Eyes -It Cosmetics -Tightline Full Lash Length Black Mascara Primer

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Great wand, but the mascara feels uncomfortable on lashes. I bought a mini version and decided to keep the wand and trash the product.

1 of 1 people found this helpful.


Mascara -It Cosmetics -Superhero Mascara

on 5/26/2018 10:57:00 AM

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I've been trying the mini version of this from the Sephora Lashstash to Go collection. It's a pretty decent mascara, which gives very good length more than thickening I would say. It does smudge slightly under my eyes at the end of the day, as do many mascaras as I have watery eyes, although I only apply mascara to my upper lashes. Not sure I would repurchase given how many good mascaras there are at the drugstore these days for a lot less money.


Mascara -It Cosmetics -Superhero Mascara

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Got the mini as a birthday gift at Ulta. Applied really wet, but nicely. Didn't love the drying time, but loved the results enough to spend $$ on the full size. Big mistake. With bigger brush (which bent super easily) came much more product, seriously wet and clumping galore. The clumps just smeared with my spoolie. Had to wipe off all eye makeup and start over one too many times, tossed it. Also, does not stay more than 2-3 hours. I need all day power. Reapplying at noon is not in my schedule.

4 of 4 people found this helpful.


Concealers -It Cosmetics -Bye Bye Under Eye Concealer

on 5/24/2018 11:58:00 AM

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The internet steered me wrong! This was, unfortunately, one of the worst products I've purchased in recent history. The only good thing about this product is the packaging. A little goes a long way, it's hygienic, etc. My problem with the product is that is creases like crazy. Even with the tiniest amount clumps and creases. Rather than covering flaws under the eyes, it essentially amplifies them. I've used under eye setting powder and regular powder to no avail. I will not be repurchasing.

4 of 4 people found this helpful.


Concealers -It Cosmetics -Bye Bye Under Eye Concealer

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Needing a pin head drop, this product will literally last you years!!!! Totally waterproof, meaning in hot and humid it stays put! Yay!!!! Works the best and stays the best, and is the best value for your money! YAY!
And BEST OF ALL?!? Totally CRUELTY FREE!!! A total WINNER!

5 of 6 people found this helpful.


Mascara -It Cosmetics -Superhero Mascara

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Have to say, wasn't expecting much....got it as a sample, and was willing to try especially because this company does not test on animals. Well, I was MORE than pleasantly surprised! I have small deep set eyes, so huge brushes usually work best on my skimpy eyelashes....but this killed it! Brought out beautiful lashes I didn't even realize I had! Will definitely be keeping this in my stash, so I can give up my old favourite, which I LOVED, but they test on animals, (Make Up Forever, Smokey Extravagant Mascara) so I am on this!!!! It works as well, and better in my humble opinion! And SO happy I am not supporting cruelty to animals, which is THE bonus with the IT Cosmetics, Superhero, Elastic Stretch Volumizing Mascara.

2 of 2 people found this helpful.


Mascara -It Cosmetics -Superhero Mascara

on 5/21/2018 9:10:00 PM

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I will never use another mascara again! I have tried so many different mascaras and spent so much money , from the super cheap to the super expensive. I used to use Lancôme flextencils and this was discontinued. The search for a mascara that would darken my lashes, lengthen but importantly not crumble under my eyes led me to superhero. It does everything and my eyelashes look HUGE. I am rapt. Will never need to try a different mascara again!

1 of 1 people found this helpful.


Mascara -It Cosmetics -Superhero Mascara

on 5/21/2018 10:49:00 AM

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I really wanted to like this, but just didn’t. The brush is quite a bit longer than most mascaras, which made it a bit tricky to apply. But I could have accepted that if the formula worked. However, it applied wet and really liked to clump. I also found that it transferred to my upper lid, making my eyes look messy. Disappointed.

1 of 1 people found this helpful.


Mascara -It Cosmetics -Superhero Mascara

on 5/21/2018 8:44:00 AM

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I've gone through 2 deluxe sample tubes and I've decided I really just don't like it. Some pros: it's a nice dark black and it lengthens well. Volume is another story, but the main thing is that it's clumpy—really wet but also dry if that makes sense?? Like it's wet enough to be a mess when you apply it, but dry enough to drag through your lashes (shudder) and leave tiny lumps all over them. And maybe it's the sample tube, but the brush opening gets REAL gunky with excess (wasted) product. It wears ok throughout the day, flakes a bit but no real smudging (unlike my beloved ride or die UD Perversion mascara, whose smudges I accept like the kisses of a lover, lol sorry I just love that mascara).

Looking at it analytically, it seems to me that the brush and the formula aren't totally compatible. In conclusion, this was my emergency work mascara and I will be replacing it with literally anything else. I don't hate it (and I do enjoy a lot of other It products) but you're better off picking up a tube of Full 'n Soft.

2 of 2 people found this helpful.


BB Cream -It Cosmetics -Bye Bye Foundation Full-Coverage Moisturizer

on 5/20/2018 10:25:00 PM

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I really wish this wasn't so heavy and greasy, because the color (Light) actually blends into my skin tone much better than any foundation I have ever used. (I usually use MAC NW20 Studio Fix Fluid.) But this feels heavier on my skin than my foundation, and it makes me look like I have a strobe light pointed at my face immediately after application. My nose looks especially bright, and this seems to magnify my pores (I have combination skin). I have tried to tone down the shine with MAC Blot powder... which seems to do the trick for a few hours... but if it is humid out (like it was today), here comes that shine again. When I wore this on cooler days, the coverage lasted a little longer, but it seems to slide off my face and make my skin look weird on the oily spots. I even tried mixing this into my foundation to improve the color match, but it STILL makes me look like I have a bright light shining off of my face. Like a previous reviewer wrote, I would NOT recommend this for people with oily skin.

1 of 1 people found this helpful.


Pressed Powders -It Cosmetics -CC+ Airbrush Perfecting Powder SPF50+

on 5/19/2018 1:51:00 PM

This is marketed as a finishing powder but then says on the packaging it can be built up for coverage like a powder foundation, which is true I suppose, but misleading. Don’t buy this if you want a powder foundation - the It Celebration Foundation SPF 50 is very similar and is much less cakey.

As a finishing powder very lightly dusted as the last step to your makeup routine - this gives a beautiful airbrushed almost creamy, soft effect. Very minimal product is needed to achieve this effect otherwise it’ll be cakey. I apply my usual foundation and set it and then take a big fluffy brush and lightly dust this on top as a finishing powder. With the amount I use, this compact will probably last me a really long time. I’m NC 25 and got matched to “Light” - the Medium is pink undertoned and looks muddy on me. The Light is yellow undertoned and since I use it as a finishing powder it doesn’t really lighten my makeup or anything.


Concealers -It Cosmetics -Bye Bye Under Eye Concealer

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I have tried pretty much every full coverage concealer on the market, and eventually knew I'd come around to this one and I genuinely thought it would top them all. The hype is definitely real with this one.

First impression: VERY full coverage, works like a dream to cover dark circles, very difficult to blend but it's a small price to pay for such full coverage when you have serious pigmentation to cover. Worth every penny?

The problems don't become apparent until you've powdered your face and look in the mirror a couple hours later. The consistency is so thick that this breaks apart and doesn't maintain even texture on the skin, and it does have a drying effect on the undereye area, and I definitely do not have dry skin, so I can only imagine how much worse it could look on someone else. It didn't look *terrible*, but am I really going to repurchase something for $23 when NYX Gotcha Covered has the same coverage, doesn't separate and costs $6?

Although I have to hand it to IT for the coverage that definitely lasts, and a little goes a LONG way so the price point isn't outrageous because you do get a lot of product, this concealer just didn't hit all the right notes with me and might be a much better option for someone who doesn't wear powder or who has very oily skin that needs a very matte concealer. Otherwise you might be saying Bye Bye to this after a few uses.

3 of 3 people found this helpful.


BB Cream -It Cosmetics -Your Skin But Better SPF 50 CC Cream

on 5/17/2018 8:12:00 PM

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I got shade light. I am N15 - Skin concerns: stubborn redness around nose/rosacea - dry skin but nothing dramatic- aging skin (25yo) so again nothing dramatic. I always have used a toner cream and primer before. Most of the time the ootical illusion by UD. This product is a great product. What is a gigantic plus is that they sell a DS sample for 20$ that will last long and beyond enough for you to figure if you like it enough to buy it. I think this means alot that a company is that confident of their product. SPF50 provided which is the reason why it is thick. It’s not a paste or anything it could just hang to the tube if you tease it out. It’s not leaky which is practical on the go. Friendly packaging for the travel and full size. Easily poored at the back of your end before applied to face. You can apply with fingers but not blindly and with good lighting to ensure evenness. I would rather use a beauty blender over a brush because of how thick it is, and a semi-damped one. That will make skin more flattering regarding consistency of product!! With a brush to even out you might find it’s a bit too thick because i find that the product will stay on the brush but still it works out. Shade light is not that light. So keep that in mind. It is orangey but once applied it’s really not as appearing than on you hand. Coverage is medium. It does not cocer 100% rosacea on my nose but so far its on my top 3 for best coverage. It holds really well. Since my skin is on the dry end, i don’t apply powder . If i do it’s for the areas that tend to crease aka under eye and laugh lines. Usually foundations with higher consistencies tend to crease but this one is not that bad! It does not slip either. Easy to blend anything over too. It’s not matte and it’s not dewy, it’s skin like. My cons are that the coverage is not as i had hoped with the pictures they show. It is pricey but in the price range for higher end foundations. Shade range is off because fair really appear fair and yet light is light/medium and tends to be more orangey. Undertones are not considered but since it’s a CC that makes sense, still sucks. I will purchase again.

2 of 2 people found this helpful.


BB Cream -It Cosmetics -Your Skin But Better SPF 50 CC Cream

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For a while it was unavailable UK so the moment my foot touched American soil I made a dash to an Ulta in Portland to have a look at it. The British You Tubers were raving about it so after a quick swatching session (I went with it in 'Light' which perfectly matches my Chanel B20/Dior 020 skin) I skipped happily back to my air B&B to apply it.

I like it is paraben and cruelty free, has a fantastic packaging with a very convenient and well designed pump, it is made in South Korea and they know what they are doing regarding sunscreen + coverage, it is a tinted mineral sunscreen but... there are buts:

- the coverage is WAAAAAY too heavy. I understand it needs to be a dense consistency to offer spf 50 rating (9% Titanium Dioxide and 6.3 % Zinc Oxide which makes it broad spectrum) but to make it work on my face not looking like a mask I hope I'm getting spf 20 (but probably less) with 1 pump of the product (fingers crossed!). So I need to wear another mineral spf underneath in the summer to get some proper protection!

- it contains lemon, bergamot and orange peel oils - which all are photo-reaction inducing, so having these in the sunscreen makes no sense to me. These also give the product a delicate fragrance - a non fragranced sunscreen usually smells revolting so that should explain why the formula has these in.

- price point - it is now available in Selfridges in London and is £30, which seems to be in line with other mineral sunscreens available in UK. Still way too expensive for a product that should be a staple skin protector.

- It gives a nice glow but it really needs to be powdered to not to look like a greasy mess within 2 hours of the application and I have a dry, dehydrated skin! So for the ladies in your 40s... get a sample first before comitting. Sadly powdering does not really help to set it for longer than these 2 hours (after which you should reapply it. No way I will be able to do that in my work environment. I need a stable sunscreen that does not make me a greasy, caked mess in a couple of hours after application and this is not it!) after which it simply disappears from my face, taking away with it all my blush (otherwise long lasting when applied on other foundations), concealer/highlighter leaving a shiny, blotchy mess (as it seems to be disappearing in patches too) with magnified fine lines and crater-like pores. I look like I did not wash off the sad remains of my previous day's makeup!

- It behaves way better in winter when it does not need to be powdered at all (stay way away from any 'glow' powders like Hourglass ones in this case!) and when we have 3 hours of daylight in Scotland. What is the point of it then though with its spf 50?

- I tried apply it on a matifying primer from Benefit (I had a tiny sample tube) in hope of extending the two hours lasting mark but to no avail. Same with a silicone based primer from YSL (Touche Eclat one) which I'm trying to finish off and none of these really seem to make any difference. I tried to apply it with a beauty blender to sheer it out a little bit but it still did not look like I like my foundations/sunscreens to look like.

I will use it up this summer but I will not repurchase.



7 of 7 people found this helpful.


BB Cream -It Cosmetics -Your Skin But Better SPF 50 CC Cream

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My skin recently changed from combination to dry, and upon developing some spider angiomas on my face and subsequently getting some treatment for them, I decided to up my sun cream game. However, my beloved Teint Idole by Lancome did not respond well to my new moisturiser and spf 45 skin routine (think: cakey mess), and I decided I wanted something a little more natural-looking and light weight on my face, especially now I had my "new" blemish-free face going on.

This CC cream did the job perfectly:

- actually does look better than skin, but lets your skin shine through at the same time (yes, you do need a pretty even skin tone to pull this off imo)
- suprisingly long lasting
- feels light on the skin
- is moisterising but doesn't cake up unlike my awful experience with Josie Maran's Vibrancy Argan Oil Foundation
- doesn't cling to any dry patches during the course of the day
- I swear my face actually looks better when I take it off (I was told that it had some special skin-imrpoving ingredients in it, so maybe that's why)

This only doesn't get 5 stars because I still can't get over how expensive it is!! I mean, it's nice in every way I mentioned above, but it's not full-coverage-perfect-face-I'm-a-model-now nice (which is how I felt with Lancome's Teint Idole). At least that's where I'm at right now with this product.

Closing comment: the colour names are deceiving: the best match for me was "Light" despite me having olive / tan skin.

1 of 1 people found this helpful.


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