wet n wild

Wet'n'Wild is a cosmetics company founded in 1979 in Brooklyn, NY. It began by selling lipsticks and nail polishes for 99 cents, (a price that remains the same today). It relocated to Los Angeles in 2003 and is currently the #1 value brand in the United States. A mostly vegan, cruelty-free beauty company, it has over 90% brand recognition in the U.S. It is owned by Markwins International.

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1,247 products

27,495 reviews

75% would repurchase

Recent wet n wild Reviews

Bronzers -wet n wild -Color Icon Bronzer, Ticket to Brazil


I use this bronzer everyday, to add color to the perimeter of my face and on my neck/chest. Even though it has shimmer, it's not over the top or glittery, but I would love this even more if it were more matte. The color is a nice warm golden tan, without coming off as orange. I love that you get a huge pan for only $4, so it's a great value! Would repurchase!

2 of 2 people found this helpful.

Foundations -wet n wild -Photo Focus Foundation

on 12/8/2018 5:31:00 PM


Was pleasantly surprised, particularly by the color range that offered a viable choice (Golden Beige) for my light, yellow-toned Asian coloration. The scent is vaguely paint like, which is preferable to a fake and skin-irritating perfumery. It takes a while to set and the coverage is medium. The effect is smooth, and if I were young again and line-free I would be absolutely delighted. The paddle is unusual but serviceable, and I have nothing but praise for the “cruelty-free” pledge. All in all, worth trying for $6.

Eyes -wet n wild -Color Icon Brow & Eyeliner


I'm always on the look out for a good eyeliner pencil. Came across this at the Dollar Tree yesterday, and purchased it in the Simma Brown. It's a beautiful, dark brown, and looks very natural. It sharpens so easily, and it's a long pencil, with a lot of product. I only paid $1, and I will be going back to grab more. It's very hard, even with the h/e brands, to find a brown without red or black tones. This is a true brown! My hunt for the perfect eyeliner is over! :)

1 of 1 people found this helpful.

Highlighters -wet n wild -MegaGlo Hello Halo Liquid Highlighter

on 12/7/2018 2:43:00 PM


I love the "halo, goodbye" color but the "halographic" has a blue tint to it and is impractical even for me, being super pale. So if you pick the right color ("halo, goodbye" is really pretty) I think it's a good highlighter.

1 of 1 people found this helpful.

Primer/ Corrector -wet n wild -Photo Focus Dewy Face Primer - Till Prime Dew Us Part

on 12/6/2018 8:19:00 PM


I really loved the Becca primer, unfortunately it broke me out and I'm not willing to pay that much money for something that breaks me out (it might be the silica but I'm not sure).

I wanted a luminous primer and on a whim latter seeing a review I decided to pick this up. I love it. I alternate between this and too faced hangover.

If you have normal to dry, sensitive skin I would highly recommend this primer.

4 of 4 people found this helpful.

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