Art of Beauty was founded in 1986 by Zoya and Michael Reyzis. They own Zoya, along with Qtica, Smart Spa and Zoom. Zoya Reyzis and her husband immigrated to the U.S. from Russia and afterward created their cosmetics company. Michael, a chemist, created "the first working fast drying topcoat and the longest wearing, toxin free natural nail polish, revolutionizing the nail industry."* Their products are available in salons and spas worldwide. Art of Beauty is headquartered in Cleveland, OH. *Company website

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503 products

2,363 reviews

75% would repurchase

Recent ZOYA Reviews

Top/Base Coats -ZOYA -Anchor

on 1/12/2019 10:15:00 PM


I had wanted to try Zoya Anchor for some time as it is a rubberized base coat and those work the best for me. My HG is CND Stickey but it does leave a blue tint on my nails. Anchor is clear and so I wanted to try it to avoid that blue tint. I picked this up during Zoya’s Black Friday sale.

Unfortunately this base coat does not work for me. I tried it numerous times with a variety of polish brands and it failed every time. I experienced peeling and chipping sometimes the 1st day. My manis never lasted more than a day or two with this as my base coat. With CND Stickey most of the time I get 5 or 6 good days of wear depending on my activities.

On the positive side the formula was good and it applied smoothly and evenly with no streaking or bubbling.

I paid $5 for this on sale. The regular price is $10. I would not purchase again and will purge this one at some point.

4 of 4 people found this helpful.

Polishes -ZOYA - Genevieve

on 1/12/2019 12:06:00 PM


Lovely charcoal gray creme. Dries to a shade that is darker than how it appears in the bottle. I wouldn't say that Zoya Genevieve is one of those polishes that looks black, but it's close. Dark but not harsh-looking, it's very flattering on the nail.

Nice formula as well. Opaque in two coats and no problems with application or wear.

I'd buy this one again.

3 of 3 people found this helpful.

Lotions/ Creams -ZOYA -Naked Manicure Hydrating Hand & Body Serum

on 1/12/2019 11:46:00 AM


I pair this with the lotion from the same line and polish kit. I give each hand a couple sprays then work in with the lotion am and pm. My hands look the best I’ve ever seen! The whole system is perfection.

1 of 1 people found this helpful.

Nails -ZOYA -Naked Manicure System

on 1/12/2019 11:44:00 AM


This is amazing. I have been seeking results like this for years. Nothing gave me the healthy polished, natural nail look you see on models in print ads. This system makes my nails look so healthy. I cannot stop looking at them! A note that I pair with the Zoya Naked Mani serum and lotion am and pm. LOVE.

2 of 2 people found this helpful.

Polishes -ZOYA -Professional Lacquer


Since I discovered this nail polish I do not use anything else. There are a lot of harmfull ingredients in nail polish and Zoya is advertised as not having many of them. For me this is very important. I found that the quality is different depending on the color. Some colors stay on my nails longer than others, most of them apply very well. However, all in all it performs the same or even better than the nail polishes I used before (e.g. OPI).
There are many color options, I think I have more than 20.
I agree with what was said in other reviews - it takes a very long time to dry well. I use the fast drops and it got better, but still I do not paint my nails before going to bed (even if I wait an hour or two, I will wake up with marks on my nails). However, if I paint my nails during the day, I can go about my business quite quickly after, I just have to avoid very aggressive impact with my nails for an hour or two.
It gets thiker quickly, but I use the Zoya renew drops and solved the problem.
Overall, lasting power + lack of many harmfull ingredients is worth all the other cons. Of course, I use the Zoya base and top as well.

1 of 1 people found this helpful.

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