wet n wild

Wet'n'Wild is a cosmetics company founded in 1979 in Brooklyn, NY. It began by selling lipsticks and nail polishes for 99 cents, (a price that remains the same today). It relocated to Los Angeles in 2003 and is currently the #1 value brand in the United States. A mostly vegan, cruelty-free beauty company, it has over 90% brand recognition in the U.S. It is owned by Markwins International.

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1,242 products

27,392 reviews

75% would repurchase

Recent wet n wild Reviews

Foundations -wet n wild -Mega Cushion Foundation SPF15

on 8/18/2018 1:08:00 AM


Yowza... Not sure what is in this stuff but the day after I used it I woke with tiny white bumps all over my face. The day after that I noticed more white bumps as well as red patches - and I didn't even wear it but the one/first day.

I am super bummed because I wanted to love this product. I won't be trying any Wet n' Wild products for my face ever again.

1 of 1 people found this helpful.

Mascara -wet n wild -Lash Renegade


Eh. Not sure what to say about this. I like the brush but the product is nothing special at all. And for something that almost 5 dollars it feels not even half way full. Will not buy again.

1 of 1 people found this helpful.

Eye Primer -wet n wild -PhotoFocus Eyeshadow Primer

on 8/16/2018 5:08:00 PM


I have oily lids and hooded eyes. This makes my eye shadow straight up waterproof. Ceasing is a thing of the past. My shadows don't wear off in the crease. this product is amazing. If i could give it more lippies, I would.

you need a very tiny amount, it's very easy to apply and you need to set it. I just use light eye shadow colors that I hate. It's cheap, it will last me forever.

3 of 3 people found this helpful.

Primer/ Corrector -wet n wild -Photo Focus Dewy Face Primer - Till Prime Dew Us Part

on 8/16/2018 10:54:00 AM


Can’t beat the price! Even if you don’t like it, it’s worth the $5 to find out in my opinion. I bought this on a whim and will definitely repurchase once I run out.

I have an oily t-zone, but love a glowy makeup look, so I use this dewy primer on my whole face except my t-zone, and then I use Nyx Pore Filler on my t-zone, chin, and areas beside my nose where my pores are visible. I love the combination!

The primer itself is very bronzey-nude, but doesn’t affect my skin tone (I’m very pale). It has a lovely shimmer to it, looks great alone or under foundation for a healthy glow.

The hole the product comes out of is massive, and you really don’t need a lot. Squeeze lightly! I use a pea-sized amount, rub it between my fingertips and rub into my face. Lastly, I pat my skin where I put the primer, which I find makes foundation adhere to it better.

2 of 2 people found this helpful.

Highlighters -wet n wild -MegaGlo Loose Highlighting Powder - Written in the Stars

on 8/15/2018 3:33:00 AM

This is their loose powder highlighter that's part of their limited edition, Walmart-exclusive Zodiac collection. And girl, if you see this GRAB IT. I have never seen such a EARTH SHATTERING, BLINDING highlighter. It's like their famous highlighter, Precious Petals, but 10x the blinding. This even trumps my ColourPop Super Shock Highlighters in both Flexitarian & Lunch Money! A little does go a long way, too.

Ugh, but I gotta complain about the packaging. I wouldn't recommend traveling w/ it unless you tie it down or secure it inside a baggie or else it might explode in your makeup bag. The lid is fairly loose & doesn't feel secure.

3 of 3 people found this helpful.

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