Zoya

Art of Beauty was founded in 1986 by Zoya and Michael Reyzis. They own Zoya, along with Qtica, Smart Spa and Zoom. Zoya Reyzis and her husband immigrated to the U.S. from Russia and afterward created their cosmetics company. Michael, a chemist, created "the first working fast drying topcoat and the longest wearing, toxin free natural nail polish, revolutionizing the nail industry."* Their products are available in salons and spas worldwide. Art of Beauty is headquartered in Cleveland, OH. *Company website
https://www.zoya.com/

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4.2

483 products

2,305 reviews

75% would repurchase

Recent Zoya Reviews

Polishes -Zoya -Aphrodite

on 1/2/2018 6:21:00 PM

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Aphrodite by Zoya is a super summery warm toned orange red with gold and red metallic flecks in a jelly base. I was surprised by how well it applies, it's easily opaque in 2 coats despite the jelly formula. The color is very vibrant and the glass flecks do stand out. Great shade for spring&summer.

1 of 1 people found this helpful.



Polishes -Zoya -Morgan

on 1/2/2018 6:08:00 PM

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Morgan by Zoya is a very pretty shade of medium pink leaning towards fuchsia, not quite neon but still very vibrant looking. The formula is great as with most Zoya cream polishes, it applies smoothly and is opaque in 2 coats. The only thing is that it's not very unique, there's tons of pink polishes that look exactly like this from every brand, so if you already got one then you can take a pass on this one.


Polishes -Zoya -Sooki

on 1/2/2018 5:53:00 PM

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If you only need to have 1 red nail polish in your life, this is the one. Sooki by Zoya is a perfect shade of red not too cool nor too warm toned, it's classic and beautiful. The formula is also impeccable, super smooth application, opaque in 1-2 coats, not runny or streaky at all, just perfection. Removal is easy as any cream polish, it doesn't stain my nails either so all in all a great shade of red nail polish.

1 of 1 people found this helpful.


Polishes -Zoya -Crystal

on 12/18/2017 8:45:00 PM

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A medium icy blue with large, flat particles of golden shimmer, like inclusions in marble or granite. It reminds me of semiprecious gemstones and antique maps. Gorgeous, especially for winter. It's a three coater, and needs to be thinned every couple of uses, but I'm more than willing to deal with those minor formulaic flaws to have Crystal on my nails.

1 of 1 people found this helpful.


Polishes -Zoya -Jane

on 12/13/2017 11:45:00 PM

I've been looking for the right "my nails but better" polish for years, and while I've not called off my search by any means, I'm pretty happy with this one and I could use it forever. Zoya applies beautifully for me (far superior to Essie or OPI or even Chanel), they don't discontinue their products nearly so frequently, and I love the shape of the bottle.

As for the reasons why I love this particular shade... I see a lot of complaints about how sheer / boring this is, but to them I would say, if you're looking for a nail color with good opacity / coverage, or a more exciting finish / color, you're really barking up the wrong tree. It's intentionally sheer, that's how it was made to look in the first place, and there's nothing stopping you from going for a true-to-bottle look with this, but again, that's not what it was made for. What it's really for is a french-mani-in-a-bottle, which I like because I'm attracted to the idea of French manicures but usually hate how they look in person. Zoya Jane adds a veil-like effect (like a sheer layer of chiffon / illusion over skin) over the main nail, while making the nail tips and half-moon appear cleaner and softly white (not glaringly, artificially white). It blurs the boundaries between the pinks and the whites in the nail and makes the separation look less harsh, while at the same time making the differences between the colors more distinct.

I apply two coats, as one is too streaky even with the best of application skills. Two is still a little bit streaky, but I'm willing to live with it because Zoya polishes apply beautifully, and the unobtrusive color (on my skintone, obviously) means that no cleanup is required even if you get it on the cuticles or surrounding skin. With this kind of color, it's more about the overall effect than nitpicking the details anyway. You do have to be good about cleaning out dirt from under the fingernails, and it still looks bad if you flood the cuticles. But overall, this is my favorite color to wear when I don't want to go without polish, but still want a break from my usual reds and darks.

A tip for people who have had trouble in the past with these milky nude sheer shades a la Essie Mademoiselle: I recently found the problem comes in large part from the color of my nail bed, which has a perpetual blue tinge, especially toward the base. With sheerish polishes like this, it makes the white tint pick up on the cyanotic color, so the end result is somewhat corpselike. My solution is to use a base coat with a slight warm tint, and it makes polishes like this look peachier and more flattering.

A lot of it also comes down to your general skin tone... a big reason why so many of these nude polishes exist, even though they're all basically the same concept, is because the color needs to be so finely tuned to your undertones. I have strong yellow overtones, but below that my skin is fairly light and not colored, so a barely peach-kissed neutral whitish shade like Jane works well. If you have tawnier skin, you will want a more peachy, golden, or richer shade (often in a more opaque finish) for the same effect, like OPI Samoan Sands. If you have more pink / flushed undertones, even if your overtones are different, you might want to go for a more strongly rosy sheer, like Chanel Tendresse or Essie Sugar Daddy (god, that name makes me cringe, but it's a nice color) or Essie Not Just a Pretty Face (for a slightly darker, slightly less translucent version).

3 of 3 people found this helpful.

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