Wet 'n' Wild

Wet'n'Wild is a cosmetics company founded in 1979 in Brooklyn, NY. It began by selling lipsticks and nail polishes for 99 cents, (a price that remains the same today). It relocated to Los Angeles in 2003 and is currently the #1 value brand in the United States. A mostly vegan, cruelty-free beauty company, it has over 90% brand recognition in the U.S. It is owned by Markwins International.

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1,232 products

27,152 reviews

75% would repurchase

Recent Wet 'n' Wild Reviews

Foundations -Wet 'n' Wild -Photo Focus Foundation

on 3/23/2018 4:55:00 AM


I prefer a natural finish but bought this for days I need higher coverage. I dislike this foundation and here is why:
-Horrible smell that is difficult to ignore
- Very drying and can look cakey on the face, do not recommend this for people with dry skin
- Feels heavy on the skin after application
- Matte finish on me

Pros: price is great, it does cover redness on the skin, and looks pretty good in photographs (not as good in real life)

Lipstick -Wet 'n' Wild -#521 - Fuschia w/ Blue Pearl


Ladies and gentlemen, Wet n wild has done it again! I was looking for a bold lip color and there it was for the amazing price of only $.90 cents. The packaging was just right because it doesn't take up alot of space. It applies smooth and is very pigmented.It can be slightly drying so apply some lip balm before applying. The color is rich with a subtle hint of blue pearl. I reccomand keeping the rest of your make up neutral when using this lip color because it is bold. It's great for all skin tones and complexions so take a chance on it! Rock this lip color on your own unique way✌

2 of 3 people found this helpful.

Blush -Wet 'n' Wild -ColorIcon Blush - Pearlescent Pink

on 3/22/2018 2:50:00 PM


I think this is the shade I have (there's only 4 of them at the store) but I ripped the sticker off so I'm not sure. Anyway, I love this blush! So pigmented, and easy to blend! The color build up nicely but also looks good if I go light-handed with it. for $2.99, I couldn't ask for more. It performs better than the one tarte blush I have (which I think was the b-day gift from Sephora). I would repurchase for sure.

1 of 1 people found this helpful.

Lip Gloss -Wet 'n' Wild -MegaSlicks Lip Gloss in #568 Bronze Berry

on 3/21/2018 1:41:00 PM


Love this lip gloss!!! Bronze berry is perfect...nude family with some brown! Good quality...! I use over lip medex (blue tub). Excellent for price! Love!

Lipstick -Wet 'n' Wild -Mega last lipstick in cherry picking (965)


My holy grail lipstick. I've gone through at least 8 of these in this shade. LOVE IT!!!

1 of 1 people found this helpful.

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