wet n wild

Wet'n'Wild is a cosmetics company founded in 1979 in Brooklyn, NY. It began by selling lipsticks and nail polishes for 99 cents, (a price that remains the same today). It relocated to Los Angeles in 2003 and is currently the #1 value brand in the United States. A mostly vegan, cruelty-free beauty company, it has over 90% brand recognition in the U.S. It is owned by Markwins International.

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1,245 products

27,438 reviews

75% would repurchase

Recent wet n wild Reviews

Polishes -wet n wild -Megalast in Undercover

on 9/18/2018 8:42:00 PM


I usually try to steer away from buying cheapo nail polish and stick with my Essie's & OPI's but I couldn't help but snatch thus color because it's very pretty and neutral. This formula dries pretty fast (~5 min between coats in order for no streaking). The brush kind of bugs me because it's not smoothly tapered. Other than that it's opaque in 2 thin coats.

1 of 1 people found this helpful.

Brows -wet n wild -Ultimate Brow Retractable Brow Pencil


I've repurchased 3 times. Opaque color, not too waxy texture, ease of use, surprisingly simple but useful packaging with a spooly brush in the other end. Doesn't really fade during the day... Great affordable price...
Just, amazing product.

3 of 3 people found this helpful.

Foundations -wet n wild -Photo Focus Foundation

on 9/18/2018 12:03:00 PM


Bought this on a whim to test out - I picked up shade 366C Buff Bisque, I'm normally NC20-25-ish during the summer/spray tan months. In a nutshell, this looks GREAT in photos, smells horrible, packaging is a little bulky, and the spatula probably has a lot of bacteria lingering on it. It's cheap (like $5 or so at ULTA?) This isn't as long lasting as my go to matte formulas, but for flawless foundation in photographs I'm willing to keep it around. I'd repurchase!

2 of 2 people found this helpful.

Powder -wet n wild -Mattifying Powder

on 9/17/2018 7:10:00 AM


I bought this, in a pinch, to replace a broken NYX Professional Makeup HD Finishing Powder (Translucent). The packaging of this powder looks similar. However, it doesn't mattify my shine-prone tzone as well and that product's mattifying skills were only average, TBH.

The NYX powder had a very fine ("poreless"), as did some of the Sonia Kushuk powders I've tried. This is ok, but doesn't seem as finely milled.
Wet n Wild actually has a few very good products considering it's a budget brand, this one is just... meh. The only positive I can think of is that it does not look cakey easily or quickly.

(Note: I've been using this for about 3 weeks and have had many breakouts, but I'm still not totally certain if this powder is to blame. I changed up some other things in my routine so whether or not this breaks me out is TBD).

2 of 2 people found this helpful.

Foundations -wet n wild -Mega Cushion Foundation SPF15

on 9/16/2018 2:22:00 PM


I find that, for mature skin, this foundation is really nice! It's one of my current favorites because it provides a nice, soft, healthy (luminous) look without looking oily. It's just a lovely sheen and is buildable. Not cakey at all. The cushion packaging isn't my favorite, tho, because I don't think you really get much actual foundation, and it can dry out some. In spite of this, I've repurchased this product because it really offers a nice, healthy skin-like appearance but still offers decent coverage. They've got a winner here!

Side note - I find that applying this with a barely damp Real Techniques sponge works beautifully.

7 of 7 people found this helpful.

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