e.l.f. Cosmetics

Eyes Lips Face, also known as e.l.f. Cosmetics, is an international cosmetics brand based in New York City. Founded by Joseph Shamah and Scott Vincent Borba in 2004, it sells products largely at $1, $3, and $6 price points.Items include bath and skin-care products, mineral-based makeup, professional tools, eyeliners, lipstick, glosses,[7] blushes, bronzers, brushes, and mascara, among others. (wikipedia.com)

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838 products

32,241 reviews

70% would repurchase

Recent e.l.f. Cosmetics Reviews

Cleansers -e.l.f. Cosmetics -Daily Face Cleanser

on 1/24/2019 3:14:00 AM


Okay, this cleanser is amazing. It gets all the junk off of my face without stripping it. It feels very lux and the packaging is elegant and easy to use.

Mascara -e.l.f. Cosmetics -Cosmetics Clear Brow & Lash Mascara Gel

on 1/23/2019 8:46:00 PM


Not the HG of all brow products, but this gets the job done, and at only $2! Like others, I just use both sides for my brows. The gel does not have a crunchy feeling and it keeps everything place. Yes, the spoolie will pick up anything tinted that it touches -- for me, that's foundation -- and "contaminate" the tube, but I not sure if that's something that can be helped and it doesn't really bother me.

Eye Shadow -e.l.f. Cosmetics -Smudge Pot Cream Eyeshadow


e.l.f. has the habit of glitter (and by glitter, I mean chunks of it) so I was really skeptical about these smudge pots. Having recently made the switch from powders to creams, I decided to give this a try when I saw it in Walmart. While I can't testify to any other shades, WINE NOT is absolutely fantastic.

Soft and buttery, it's easy to apply and blend. It's buildable so it can be a light wash of colour or something much more dramatic and evening-worthy. Once set, it doesn't smudge or crease, and it stays put. I've never worn any makeup longer than twelve hours (ew) but this stuff is still on my face at the end of a very long day, and it's still that beautiful raisin colour I applied in the morning.

I'm uncertain about the other shades I've seen swatched online as quite a few of them seem to be from the glitterazzi hell that e.l.f., is jokingly famous for; however, WINE NOT is absolutely gorgeous and performs like a champion. Unfortunately, I think it's discontinued as it's no longer available on the e.l.f. site and it's difficult to find in stores. If you see it, grab what you can because it's perfect for any occasion.

NOTE: I added four photos of WINE NOT so you could see it. In order:
e.l.f. Essential Smudge Pot Cream Eyeshadow in Wine Not 01 Packaging
e.l.f. Essential Smudge Pot Cream Eyeshadow in Wine Not 2) Open
e.l.f. Essential Smudge Pot Cream Eyeshadow in Wine Not 3) Swatched
e.l.f. Essential Smudge Pot Cream Eyeshadow in Wine Not 4) Worn
(They're above and in that order, with my name as the uploader.)

Liquid -e.l.f. Cosmetics -Flawless Finish Foundation

on 1/23/2019 9:09:00 AM


I’ve never been able to find a foundation that is truly full coverage but also lightweight. I’m not gonna lie, I had very low expectations for this product, as it was only $6,but I bought two shades and I could not be more in love. This is by far my favorite foundation at the moment. It doesn’t leave your skin too oily but also gives a nice,not too matte finish. It’s not sticky or too thick like most full coverage foundations, which I love and when it says flawless finish, it means flawless! Ten out of ten would recommend!

2 of 2 people found this helpful.

Blush -e.l.f. Cosmetics -Studio Blush Mellow Mauve

on 1/21/2019 7:17:00 PM


A surprisingly good quality blush from ELF. I'm not usually a fan of their products, but this is super silky. Lasting power is obviously not amazing, but overall a winner.

1 of 1 people found this helpful.

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