Art of Beauty was founded in 1986 by Zoya and Michael Reyzis. They own Zoya, along with Qtica, Smart Spa and Zoom. Zoya Reyzis and her husband immigrated to the U.S. from Russia and afterward created their cosmetics company. Michael, a chemist, created "the first working fast drying topcoat and the longest wearing, toxin free natural nail polish, revolutionizing the nail industry."* Their products are available in salons and spas worldwide. Art of Beauty is headquartered in Cleveland, OH. *Company website

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498 products

2,347 reviews

75% would repurchase

Recent ZOYA Reviews

Nails -ZOYA -Sandy


I absolutely adored this shade after seeing it on a friend and had to go out and get myself this. I already had 'Missy' and 'Clementine' from the Sunshine 2018 collection - gorgeous colors and had to add this. Just like with the previous ones I apply 2 coats of it after the Anchor basecoat and once dried follow with the Matte Velvet topcoat. I'm able to get quite a lot of wear out of this. Zoya's nail polishes are notorious for becoming streaky and chipping - some much faster than the others, but no issues with the 3 I've tried so far. I do find the brush a bit too small and fiddly as used to the OPI brush, but I'm sure I'll adjust...

Selena x

~ My HG list ~

(As I've sampled many 100s of skin, hair and m/u products over the last decade and a half, I thought it might be useful to share my top 10 must-have products, subject to change if and when I come across something more effective. I love constantly trying out new stuff - usually sample sizes via e-bay, also plenty courtesy of a friend who works at Sephora)

1. Hair Loss Treatment: ‘Divine Herbal’ - Hair Oil
2. Lip Balm: 'Nuxe' - Reve De Miel Lip Balm
3. Pigmentation + Anti-Ageing Treatment: ‘Divine Herbal’ - Facial Treatment Serum
4. Cleanser: 'Paula's Choice' - Skin Balancing Cleanser
5. Concealer: ‘Mac’ - Studio Finish Concealer
6. Lash Growth Serum: ‘Divine Herbal’ - Divinelash
7. Foundation/SPF: ‘Juice Beauty’ - Stem Cellular Repair (warm glow)
8. Face Scrub: ‘Sisley' - Botanical Gentle Buffing Cream
9. Moisturizer: ‘Antipodes' - Rejoice Light Day Cream
10. Hand Cream: 'Origins' - Make A Difference Rejuvenating Hand Treatment

Polishes -ZOYA -Purity

on 9/7/2018 7:43:00 PM


Zoya's formula is usually perfect for me and it wears forever. But I found Purity, while it's a clean, bright white, to be streaky and I needed three coats to get it opaque, and then it looked thick and lumpy on me.
I didn't like this one.

1 of 1 people found this helpful.

Polishes -ZOYA -LC from the Gossip Collection

on 9/6/2018 10:50:00 PM


This has become a favorite summer pedi color for me. Formula is easy to work with. You can reach opacity in one coat; two coats will give you a bit deeper color. To me this is a fun, punchy, upbeat red-based coral. It has pop but it’s tasteful-not screaming loud or neon. I have yet to try it on my hands but will update when I do.

Polishes -ZOYA -Cecilia

on 9/5/2018 10:45:00 PM


Beautiful! Zoya's Cecilia is a bright and cheerful teal creme that leans just slightly jade green. It dries to a gorgeous candy-like finish and looks awesome on the nail. I just love it!

Great formula too. Opaque in two coats and no problems with application or wear.

If you're looking for a fun and flattering green polish, I recommend this one very highly. I'd definitely buy it again!

3 of 3 people found this helpful.

Polishes -ZOYA -Starla

on 8/22/2018 7:04:00 PM


I love pink polish, and only pinks really.. this looked so beautiful in the pic online and that bottle pic above but once on it is more of a coral pink on me...It's def pretty, has tiny specks of silver, just not the kinda pink I love...more Coral for sure idk...tried this again..not pink...def coral.

1 of 1 people found this helpful.

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