Wet 'n' Wild

Wet'n'Wild is a cosmetics company founded in 1979 in Brooklyn, NY. It began by selling lipsticks and nail polishes for 99 cents, (a price that remains the same today). It relocated to Los Angeles in 2003 and is currently the #1 value brand in the United States. A mostly vegan, cruelty-free beauty company, it has over 90% brand recognition in the U.S. It is owned by Markwins International.

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1,214 products

26,886 reviews

76% would repurchase

Recent Wet 'n' Wild Reviews

Eye Shadow -Wet 'n' Wild -Color Icon Trio - Walking on Eggshells

on 11/22/2017 5:46:00 PM


Wet n wild has great shadows at steal prices.

Eye Shadow -Wet 'n' Wild -Color Icon Palette - Comfort Zone

on 11/22/2017 5:45:00 PM


Love this amazing and great price too.

Powder -Wet 'n' Wild -Mattifying Powder

on 11/22/2017 3:42:00 PM


This is a decent quality powder. It does not mattify my skin all day, but few things do. My only complaint is the lack of a mirror, but for less than a fiver, I can't complain.

Foundations -Wet 'n' Wild -Photo Focus Foundation

on 11/22/2017 3:38:00 PM


I really like this foundation (can't remember by shade right now- will update later) and prefer to apply with a sponge although a bluffing brush works okay too. I like to use a light layer of it because it can settle into my laugh lines easily. It lasts long, covers well, and I think does what it says it'll do. I don't put the applicator directly on my face (idk if that's what it's for or not) but I also don't do that with any other foundations. I think it performs well for the price point. I think the foundation range REALLY SUCKS and I took points off for that. It matches me well, but it's really limited for others so minus points. I'd definitely repurchase though. Another thing, it has a strong chemical scent which can be annoying but it does go away.

Lipstick -Wet 'n' Wild -Mega last lipstick in cherry picking (965)


Very beautiful intense red-pink!!

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