Lip Treatments -It Cosmetics -Vitality Lip Flush, Je Ne Sais Quoi

on 10/17/2017 2:49:00 PM

I really like this for those days when I don't want to wear full-on lipstick or gloss, but still need some color on my lips. This product is particularly helpful because it is a 2-in-1 deal, you get color payoff + moisture for your lips, so there is no need for lip balm.

The color is such a pretty one too, a very natural pinky flush, that doesn't turn into that terrible shade of fuchsia some similar lip products tend to do. Compared to Dior Lip Glow for example (which I hated), this IT stick is much more natural and much more moisturizing (the Dior one actually dried up my lips).

I also like the cherry-like scent.

It is on the expensive side, yes, but it is well worth it IMO.


BB Cream -It Cosmetics -Your Skin But Better SPF 50 CC Cream

on 10/17/2017 12:36:00 PM

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Have been using it as my only foundation for over nine moths - I'm on my third tube (the first one was small travel size, the rest regular ones). Each regular tube lasts me about five months. No breakouts, even in the tropical climate. Nice glow, stays half a day or a bit more, natural looking, economical ohh, and no breakouts - virtually the only foundation/bb except Boots Seventeen Magic BB that doesn't cause adult acne. I love the fact that the sunscreen is physical. I use a damp Real Technique sponge and put two thin layers with a five minute interval.
Cons: medium coverage, gets into my wrinkles.
NB I had a sample of the pink one with illumination and had a moderate breakout. Looked too shiny for y liking, whereas this one looks naturally healthy.

4 of 4 people found this helpful.


BB Cream -It Cosmetics -Your Skin But Better SPF 50 CC Cream

on 10/15/2017 12:17:00 PM

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Ive been wanting to try this CC cream for years and was so excited when it came to Sephora in Canada. I got the shade Fair, which was slightly too light for me, however the light was slightly too dark and I wasn't about to buy two shades just to mix them. Shade range aside I had really high hopes and was extremely disappointed in the performance of the actual product.
1) Its super thick which I find makes it difficult to blend nicely into the skin. I also found I needed to use a lot of product to cover my entire face, and when I'm paying 50$ for a tube I want it to last me as long as possible.
2) I have dry skin but don't typically struggle with flakiness. However this makeup emphasized dry flaky skin I didn't even know I had
3) After working with it for a while It looked pretty good when I first applied it. However the lasting power isn't very good, I found I couldn't even get through my work day before it was breaking up and looking cakey and textured. As someone with dry skin, lasting power isn't something i ever struggle with so I was so surprised when I had to touch it up midway through my work day.

All in all, it is super hyped and maybe my expectations were too high but I was disappointed. It is way too overpriced for its mediocre performance. It wasn't terrible but for half the price I have foundations and CC creams that do a considerably better job.

6 of 9 people found this helpful.


Treatments (Face) -It Cosmetics -Bye Bye Lines Anti Aging Smoothing Serum

on 10/15/2017 10:01:00 AM

To be honest there are many things that I like about this product. It contains many very good beneficial ingredients that are packaged in a manner that will protect them from exposure to light and air which can degrade them. This contains niacin, folic acid, sodium hyaluronate, and peptides.
There are some ingredients that I wish they would have left out- the orange and grapefruit oils. However, with an ingredient list this long I wonder how much of each ingredient can possibly be present. This has a very long ingredient list- even longer than many other products by IT Cosmetics. So if you have sensitive skin beware because there are so many more chances of having an irritation simply because of the sheer number of ingredients.
I do like how this serum absorbs quickly and leaves my skin feeling soft and moisturized. For the price of this though, I'd rather have a serum that has less ingredients and focuses on proven non irritating ingredients instead of including the citrus oils which can be irritating, especially those of us with dry and sensitive skin.





2 of 2 people found this helpful.


Bronzers -It Cosmetics -Confidence in Your Glow- Instant Nude Glow

on 10/14/2017 10:49:00 PM

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The It Cosmetics Confidence in Your Glow is an absolutely beautiful product. This is also a great deal. This definitely gives you a glow. It takes a little bit of practice because it is quite easy to overdo it so be careful. This definitely takes a little practice, but once you are familiar with it this will help save time. The powder is highly pigments and lasts all day for me (I always use a primer) I use this on days when I'm short on time because it gives you blush, bronzer, and highlights all at once. The only think that annoys me is the little silver magnet on the front because it makes this a little tricky to stack with my other palettes.





1 of 1 people found this helpful.


BB Cream -It Cosmetics -Your Skin But Better SPF 50 CC Cream

on 10/12/2017 2:03:00 PM

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I don't get the hype.
It is a CC cream with medium coverage that does nothing to smooth, blur or anything else I found compelling about this.

The packaging is excellent as one can transport easily and the pump is excellent.

3 of 3 people found this helpful.


BB Cream -It Cosmetics -Your Skin But Better SPF 50 CC Cream

on 10/9/2017 7:53:00 PM

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I've been using this for about 3 years now. I wear it underneath Tarte's Amazonian Clay foundation and the 2 together make my skin look flawless. I can notice a negative difference in my skin when I don't use this. It covers well, is hydrating and leaves a dewy finish. In the winter I've always gotten flaky skin around my mouth and this seems to be the one thing that prevents it. The tube is kind of expensive but a little goes a long way.

2 of 2 people found this helpful.


BB Cream -It Cosmetics -Your Skin But Better SPF 50 CC Cream

on 10/9/2017 6:00:00 AM

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Honestly, I bought this product because of the hype and I am GLAD I did!

I personally don't like wearing foundation. Either that all of my previous foundations were from the drugstore (though I selected the most lightweight) and I don't like their formulas, or I just hated how it sat on my skin. Whatever the reasons might be, I tried wearing less foundation as much as I could.

But this CC cream (honestly, it's a foundation) blows my mind away. It is so lightweight, sits comfortably on my skin, gives good coverage, and makes my face looks natural PLUS better (I hate foundation that once I applied makes my face looks like a 'kabuki'). In addition to the formula, the smell is very nice. It smells a bit of lemon and a slight scent of freshness (if that makes sense).

I bought it in a travel size (I was still edgy whether I might like it or not) and in the shade 'medium'. It is a bit darker than my skin tone but it doesn't show much difference, so I don't really mind.

Overall, definitely repurchase it! 5-stars!!

6 of 6 people found this helpful.


Pressed Powders -It Cosmetics -CC+ Airbrush Perfecting Powder SPF50+

on 10/8/2017 11:41:00 AM

One thing I love about the IT Cosmetics Your Skin But Better Airbrush Perfecting Powder is the fact that it contains SPF 50. In my youth I wasn't dedicated to using sunblock but now I am trying to make up for lost time by going overboard with my sunblock. This powder adds another layer for me. This can also be used as a foundation, but I think that is only for people looking for sheer to medium coverage- and those who don't have dry skin. This does have many beneficial ingredients but don't buy this product because of those. Once the product is exposed to air those ingredients begin to degrade.

I do want to emphasize, if you have dry skin using a powder as foundation probably will not work best for you. Using a serum or liquid foundation, or a tinted moisturizer is probably the best way to go. I do have dry skin and this works for me during the summer, but once cold weather comes around i will go back to my tinted moisturizer and BB creams.

***One other note- if you are using this as your only means of sunblock you must apply this EXTREMELY liberally- meaning full coverage. I personally like using this in addition to other types of SPF. My review video is below.








Mascara -It Cosmetics -Superhero Mascara

on 10/7/2017 4:15:00 PM

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I received this as a Christmas gift and really liked it. It quickly and easily made my lashes thick and dramatic. As it aged there would be too much product on the brush - from base to tip of bristles and started to flake, but it was past it's done date at that point ;).

I love the brush, I have small, semi-hooded eyes and the brush isn't so huge that I was always hitting my hood.

I only wear mascara on my upper lashes but never experienced smearing.

Too pricey for me to rebuy, but I quite enjoyed it.

1 of 1 people found this helpful.


BB Cream -It Cosmetics -Your Skin But Better SPF 50 CC Cream

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I actually got a sample of this in Medium, which was the perfect shade for me, and the sample had quite a decent amount so I got 3 full uses out of it.

I like this product, but I do have mixed feelings about it as well. It's not overly drying or anything, but it's a little more drying than expected considering it claims to be moisturizing/brightening; also it claims to function as a full coverage foundation but I'd say it's more light-to-medium-buildable? Which is okay, I can build it up, it's just not as full coverage as it claims to be for me.

On another note, I do like the oddly fruity/lemony scent of it.

All in all, I do prefer something a little more dewy/nourishing since my skin is severely dry but this isn't bad, I just have other products that work much better for my skin type.

5 of 5 people found this helpful.


Cleansers -It Cosmetics -Confidence in a Cleanser

on 9/28/2017 7:24:00 PM

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I have tried so many high end AND drugstore anti aging products such as Sheisiedo, Clinique, Peter Thomas Roth, CeraVe, Aveeno and Neutrogena just to name a few. I absolutely love this cleanser! I have been using it for one month and my skin is softer, has a more even tone and my fine lines are less noticeable. It has a moderate citrus smell that I enjoy but beware this cleanser is a cream cleanser and non foaming, but it does just as good of a job at removing foundation or CC cream as a foaming cleanser would. I feel the price is right in the middle of high end and and drugstore prices and personally, I feel a high end facial care system makes all the difference so I also use this cleanser along with It cosmetics confidence in a cream moisturizer and confidence in an eye cream which I also absolutely love. I would definitely but this product again.


Liquid -It Cosmetics -Bye Bye Lines Foundation

on 9/25/2017 11:20:00 AM

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I have used this foundation for several days, and overall, it is OK. It is very sheer coverage, I think less than the CC cream. I had to layer it in several places because it was not covering minor skin imperfections. It feels very nice on the skin, dries to a matte finish and DOES NOT sink into wrinkles and pores. It has a number of nice skin friendly ingredients, and has a moisturizing feel without being greasy or tacky. I was disappointed with the coverage, and the color, medium, is a little yellow for me. There does not appear to be any SPF, which is unusual for It. I read all of the information, so if I'm wrong, let me know!. I thought the packaging was cheap and the pump is cheaper. I will use this up on the weekends when I am not working, and may use it to travel because of the weight of the packaging. It is a choice if you do not like the look and feel of regular medium coverage foundations.

1 of 1 people found this helpful.


Powder -It Cosmetics -Celebration Foundation

on 9/23/2017 9:35:00 PM

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I ordered this during Ulta’s 21 days of beauty on the day that it was half price - I was curious because I had seen some good reviews on it and at that price I couldn’t pass it up. I have combination skin with areas of large pores and occasional dry patches and breakouts and am 48 so definitely some aging effects going on too. It was fast and easy to apply with the urban decay optical blurring brush. I was quite impressed at the coverage and amazed it did not look powdery, dry or cakey at all- it looked so natural- I was really shocked! Everything I applied on top went on beautifully and I used my usual sprays- mario badescu to hydrate and ud all-nighter to set. It lasted all day with no problems. I’m sure I’ll be repurchasing this gem!

5 of 5 people found this helpful.


Cleansers -It Cosmetics -Confidence in a Cleanser

on 9/22/2017 11:50:00 AM

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Let's be real. No cleanser is going to function as effective anti-aging. This is not "anti-aging armor." It just isn't on your skin for a long enough period of time.

Aside from that, this is a decent cleanser. It does not strip your skin of all moisture and leaves it feeling soft, clean, and moisturized. It struggled with waterproof mascara - if you are wearing makeup, you will probably want to remove it with an oil-based or micellar water cleanser beforehand.

My issue is that you could say all of the above for CeraVe's Moisturizing Cleanser, which is less than half of the price. If you are dead-set on spending a lot of money on a cleanser (which is fine, you do you), I would say that your money is better spent going a few dollars up to Sunday Riley Ceramic Slip, which has better packaging and a more innovative formula.

Packaging is fairly subtle for IT - there are no slogans about being an "It Girl" anywhere, which is appreciated. It would be much easier to use if it was a pump, as I have struggled to open this with wet hands at my bathroom sink.

Bottom line is that this product is...fine. Maybe not worth the price, but fine. But they are grossly overstating the capabilities of a cleanser in their marketing material, which leaves a bad taste in my mouth. Would not repurchase.

3 of 3 people found this helpful.


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