wet n wild

Wet'n'Wild is a cosmetics company founded in 1979 in Brooklyn, NY. It began by selling lipsticks and nail polishes for 99 cents, (a price that remains the same today). It relocated to Los Angeles in 2003 and is currently the #1 value brand in the United States. A mostly vegan, cruelty-free beauty company, it has over 90% brand recognition in the U.S. It is owned by Markwins International.

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1,249 products

27,508 reviews

75% would repurchase

Recent wet n wild Reviews

Highlighters -wet n wild -MegaGlo Highlighting Powder - Precious Petals

on 11/19/2018 5:59:00 AM


Fantastic. Amazing. Changed my life (not really). This highlighter could cost 10x as much and it would still be worth every penny. It's soft, creamy, and so densely pigmented I have to use a very gentle hand to apply it otherwise I've got a disco ball on my cheekbones (and I mean that in the best way possible). As long as they keep making it, I'll keep buying it.

1 of 1 people found this helpful.

Highlighters -wet n wild -MegaGlo Highlighting Powder

on 11/16/2018 11:39:00 PM


So this product is amazing like honeyyyyyyy!!!! This hilighter gives you a nice dewy wet look on your face the color is amazing it’s like a nice gold with pink undertones it wet n wild is doing there thing they bringing there A-Game this hilighter comes in different shades so it works for a variety of skin tone I most definitely recommend this product I got it for $4 at Walgreens. Please follow my YouTube channel @envynicki I do makeup tutorials and product reviews.

Foundations -wet n wild -Photo Focus Foundation

on 11/13/2018 3:00:00 PM


When I first bought this foundation and tried it out, I hated it. It looked dry and chalky and cakey and didn't have great coverage. I didn't understand what the hype was about and swore I'd never use it again. Then I realized the reason it looked so crappy and chalky was because the line runs extremely light, and I needed to go up at least 3 shades. Literally the same thing happened to me with maybelline fit me matte and poreless. I went out and repurchased it and it actually looks amazing, soft blurring matte finish that lasts all day on my oily skin. It's definitely in the top 5 best foundations at the drugstore, especially for the price.

2 of 2 people found this helpful.

Lipstick -wet n wild -MegaLast Lip Color - Bare it All

on 11/11/2018 8:18:00 PM


So disappointed in this. On so many google images it’s a beautiful nude. On me however, brunette NC25 ish, it goes full-blown orange! It’s actually shocking how different it looks on my lips compared to in the tube and on seemingly everyone else. It looks totally apricot/orange and makes my teeth look yellow. So glad it was cheap!

1 of 1 people found this helpful.

Eye Primer -wet n wild -PhotoFocus Eyeshadow Primer

on 11/11/2018 12:45:00 PM


I finally found it!!!! A drugstore eye primer that works just like the Urban Decay Primer Potion. I've been using it for over a week and I'm thrilled with it. There's no need to spend a lot of money on the other primer. No more silly wands to deal with!

1 of 1 people found this helpful.

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