Art of Beauty was founded in 1986 by Zoya and Michael Reyzis. They own Zoya, along with Qtica, Smart Spa and Zoom. Zoya Reyzis and her husband immigrated to the U.S. from Russia and afterward created their cosmetics company. Michael, a chemist, created "the first working fast drying topcoat and the longest wearing, toxin free natural nail polish, revolutionizing the nail industry."* Their products are available in salons and spas worldwide. Art of Beauty is headquartered in Cleveland, OH. *Company website

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488 products

2,319 reviews

75% would repurchase

Recent Zoya Reviews

Polishes -Zoya -Mikka


A friend recently gave me a box of her nail polishes because she was moving away and didn't want to bother taking them. Mikka was one of those nail polishes. It has been one of the more disappointing polishes I've tried from Zoya. It applied well, but was a three coater for me and seemed to chip easily. I also don't love the color. I don't hate it, but would like it more if it was more purple. On me, it looks very brown with just a hint of purple. Overall, it was a bust.

Polishes -Zoya -Merida

on 3/18/2018 5:50:00 AM


Merida is from Fall 2016 Urban Grunge Collection. It's a scattered holo, green polish. I loved wearing this polish.

The formula is great. I applied 2 coats, but with careful application it might pass as a one-coater. It lasted well on me too. I have nothing negative to say.

Dupe Alert: This polish it a dupe for Dance Legend Poison (Wow Prism Collection). Similar formula too.

3 of 3 people found this helpful.

Polishes -Zoya -Lois

on 3/11/2018 10:22:00 PM


Dupe alert! Zoya's Lois is the EXACT same shade as OPI's I Manicure for Beads. With more-or-less identical formulas too.

Lois is a beautiful shade of bright pinky-purple with a creme finish. Opaque in two coats, but you can really get away with just one. No problems with application or wear.

I love the color, and I love the formula. Excellent polish overall.

I'd buy this one again.

2 of 2 people found this helpful.

Polishes -Zoya -Suvi


A friend recently gave me a box of her nail polishes because she was moving away and didn't want to bother taking them. Suvi was one of those nail polishes. In the bottle, I thought it looked just ok, nothing special. The first coat applied alarmingly sheer. The second coat went on much better. It really took the third coat for it to dazzle. It's a very lux looking green that's perfect for fall and winter. It complements my light, warm toned skin. I've been wearing it on my toes nonstop for about 2 months now, repainting it the same color several times! I haven't had any issues with it staining either. This color is definitely a surprise hit for me.

3 of 3 people found this helpful.

Polishes -Zoya -Muse

on 2/26/2018 1:14:00 AM


GORGEOUS!!! Zoya's Muse is a vivid and glowy metallic royal teal that's loaded with tons of blue and gold microglitters and tiny hexes. It looks phenomenal on the nail. Very cute and fun to wear!

Decent formula. Application was a tiny bit gloopy, and it does need 3 coats for full opacity. But the end results are so awesome-looking that I can forgive that. It's still a 5-star polish!

Excellent wear, no issues with chipping. And removal is snap as long as you use acetone.

Love! I'd definitely buy it again!

1 of 1 people found this helpful.

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