Wet 'n' Wild

Wet'n'Wild is a cosmetics company founded in 1979 in Brooklyn, NY. It began by selling lipsticks and nail polishes for 99 cents, (a price that remains the same today). It relocated to Los Angeles in 2003 and is currently the #1 value brand in the United States. A mostly vegan, cruelty-free beauty company, it has over 90% brand recognition in the U.S. It is owned by Markwins International.

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1,214 products

26,889 reviews

76% would repurchase

Recent Wet 'n' Wild Reviews

Eye Shadow -Wet 'n' Wild -Color Icon Palette - Comfort Zone

on 11/23/2017 4:22:00 PM


I love this pallette this is one of wet and wild best product the pallette itself is flimsy but product is great,a bit of kick back but the shadows are easy to blend and very long lasting pigmentation as good as any high end brand .Great pallette ladybug approved.

Blush -Wet 'n' Wild -Silkygirl Shimmer Duo Blush - Blushing Pink

on 11/23/2017 9:44:00 AM

Very bad pigmentation and does not stay on your face. I have it in the colour cheeky peach.

Foundations -Wet 'n' Wild -Photo Focus Foundation

on 11/22/2017 8:36:00 PM


I had to write a review on this because I pulled it out of my drawer and used it today for the first time in weeks. This is a solid product. It makes my skin look beautiful! Lasts all day too! I put this above many of my high-end foundations. I have the color buff-beige and it's a perfect match for my winter complexion. Not a fan of any other wet n wild products, but this one blows me away! I prefer high coverage foundations but they are usually matte, this one is very dewy, really it makes my skin glow. Contouring with the benefit cheek parade palette looks really beautiful on top of this foundation. Packaging is slightly odd but I take no points off for that because of how happy I was every time I looked in the mirror today 😏

Eye Shadow -Wet 'n' Wild -Color Icon Trio - Walking on Eggshells

on 11/22/2017 5:46:00 PM


Wet n wild has great shadows at steal prices.

Powder -Wet 'n' Wild -Mattifying Powder

on 11/22/2017 3:42:00 PM


This is a decent quality powder. It does not mattify my skin all day, but few things do. My only complaint is the lack of a mirror, but for less than a fiver, I can't complain.

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