Concealers -It Cosmetics -CC+ EYE Color Corrector Full Coverage Cream

on 2/12/2018 5:13:00 PM


I had high hopes for this concealer. Unfortunately it did nothing for me. It didn't cover at all. Heavily scented, it also irritated my eyes. As it was pretty expensive, I decided to use it up as a foundation. It looked good until, during the day, I noticed the palms of my hands covered in metallic sparkles. I had no clue where it came from until I saw my face in the rear view mirror of my car and saw lots and lots of sparkles on my face.
In the trash it went...

4 of 4 people found this helpful.

Mascara -It Cosmetics -Superhero Mascara

on 2/12/2018 10:28:00 AM


I don't even have to use an eyelash curler with this stuff. It makes my lashes look thicker and longer, which is great for hooded eyes.

BB Cream -It Cosmetics -Your Skin But Better SPF 50 CC Cream

on 2/10/2018 6:40:00 PM


Lets start with the positives: It does blend on the skin super nicely and smells good, so I can see why people initially like it.
HOWEVER... there are several ingredients of concern in this product. It contains several essential oils that are known skin irritants, like orange peel oil, and lemon peel oil. These can even damage your skin over time. There are also a ton of comedogenic ingredients in here (run the ingredients list thru an online checker and you will see). So of course, this made me break out after just one day of use. If you are acne prone, I wouldn't suggest this at all. And if you have sensitive skin, essential oils are especially damaging for you. Bottom line, I don't think this is good for any skin, and it may hurt skin in the long run.

9 of 13 people found this helpful.

Eyeliner -It Cosmetics -Superhero Liner

on 2/10/2018 4:00:00 PM


Thumbs down for the new Superhero Liner! It has NO staying power. This smudges and transfers up to my upper lids with a couple of hours of wear. So messy! For the price I'd expect a longer-lasting product.

It applies smoothly and makes a black, opaque line in one stroke. So two lippies instead of just one. But what I didn't like about the line is that it was so SKINNY. This is a super duper skinny liquid eyeliner, not what I was looking for. Feels sticky on the lids and it's hard to remove too!

Didn't like the packaging either. This eyeliner pen is HUGE and oddly-shaped. Not easy to hold or work with at all.

Overall, it just wasn't a winner. Wouldn't buy this one again!

Concealers -It Cosmetics -Bye Bye Under Eye Corrector

on 2/10/2018 11:19:00 AM


I love this corrector! I've been using NARS radiant creamy concealer in Custard for a few years, and I started to notice that I was still looking tired after putting it on, greyish beneath my eyes, so I wanted to get a corrector. I picked this up in the Medium shade. I love this because it's the perfect texture, colour and finish. It doesn't look too dry, too light, feel too greasy or tacky, and doesn't look too cakey at all, you can barely tell I'm wearing anything. The moment I put it on I was surprised how much it changed my look! I took this with me everywhere and I ended up losing it, but I'm planning to repurchase because I love it so much.

1 of 1 people found this helpful.

BB Cream -It Cosmetics -Your Skin But Better SPF 50 CC Cream


Yes, I absolutely love this stuff. I have pretty perfect skin though, not to sound conceited. I just mean that if you have a lot to cover up, I don't think this will be for you. It does have good coverage for what I need it to do, just cover some slight redness. It looks amazing in and stays all day however the shade range is deplorable. I'm only a nc35 in MAC and I wear shade Medium Tan. After that there's only about 1 shade left to choose from. And I know people come in way more colors than just a little deeper than me. Although I tried this once, I don't want to support a brand that doesn't have inclusivity. And for that reason, I won't buy again.

Contour -It Cosmetics - My Sculpted Face

on 2/9/2018 9:28:00 AM


I’m happy with this palette, and use it for contouring almost every day. There is at least one color in the palette that would work for almost any skin tone, whether that color is a highlighter or a contour, and while the dream would certainly be for every color to be a fit for every individual, that’s understandably a pipe dream.

I don’t get too much use out of the highlighters because they don’t show up that well on my light complexion. I run a fan brush generously through both and apply on top of my cheek bones for a bit of a difference, but I put some extra cream shimmer on top and use different products altogether to highlight the rest of my face. I am, however, quite fond of the soft, light, and sometimes even a touch of the medium contour colors. The formula is nice and silky and blends easily if done with the appropriate light touch, creating noticeable, yet natural results that last all day. Mixing the colors works well, too. I have fair skin with neutral undertones, and a mixture of the soft and light contour is perfect for contouring my cheeks, nose, and forehead. I use a very small amount of the medium contour under my jawline and blend well.

The silver packaging is attractive and well configured. However, I’m not sure how long its cardboard structure will hold up. The binding doesn’t feel too sturdy. I’m willing to overlook this simply due to the mirror, however. I adore the mirror!! I usually find mirrors that come with any type of product to be either tiny, awkward, and perpetually cloudy. This mirror, however, is bright, easy to clean, and perfectly sized and positioned for easy, comfortable, and precise application.

I have some appreciation for little instructional picture next to the mirror, but since highlighting/contouring is hardly a one-method-fits-all practice, I discourage anyone from following it exactly!! And holy moly, the Declaration of Independence-sized booklet that shows you how to sculpt everything from your collarbone to your shins? Again, I appreciate the effort, but not only is this overkill, I would probably use a different product for all over the body if you really want to go that far. Not sure how these soft powders would hold up on someone’s calves unless they planned on standing in one place all day, and even then...

Even though I don’t use every color in this palette, I think the price point is good enough to justify a second purchase. I don’t have the time or space for rummaging through bags and drawers for lots of single-tinned products, so I would dish out the extra dollars for the ease this packaging provides, even if I can buy the shades separately (not sure if this is an option).

3 of 3 people found this helpful.

Concealers -It Cosmetics -Bye Bye Under Eye

on 2/7/2018 1:40:00 PM


I hate this concealer 😒 First of all, it’s super thick which is fine, blended out with a damp beauty blender it looks nice for about .01 seconds, then you think about setting it and OH HELL NO. It shrivels my undereye skin up like a raisin(yes, I use eye cream and prime the skin beforehand) and no matter what powder I put on it oxidizes into this nasty grey color. I haven’t had one instance where I haven’t had to wipe this off. By bye is right! Skip this, it’s expensive and it sucks. 👎🏽

7 of 8 people found this helpful.

Eye Shadow -It Cosmetics -Limited Edition Eye Shadow Palette

on 2/7/2018 11:09:00 AM

I was looking for a good face/eyeshadow palette that would be suitable for travel. I saw this one in a Youtube video by Mary Ellen after 60, and swatched it at Ulta. I can tell you the packaging is not great, its very sparkly, but the layout of the products inside is fine. There are 12 shadows, blush and highlighter. I can get alot of looks from this one palette, and I like the formulation of the eyeshadows and the blush. I think it is a good addition to my collection, and have been using it everyday since I bought it. I do have alot of It palettes but the combination of shimmers and mattes in this palette makes it a good everyday or evening combination, especially when I travel and am trying to cut back on all the stuff I take with me. As with all palettes, I will probably not NEED to buy it again, but if it were lost, I would replace it. God value and great combinations inside.

Sunscreen -It Cosmetics -ANTI-AGING ARMOUR

on 2/6/2018 4:00:00 PM


So. The Good: it feels great on and doesn’t ever sting. The Bad: it doesn’t even leave a white cast - more like a grey cast! I’ve never looked so unhealthy. And it’s hard to cover up, which makes the whole concept of tinted sunscreen useless.

Using it up on hands and mixing it with another tinted moisturizer but it still needs lots of bronzer over it.

Oh well.

1 of 1 people found this helpful.

BB Cream -It Cosmetics -Your Skin But Better SPF 50 CC Cream

on 2/5/2018 9:56:00 PM


I just sampled and tried this today at Sephora! Went on Beautiful! My skin just needs a little evening out. Gal used this and some Bobbi Brown bronzer! I looked and felt pretty! Yayayayaya!! I naturally bought this along with Shiseido eye cream ! I love the samples they give too!!!

2 of 3 people found this helpful.

Mascara -It Cosmetics -Superhero Mascara

on 2/4/2018 10:35:00 AM


This mascara does give a lot of volume and length to my short wimpy lashes. I don't find that it clumps, I store it upright. No issues with smudging. It does however flake terribly by the end of the day. I have specks of black everywhere on my cheeks and I don't even rub my eyes. If it weren't for that I would probably consider a repurchase.

No I do not recommend nor will I repurchase.

Makeup Brushes -It Cosmetics -Airbrush Blending Crease Brush #105

Great blending brush, I use it more for doing final blending as it is a dense but very soft and slightly fluffy brush. For most of my blending brushes I need to use a brush guard after I wash them to get the shape back tight, but this one has been holding its shape most excellent with no stray brush hairs. Absolutely no shedding whatsoever. I would definitely rebuy this if I lost it.

BB Cream -It Cosmetics -Your Skin But Better SPF 50 CC Cream

on 2/2/2018 4:58:00 PM


After seeing this product in the shopping Channel many times I finally caved and bought it! And I love it! I have combo / sensitive/ acne prone/ large pore skin. This product isn’t full coverage but evened out my skin beautifully , didn’t break me out, made my pores less visible and gave it a bit of a glow. It’s Perfect for daytime use. The SPF50 is great too and on a recent trip to Mexico this worked perfectly. This has since replaced my HG Nars tinted moisturizer which gave a similar result ( maybe a bit less Dewy) but had no SPF in it (Canada) . This now my go to everyday product when I need some coverage and SPF. It also had a very light citrus fragrance which is nice.

2 of 2 people found this helpful.

Palettes -It Cosmetics -Superhero Eyeshadow Palette

on 2/2/2018 12:33:00 PM


This palette has some good shadows and some bad ones. I love the eye foundations and use them to set my eye primer. The mattes are okay, definitely usable. The shimmers are are waste and make it a mediocre to bad palette. It’s not worth the price tag.

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