e.l.f. Cosmetics

Eyes Lips Face, also known as e.l.f. Cosmetics, is an international cosmetics brand based in New York City. Founded by Joseph Shamah and Scott Vincent Borba in 2004, it sells products largely at $1, $3, and $6 price points.Items include bath and skin-care products, mineral-based makeup, professional tools, eyeliners, lipstick, glosses,[7] blushes, bronzers, brushes, and mascara, among others. (wikipedia.com)

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844 products

32,254 reviews

70% would repurchase

Recent e.l.f. Cosmetics Reviews

Brows -e.l.f. Cosmetics -Instant Lift Brow Pencil

on 2/22/2019 5:21:00 PM


For those that would much rather pay $2 than $20. I have fairly light brows, and the taupe is perfect. Very natural looking, zero complaints.

1 of 1 people found this helpful.

Misc Beauty Tools -e.l.f. Cosmetics -Sculpting and Blending Sponge

on 2/19/2019 8:06:00 PM


Where do i start with this sponge. I gotten to try so many and this one right here is really good. I think it beats out the RT and Beauty Blender and its not evening that expensive. And when you wet it , it expands really well. And i really like it .

2 of 2 people found this helpful.

Eye Shadow -e.l.f. Cosmetics -The New Classics Eyeshadow Palette

on 2/17/2019 6:20:00 PM


I have a few other elf palettes that are okay, but not the most pigmented (mad for matte) so I read a few online reviews for this palette before buying and trying. One of the comments I read was "not pigmented". Uh, this has pigment. Even the neutral matte shades have pigment with one dip of my brush. I made the mistake of assuming no pigment and jumped heavy into the shade 'black cherry" and ended up with black eyes. This has pigment. I plan to play around with this more, but for the price, I enjoy elf palettes and think its worth it! The only reason I'm giving it 3 lippies for now is because of the shades. I wish there would have been more mattes and a few less shimmers to be a "classics" palette, but I still like she shades they picked. In photos, the colors look muted, but some are shimmers so they look a bit glam for every day. They arent too bright per se, but when I think of classics, I think of an everyday shades/colors sort of palette. Glad to have, and am looking to buying the opposites attract palette as well.

1 of 1 people found this helpful.

Brows -e.l.f. Cosmetics -Ultra Precise Brow Pencil

on 2/17/2019 5:30:00 PM


This is a nice brow pencil if you need a very small tip and a lot of specific definition. The pencil component is a bit thin if you compare it to their white instant lift $2 pencil (which I like) but I find the black sleek pencil gives a higher end look to it. If you have patches that need good filling in, this will take a lot of strokes to fill because the tip is small and thin, which makes me wonder how long one pencil will last. (3 lippies). But for going in to define parts after you use a brow mascara to fill larger spots, its great. Especially if you need a very fine line to define the tapered ends or tail of your brows. They also have some different shades, including a cool brown, which I would like to try. The shade I grabbed at my local store is neutral brown, which is true to its name. I like a very dark but ash brown brow, and neutral brown is right down the middle, not too red, not too ash. But if elf has a sale, I'd like to try cool brown. For $5 its not bad. I prefer their $2 one more just because its not as thin, and their brow wax kit much more. But elf's brow section is great if you dont want to spend a ton of $$$.

1 of 1 people found this helpful.

Masks -e.l.f. Cosmetics -Hydrating Bubble Mask


The bubbles were really fun, don't get it in your eyes though, they would sting. It really moisturized my skin, gave it a soft smooth finish, after wards I didn't even need to moisturize. It worked better than my Cereve moisturizer in that department. So if you don't mind the hassle and you want something fun this product totally works. It was fun and it moisturized my skin.

1 of 1 people found this helpful.

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