Art of Beauty was founded in 1986 by Zoya and Michael Reyzis. They own Zoya, along with Qtica, Smart Spa and Zoom. Zoya Reyzis and her husband immigrated to the U.S. from Russia and afterward created their cosmetics company. Michael, a chemist, created "the first working fast drying topcoat and the longest wearing, toxin free natural nail polish, revolutionizing the nail industry."* Their products are available in salons and spas worldwide. Art of Beauty is headquartered in Cleveland, OH. *Company website

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489 products

2,331 reviews

75% would repurchase

Recent Zoya Reviews

Polishes -Zoya -Pasha

on 7/15/2018 9:17:00 PM


This is a lovely color. The silver sheen almost looks green or blue at times. An oldie but a goodie!

1 of 1 people found this helpful.

Polishes -Zoya -Pixie Dust polish - Godiva

on 7/8/2018 11:07:00 PM


This is a textured glitter polish in a yellow-toned nude matte base, with the glitter being a bit lighter than the base. To me, this looks like sparkly oatmeal porridge. I don't mind it (I actually find it unique), but the colour is too drab and too yellow to look good with my pale, cool-toned skin. Bummer.

Application is fine. It's a little sheer on the first coat, and might be slightly sheer with a second, though it's close enough to opaque to call it that. Removal is kind of a pain in the neck, as you'd expect from a glitter polish, but it's not as bad as some.

Overall, I think this is a polish that's only going to work for someone who can wear muted yellows. My daughter, with her warm, peaches-and-cream complexion, can pull this off beautifully. I wish Zoya made another Pixie Dust nude that was more flattering to cool-toned skin, though, because this one is a bust for me, sadly.

2 of 2 people found this helpful.

Polishes -Zoya -Lael

on 7/6/2018 5:51:00 PM


Lael is a beautiful warm-toned purple polish. Like most Zoya polishes, this one is opaque, although I did have to do two coats to make sure it was just right. This could be user error from applying more than one coat, but I did find the color to be almost black, which I did not expect. This might be a turn-off for some who do not like colors that are so dark. The color is long-lasting and took a long time to chip. I would definitely repurchase Lael.

2 of 2 people found this helpful.

Polishes -Zoya -Rory

on 6/28/2018 5:55:00 PM

This is really pretty, a pink with tiny specks of silver imo...lasts days without chips, which is good, since I hate doing my nails...removes easily with remover...Tinsley is my other major fav too, super pretty, w gold specks..

1 of 1 people found this helpful.

Nails -Zoya -Naked Manicure System

on 6/24/2018 6:43:00 PM

I've been using Naked Manicure for well over a year. My nails had been destroyed by acrylics and they grow very slowly. Anything I applied chipped and peeled off in no time and nothing helped my nails to stop splitting. I saw an ad for Zoya Naked Manicure and ordered the kit in pink. It is such a great color and looks more like healthy natural nails. The polish holds up well on me, about a week to 10 days. I also used nail oil religiously at least twice a day. Little by little the splitting stopped and damaged part of my nails has grown out. But I still use the Naked Manicure system!

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