all the difference so I also use this cleanser along with It cosmetics confidence in a cream moisturizer and confidence in an eye cream which I also absolutely love. I would definitely but this product again.


Liquid -It Cosmetics -Bye Bye Lines Foundation

on 9/25/2017 11:20:00 AM

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I have used this foundation for several days, and overall, it is OK. It is very sheer coverage, I think less than the CC cream. I had to layer it in several places because it was not covering minor skin imperfections. It feels very nice on the skin, dries to a matte finish and DOES NOT sink into wrinkles and pores. It has a number of nice skin friendly ingredients, and has a moisturizing feel without being greasy or tacky. I was disappointed with the coverage, and the color, medium, is a little yellow for me. There does not appear to be any SPF, which is unusual for It. I read all of the information, so if I'm wrong, let me know!. I thought the packaging was cheap and the pump is cheaper. I will use this up on the weekends when I am not working, and may use it to travel because of the weight of the packaging. It is a choice if you do not like the look and feel of regular medium coverage foundations.

1 of 1 people found this helpful.


Powder -It Cosmetics -Celebration Foundation

on 9/23/2017 9:35:00 PM

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I ordered this during Ulta’s 21 days of beauty on the day that it was half price - I was curious because I had seen some good reviews on it and at that price I couldn’t pass it up. I have combination skin with areas of large pores and occasional dry patches and breakouts and am 48 so definitely some aging effects going on too. It was fast and easy to apply with the urban decay optical blurring brush. I was quite impressed at the coverage and amazed it did not look powdery, dry or cakey at all- it looked so natural- I was really shocked! Everything I applied on top went on beautifully and I used my usual sprays- mario badescu to hydrate and ud all-nighter to set. It lasted all day with no problems. I’m sure I’ll be repurchasing this gem!

5 of 5 people found this helpful.


Cleansers -It Cosmetics -Confidence in a Cleanser

on 9/22/2017 11:50:00 AM

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Let's be real. No cleanser is going to function as effective anti-aging. This is not "anti-aging armor." It just isn't on your skin for a long enough period of time.

Aside from that, this is a decent cleanser. It does not strip your skin of all moisture and leaves it feeling soft, clean, and moisturized. It struggled with waterproof mascara - if you are wearing makeup, you will probably want to remove it with an oil-based or micellar water cleanser beforehand.

My issue is that you could say all of the above for CeraVe's Moisturizing Cleanser, which is less than half of the price. If you are dead-set on spending a lot of money on a cleanser (which is fine, you do you), I would say that your money is better spent going a few dollars up to Sunday Riley Ceramic Slip, which has better packaging and a more innovative formula.

Packaging is fairly subtle for IT - there are no slogans about being an "It Girl" anywhere, which is appreciated. It would be much easier to use if it was a pump, as I have struggled to open this with wet hands at my bathroom sink.

Bottom line is that this product is...fine. Maybe not worth the price, but fine. But they are grossly overstating the capabilities of a cleanser in their marketing material, which leaves a bad taste in my mouth. Would not repurchase.

3 of 3 people found this helpful.


BB Cream -It Cosmetics -Your Skin But Better SPF 50 CC Cream

on 9/19/2017 6:56:00 PM

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This is a staple in my make up bag, and has been for several years. I keep trying other foundations and tm's and bb's, but keep coming back to this. I definitely notice a color correcting factor, my 50 year old skin looks smooth and it wears well. It is very quick and easy to apply with just fingers when you are in a hurry or don't want to mess with a brush or a beauty blender. I wear the the shade light and it looks great even with some self tanner making me a tad darker.

2 of 2 people found this helpful.


Mascara -It Cosmetics -Superhero Mascara

on 9/19/2017 6:37:00 PM

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I was really impressed with the actual formula and performance of this mascara, but unfortunately the packaging is a deal breaker. After several uses the tube becomes completely gunky where the tube meets. It is messy to wipe it off and wastes product. It's a shame because it works great providing nice length even without a primer.


BB Cream -It Cosmetics -Your Skin But Better SPF 50 CC Cream

on 9/18/2017 8:21:00 PM

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So far I am loving this. I'm 48 with combo/dry skin and this gives just enough coverage for my rosacea redness (I still need concealer for dark circles and a few blemishes). It has a nice finish, glowy but not dewy or sparkly. I thought it would be too olive-toned for my skin (in the lightest shade) but it's perfect and looks natural under all kinds of light. I love the broad spectrum SPF which is why I bought it since I hated to have to apply sunscreen then foundation, and worry that my foundation might be rubbing off the sunscreen in places. Yes, it gets oily in my t-zone but I just use powder and it's fine. Holds up for the full day. Does not highlight pores or fine lines. I'm a little worried, after reading some of the reviews, and I hope it doesn't make me break out. Will update if it does.

1 of 1 people found this helpful.


Cleansers -It Cosmetics -Bye Bye Makeup 3-in-1 Makeup Melting Balm

on 9/17/2017 2:16:00 PM

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I always double cleanse. I use a cleansing balm (or oil) first and then a non-foaming cleanser. This product is very, very similar to Cliniques "Take off the Day" cleansing balm. They will both leave a film in your eyes when washing off eye makeup ("It" brand seems worse.) They both seem to feel the exact same way when rubbing on and washing off. The big difference is the "It" brand starts out smelling delicious with a nice, faint citrus smell but quickly turns rancid & smells like oil that's gone off. Clinique has no scent but it will also turn rancid smelling (so I keep my backup in the refrigerator. So many gift with purchase incentives!) The "It" brand has clunky, way too over-sized packaging for the amount of product inside & is over-priced for the amount you get (versus Clinique.) Something to note...I've come to the conclusion through process of elimination, that the "It" cleansing balm causes me to have minor breakouts (so I am not using it anymore.) And I do not struggle with acne at my age. Lastly, I am no longer buying either of these since finding the Korean brand, Heimish, All Clean Balm which I prefer in all ways to either of these.

3 of 3 people found this helpful.


BB Cream -It Cosmetics -Your Skin But Better SPF 50 CC Cream

on 9/16/2017 11:26:00 PM

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I received a small tube in medium to try, but eventually switched to light when I purchased and I'm about a NC25 or so. I initially didn't like this as I went in thinking it would be a CC cream, but as others have said it is more of a foundation finish. If I'm having a good skin week I think it out a little with Burberry Fresh Glow luminizer. If I'm breakout city or covering discoloration marks it does great at full strength, partly because it does seem to color correct as well. This is what I travel with if I'm only taking one type of foundation and the packaging is great, why don't all expensive foundations come with a pump!

3 of 3 people found this helpful.


BB Cream -It Cosmetics -Your Skin But Better SPF 50 CC Cream

on 9/16/2017 10:46:00 PM

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Wow! I'm impressed! Perfect for my pale skin, no glitter, moisturizer and spf 50! Amazing! I really love it! A mild, pleasant scent and I find as the day goes on my skin looks better and better :) try it!!

3 of 3 people found this helpful.


Moisturizers -It Cosmetics -Confidence in a Cream

on 9/16/2017 7:26:00 PM

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I thought I would try this face cream, since their CC Cream is so wonderful. Boy, that was a mistake!
First the cream smells awful like strong citrus and ginger, and the smell does not dissipate. It's not a nice smell, it's not a mild smell.

The cream itself is average, at best.

I ended up with washing it off my face and will return to Sephora.

4 of 4 people found this helpful.


Mascara -It Cosmetics -Superhero Mascara

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This is my favorite mascara! it takes two coats to get the super dramatic look, but one coat will do just fine! I hate the price and I ordered the Essence dupe, we will see how that goes. I have purchased this 3x... if the Essence one isn't close, I will repurchase again. I'm going on a week long vacation trip and have this In my bag because it does wonders for my lashes!

2 of 2 people found this helpful.


BB Cream -It Cosmetics -Your Skin But Better SPF 50 CC Cream

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This is more of a foundation than a CC cream. the finish is beautiful and I have it on my list to repurchase when I have ran out of my current foundation. The coverage is light to medium but does a great job at color correcting!

3 of 3 people found this helpful.


BB Cream -It Cosmetics -Your Skin But Better SPF 50 CC Cream

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Love that it has a high spf. I have very long days and it doesn't last 12 hours but it wears off well and is doing some good things for my skin.

2 of 2 people found this helpful.


BB Cream -It Cosmetics -Your Skin But Better SPF 50 CC Cream

on 9/16/2017 10:01:00 AM

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I think I've just found my HG everyday foundation - lightweight, excellent "your skin but better" coverage, decent color selection, sanitary packaging, with added skincare benefits. I hardly reach for my concealer when I use this, and a little goes a long way. Just be aware: it has a dewy finish and requires powder over top.

Can't recommend this product enough!

3 of 3 people found this helpful.


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