BB Cream -It Cosmetics -Your Skin But Better SPF 50 CC Cream

on 10/30/2017 5:45:00 PM

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Amazing product..I bought this after getting the suggestion from hotandflashy youtube channel,since i am 40+.I have to be choosy about my foundation..This one is a miracle...It certainly looked like my better skin..Good coverage..as well..Very good lasting power..I am nc40 -42.I bought this on medium,slightly light..thats ok with my winter skin.Will definitely repurchase.

1 of 1 people found this helpful.


BB Cream -It Cosmetics -Your Skin But Better SPF 50 CC Cream

on 10/29/2017 3:11:00 AM

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I absolutely love this cc cream. It doesn't settle in my pores and covers my redness enough how I like it. It sits smoothly over my skin and I've always been into the natural model skin look, so this is the most perfect product I finally found that I enjoy and wear every time I wear my makeup! If your into full coverage matte skin.. you should pass. But if Your into the dewy no makeup makeup look, give this a shot. The only thing I hate is the shade range.. who doesn't they literally have 4 shades. Other than that, this is an A+++

2 of 2 people found this helpful.


Treatments (Eye) -It Cosmetics -Confidence in an Eye Cream

on 10/29/2017 12:47:00 AM

love love love this stuff. I used to glop on the concealer on my undereyes. this year I started to notice that it was making me look even more tired, that my dark circles were coming through ( when they were usually easily covered) and that it was even settling into my fine lines making me appear older and tired. I got this stuff, and noticed a big difference on the first use. not only was my under eye area not as dry, I could go without concealer for the first time in years. I never wear concealer anymore, and I look more alert and awake. bit pricey but worth every cent.


BB Cream -It Cosmetics -Your Skin But Better SPF 50 CC Cream

on 10/28/2017 7:06:00 PM

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So wanted to love this product. It just separates on my skin. Doesn't matter what primer: It Cosmetics, Smashbox, Becca, nothing worked well with this CC foundation. By lunch time it was very noticeable separation to my T zone. Loved that it offers build-able coverage, just not for my oily T zone. Loved the pump, so hygienic. Loved that a little goes a long way. Hated that it separated.


BB Cream -It Cosmetics -Your Skin But Better SPF 50 CC Cream

on 10/28/2017 6:08:00 PM

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This is such an odd product that I can't make up my mind how I feel about it. Some days I really quite like it and other days I hate it. I have it in 2 shades. Tan and Medium and I usually have to combine the 2 together to get the right shade. When you first put this on it looks like it's giving really good medium to full coverage but after it has had about 15-20 min to settle it sort changes to a light or light medium coverage. I don't really mind that as I prefer a lighter coverage but if you have used a full coverage concealer with it than the concealer will really become obvious as this cream slowly diminishes. Now even though it changes to a lighter coverage at no point does it feel light on the skin. It is very thick and you can definitely feel the product whenever you touch your face. I have full coverage foundations that feel 10 times lighter on the skin. It dries down if you put it directly on the skin with no other products underneath but I don't like the finish that gives me. If you put it over a primer then the finish is smoother but it stays tacky for a long time. There is also something very odd about the color. It goes on looking quite warm and luminous. The color doesn't change exactly but there is like some sort of grey undertone to it that leaves me looking dead and dull. Yet the finish is luminous. How is possible to look dead and luminous at the same time? LOL, I don't know, perhaps that dull undertone is caused by the sunscreen. Worst of all though is that it negatively impacts the condition of my skin. I wore this every day for 2 weeks and at that time I was trying to figure out what the heck was going on with my skin. It had become completely devoid of any moisture whatsoever. I started slathering hydration creams and masks on at nighttime trying to get some hydration back into my skin. At first I didn't make the connection between using the IT CC cream and my overly dry skin because I have pretty tough skin and rarely have any negative reactions to any cosmetics. When it did occur to me that perhaps this new skin problem might be related to the CC product, I immediately stopped using it and lo and behold within about a week my skin started to look better. Again I think this might be related to the high SPF. It is a physical sunscreen which has zinc as an ingredient which can be quite drying.

Now all that negativity aside I wouldn't say that this is a totally terrible product. It does give coverage and it can look nice but there is some trial and error to it. Use too much and it will look cakey and emphasis lines and wrinkles. Use to little and it won't look like it's doing anything at all. Use it on it's own and it might feel too dry and wear off too fast, use it over a moisturizer or a primer and it might never dry down and feel moist and tacky all day. It's also wears differently over different primers. So I feel like this can look really nice but you have to try wearing a variety of different ways with different products to find the best way to wear it. There are some days that I think it looks quite pretty and other days I wonder why I keep using it. Now I only use it maybe once or twice a week when I know I need some good SPF because it is far too drying for everyday use. I guess my skin is better suited to chemical sunscreens. Once it's gone I probably won't repurchase.

3 of 4 people found this helpful.


BB Cream -It Cosmetics -CC+ Cream Illumination SPF50+

on 10/28/2017 8:20:00 AM

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The illumination in this CC+ cream comes from sparkles. Yup, sparkles. Glitter. Sparkly glitter. I’d much rather get an illumination in the form of glow, not glitter. Pixi Glowtion Day Dew under the regular CC+ cream would be a better choice in my opinion. I have tried the regular version of the CC+ by IT years ago in the shade medium but it wasn’t a very good match for me so recently I got a sample of this version in the shade light to test out. Not only did the sparkle surprise me but the shade was on the ashy side so also not a good match. I like other products by IT, but they need to improve their shade range for base foundation products, it’s kind of abysmal. If you can find a shade match I’d recommend the regular CC+ and not the illumination version. Both are loaded with some pretty awesome ingredients and the squeezy tube with pump dispenser is fantastic. I would rate this higher if it wasn’t for the lack of shades and the glitter bomb in this version of the product.

2 of 2 people found this helpful.


Powder -It Cosmetics -Bye Bye Pores Poreless Finish Airbrush Powder

on 10/24/2017 1:12:00 AM

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I hate this product. Do not feel it gives an air brush look at all. I’m 39 and it sets in my fine lines and looks terrible.

2 of 2 people found this helpful.


Powder -It Cosmetics -Bye Bye Pores Poreless Finish Airbrush Powder

on 10/23/2017 3:07:00 PM

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Warning: not for dry skin. It did partially hide my pores, but gave me fine lines where I didn't know I had them, and greatly magnified the ones I knew about. Even just using a little. Maybe I will use just sparingly on my t-zone but I would love a powder that blurs lines as well as pores. Also, I believe what people are saying about flash photos because it gave my (extremely fair) skin a white cast and I didn't use very much. For reference I am 48. I was using it over the It cosmetics Your Skin But Better CC50 cream (SPF 50) which I love but which has no pore coverage.
Edited to add: When I just used the powder on its own, I do like it better, but I always wear foundation so that's not an option. Also, I did try using it under foundation as one reviewer suggested, but that didn't work for me and it still looked dry and cakey.

3 of 3 people found this helpful.


Palettes -It Cosmetics -Superhero Eyeshadow Palette

on 10/23/2017 2:24:00 PM

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I really like this palette - which isn't surprising since I tend to really like It Cosmetics shadows in general. They are well pigmented, not too much shimmer, and are easy to blend - all great for aging eyes like mine. I've been lemming this palette since it's initial launch but wanted to give it some time before committing. Thanks to Ulta's points and 20% coupon, this baby was free! The shadows are what I've come to expect from this brand and I am very pleased. I do wish the individual pans were larger as it can be problematic for larger brushes but overall, this is a great palette for day or night. I read the lid doesn't stay open but that did not happen to me at all. I can see this being my 2nd go to palette for every day. I would repurchase.

3 of 3 people found this helpful.


Mascara -It Cosmetics -Superhero Mascara

on 10/22/2017 2:40:00 PM

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I know people are saying this mascara is clumpy but I fell in love with it when I got a sample in my ipsy bag and it didn't clump. When I bought the full size from sephora it was fine the first few times and then it started to clump and I figured out why. It needs to be stored UPRIGHT. When it's stored on it's side, like we all store our mascaras and tube shaped makeup, something weird happens inside that makes it apply clumpy. When I started storing it upright it applies beautifully. Lengthens, volumizes, and gives my eyelashes a nice dramatic look but apply sparingly and with a very light hand.

2 of 2 people found this helpful.


Foundations -It Cosmetics -Bye Bye Redness Anti-Aging Cream

on 10/22/2017 10:44:00 AM

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This is really a redness concealer and not a foundation, it has a light cast that wouldn't be flattering worn alone, imo. I use this over primer and under foundation. My skin is a mess, old acne scars, sun damage and lots of blotchy redness and this product is truly a game changer. You don't need much, I dot it on reddest areas and buff it in with a small flat head brush and it really does make redness disappear. I do wish it came in a tube. Definitely will repurchase.

5 of 5 people found this helpful.


Palettes -It Cosmetics -Superhero Eyeshadow Palette

on 10/19/2017 12:34:00 PM

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I like these colors, although I think the mix of shades doesn't particularly make sense together in a pallet, & are available in their holiday pallet set (w/blushes, concealer, & highlighter). I mean the first trio works together, but trios 2 & 3 are so random. Definitely not a standalone pallet. The packaging p**ses me off, it's not fun; it's ridiculous. Overly large for the amount of product within it ^ the dang lid won't stay open. Like I said, ridiculous. What makes the whole thing worth the price of admission is the "lid foundation" shades. They really do cling to the eyelid, are very pigmented & you just need a tiny amount to get coverage. I wish that IT would offer those in singles, but IT loves to put everything out in pallets & sets. Heaven forbid, the customer has access to the one product they want without having to buy 50 other of their items along with it.

3 of 3 people found this helpful.


Palettes -It Cosmetics -Superhero Eyeshadow Palette

on 10/18/2017 4:23:00 PM

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This Superhero Palette from IT Cosmetics has been around for quite a while but I just purchased it a couple months ago. To be perfectly honest, I'm not really impressed as I'd like to be. The theme sounds so cool and the packaging is fun and different, but the palette doesn't stay open which is annoying and I don't like how the 9 smaller shadows are in such tiny, narrow pans. There ARE a couple of standout colors like Aura and Superstar and the dark matte brown (Daring) and matte black (Superhero) are surprisingly pigmented! Otherwise though, the rest of the colors are sub-par, Limitless barely shows up on my fair skin and is even meh when mixed with other colors and Magical and the gold shadow (Unstoppable) are gritty and and way too sheer.

Overall, I'd say give this palette a pass. I almost feel like this Superhero palette is a Lorac Pro Palette wanna-be...without even coming close. I will use it, it's not terrible, but there are better choices out there!

2 of 2 people found this helpful.


Lipstick -It Cosmetics -Vitality Lip Flush 4-in-1 Reviver Lipstick Stain Rose Flush

on 10/18/2017 12:53:00 AM

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I used up a tube of this a couple years ago. It is very beautiful and has a sheer natural look to it. I loved it. I like rose flush just a bit more than the light pink one that adjusts to your lips.

1 of 1 people found this helpful.


Lip Treatments -It Cosmetics -Vitality Lip Flush, Je Ne Sais Quoi

on 10/17/2017 2:49:00 PM

I really like this for those days when I don't want to wear full-on lipstick or gloss, but still need some color on my lips. This product is particularly helpful because it is a 2-in-1 deal, you get color payoff + moisture for your lips, so there is no need for lip balm.

The color is such a pretty one too, a very natural pinky flush, that doesn't turn into that terrible shade of fuchsia some similar lip products tend to do. Compared to Dior Lip Glow for example (which I hated), this IT stick is much more natural and much more moisturizing (the Dior one actually dried up my lips).

I also like the cherry-like scent.

It is on the expensive side, yes, but it is well worth it IMO.


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