Wet 'n' Wild

Wet'n'Wild is a cosmetics company founded in 1979 in Brooklyn, NY. It began by selling lipsticks and nail polishes for 99 cents, (a price that remains the same today). It relocated to Los Angeles in 2003 and is currently the #1 value brand in the United States. A mostly vegan, cruelty-free beauty company, it has over 90% brand recognition in the U.S. It is owned by Markwins International.

image 0image 1image 2image 3image 4image 5image 6image 7image 8image 9image 10image 11image 12image 13image 14


1,225 products

27,024 reviews

76% would repurchase

Recent Wet 'n' Wild Reviews

Blush -Wet 'n' Wild -Pearlescent Pink

on 1/16/2018 1:13:00 AM


I loved this blush, although I do think it was kind of bright. Unfortunately it fell apart in my makeup bag so I’m going to have to keep it at home. It doesn’t travel well. I read about this color on a beauty page on Facebook I think.

Primer/ Corrector -Wet 'n' Wild -Photofocus Setting Spray

on 1/16/2018 12:39:00 AM


Not good for dry skin. Makes my makeup crack and drys out my face.

Mascara -Wet 'n' Wild -Mega Wear Mascara

on 1/15/2018 11:57:00 PM


favorite mascara considering most bug my eyes

Mascara -Wet 'n' Wild -Mega Length Mascara

on 1/15/2018 5:17:00 PM


Trying out a slew of mascaras recently and this one so far is at the front of the pack for a non waterproof formula. The wand is nice and long with a very small molded plastic brush. Not normally my type but this one is working for me. The formula is near perfect... extremely pigmented, on the wetter side but nothing I can't deal with. I prefer it to stay wet for a bit since I really tend to work my lashes over for a while when applying any mascara. One coat gives good definition and length and darkens very much. Two coats goes straight to dramatic lash look bordering on spidery but not too much so. At the price I would definitely buy again as an everyday and going out for a night mascara.

1 of 1 people found this helpful.

Mascara -Wet 'n' Wild -Mega Plump Mascara

on 1/14/2018 11:52:00 PM


I always use high and mascaras and decided that I should give drugstore mascaras another try. This product was absolutely worthless. I liked the brush applicator, but I couldn't get any product on to the brush. It barely showed on my lashes. Absolutely no volume and colored a few lashes dark black... but not all because hardly any product was on the brush. Save your money.

1 of 1 people found this helpful.

Back to Top