on 11/9/2017 2:33:00 PM
More reviews by NancyM
I think I've given up on this product. It's a decent medium coverage foundation and the SPF is great but it's just not for me. First off the SPF really works! I went to Machu Picchu and lost my sunscreen. I wore this and didn't get any color on my face at all. The two areas I'm struggling with are color and dryness. First - color. I am easy to match in most brands but I can't seem to get a good match with this product. Fair is too light and light is too dark. If I mix them together it still doesn't work. The light match isn't terrible but it doesn't blend into my neck very well. That bugs me.As for the dryness - yikes. After a couple of hours my face feels tight and dry. It's uncomfortable. I even used some hydrating spray. It still feels tight and dry. This isn't a terrible product, it's just not for me.
4 of 5 people found this helpful.
on 11/9/2017 7:47:00 AM
More reviews by RxSalon
Sat in every line I have....even set with powder. Bummed because it really conceals!!
1 of 1 people found this helpful.
on 11/7/2017 12:01:00 PM
More reviews by jhlcomp
My skin is dry/sensitive. I live in Florida which has a high humidity in summer and dryer in the Winter. I did an extensive test with this product. Remember it says moisturizer on the label. I received this product just as the weather was beginning to change so I had the opportunity to test during high heat high humidity and cooler weather lower humidity. I used this foundation with a beauty blender, just fingers and brush on 6 separate occasions. Using just this foundation alone left my skin too dry regardless of the weather. Then I used Clinique primer and a moisturizer which was a little overkill - the moisturizer absorbed in about 15 minutes. Then I used just a small pea size drop of moisturizer. No matter how it was applied and the various techniques used, the final analysis is this is an overpriced product which settles into pores and provides minimal coverage regardless of how it is applied. I really don't know what the thought process was behind this except to say IT does an excellent job in their marketing and they do have a few decent products, but this isn't one of them.
on 11/7/2017 6:14:00 AM
More reviews by andToto2
Yes, the packaging is crazy. Why make this so big? But I like the product a lot. Particularly the three "foundation" shadows. I use those on their own when I am in a hurry and just want to brighten my eyes, or with other palettes. And with this palette, too, of course. The rest of the shades are kind of random, I will admit. The last three are labeled as liner shades. Sometimes I do use them as liner shadows, but I use them as regular shadows, too. I am an older woman (53), and I know that some more mature women insist that you should never wear any shimmer shadows. If you are one of those people, stay away. I am not one of those. I think you should wear what looks good on you. There are shimmers here. But they are not over the top. They are subtle, wearable shimmers. I find the shadows to be soft, creamy and blendable. There is some fallout, so be sure to tap your brush.
2 of 2 people found this helpful.
on 11/6/2017 5:10:00 PM
More reviews by KatSomm
This eyeliner glides on and doesn't budge or flake, ever. I don't do sharpeners, so the automatic pencil aspect is appreciated. Silk Taupe is my go-to shade. There are 10 shades available, but I wish there were more. While reasonably priced, there seems to more pencil than makeup, lasting only for about 30 applications. The built-in sharpener is great in theory, but usually breaks off in my makeup bag. Until something better comes along, I'll continue purchasing this eyeliner.
on 11/5/2017 1:20:00 PM
More reviews by makeupLAL
I love this palette. This is my go-to palette for work or travel. I don’t think this would show up on medium skin tones, but if you are fair (NW15), this is amazing. I mix Wonder (yellowish off-white) and Dream (pale pink) on my lid with Wonder on the brow bone. I use Passion (pale Greige) as a transition with Intrigue (chocolate) to deepen the crease and in the outer V. I use Intrigue over my eyeliner for day and Allure(charcoal) to smoke things out at night. They blend well. There is minimal fallout. And they are talc free which is great for minimizing eye irritation. Love this so much I have two back ups.
on 11/4/2017 11:24:00 PM
More reviews by funkysmama
Went on nicely, with only a little clumping that was easily combed out, added a good amount of curl, but smudged & flaked terribly on me.
on 11/4/2017 10:00:00 PM
More reviews by caaly
AMIZING!!! By far my fav!! Is also dry shampoo ❗️
on 11/4/2017 9:49:00 PM
Excellent coverage!!Stays on!!
on 11/4/2017 8:58:00 PM
More reviews by hwnpunch
I used this translucent powder over the summer to set my TM and really liked it. It comes in a sturdy mirrored compact with s separate chamber on the bottom for the round make up sponge that comes with it. The application sponge is a good size and quality and it blots well for touch ups. I love that it can be washed with soap and water too.This sets makeup well and doesn't require a lot of product. I still like Laura Mercies loose finishing powder better but this was convenient to carry around for touch ups and didn't cake. I didn't notice any improvement in pore appearance over any other silica based powder ive used but the ingredients list is a mile long and contains some skin friendly ingredients like aloe so its a tad less drying than others. If I repurchase I think it would be to use as a blotting powder and I'd use LM for setting but overall it's a nice powder in a convenient compact.
on 11/4/2017 3:36:00 AM
More reviews by Jillsav
Meh. It was all right as a moisturizer but didn't do anything as a primer for me. I used it under my Your Skin But Better CC cream, also from IT cosmetics. I have dry/combination skin with some fine lines (I'm 48) and enlarged pores. This didn't diminish the look of my pores or lines, or extend the life of my foundation. I prefer Smashbox's primerizer for a hydrating primer.
on 11/1/2017 10:21:00 PM
More reviews by Wolfie57
I had high hopes for this as my dark circles make me look like an extra from "The Walking Dead." Unfortunately this concealer is too thick and hard to blend in the under eye area without tugging at the fragile skin in that area. After I finally got it blended in, I really didn't think it was any better than any other concealer. I have used much cheaper concealers that are way better than this. Use this only if you want to make your plastic surgeon rich(er) as this makeup is very hard on the skin in the under eye area, IMO. I am disappointed in this purchase and went back to my Estee Lauder Double Wear (The kind in a tube with a wand). Money wasted.
on 11/1/2017 9:02:00 PM
More reviews by Leah2014
This is a very, very good foundation brush. It makes my foundation look totally flawless. I brush on foundation like a paintbrush but since it is so dense, you can also press in the foundation for more coverage in certain areas. I have used it with IT CC cream, Clinique foundations, and bourjois healthy mix serum and have had great results with all. My only complaints are that it tends to eat a lot of product, and gets dirty very quickly. I usually wash my makeup brushes once a week but this brush ideally should be washed twice a week, if not more. It takes a lot of effort to clean as well and it takes a very long time to dry. Overall I highly recommend it.
Edit: one more thing- the first one of these brushes I had bought from ulta ended up shedding like crazy within the first week. I returned it and got another one and haven't had any of those problems since. If you get one that sheds be sure to exchange it because it is not a problem with all the brushes.
on 10/31/2017 9:41:00 PM
More reviews by Shotgun
I adore this brush! I’ve used a paddle brush and a Beautyblender to do my foundation before. The paddle was okay, but left my foundation streaky. The Beautyblender was nice, but I hated spending the money on it. I splurged and bought the It Cosmetics brush on eBay—much cheaper than in store! I love it! My foundation looks fabulous and feels wonderful. It’s a bit heavier than with the Beautyblender, but I often found it a bit too light with the latter. I would definitely recommend this brush to others.
on 10/31/2017 8:37:00 PM
More reviews by Beautynmoda
I am an IG beauty blogger. I have sensitivity to some mascaras. this is the best mascara I ever tried. it's out of stock at Australian Sephora for months now, but I will try to buy it online. length, volume, no sensitivity.
Are you sure this product is discontinued?
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Reviewer did not try the product Profanity/Vulgar language Advertising (Vendor promotion, iHerb Coupons etc.) Marketing campaign (BzzAgent, Influenster etc.)