Wet 'n' Wild

Wet'n'Wild is a cosmetics company founded in 1979 in Brooklyn, NY. It began by selling lipsticks and nail polishes for 99 cents, (a price that remains the same today). It relocated to Los Angeles in 2003 and is currently the #1 value brand in the United States. A mostly vegan, cruelty-free beauty company, it has over 90% brand recognition in the U.S. It is owned by Markwins International.

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1,225 products

27,027 reviews

76% would repurchase

Recent Wet 'n' Wild Reviews

Foundations -Wet 'n' Wild -Photo Focus Foundation


Picked this up at the grocery store. It is quite simple to pick your shade...they are separated by warm, cool, and neutral, and darkness level. I picked medium warm, the shade is called Golden Beige, and it is by far the best shade match for me that I've ever found. I have tried many mid range foundations, all the popular ones. In MAC products I use NC30, but I find it to be a hair dark, while NC25 is too light.

I don't like the spatula packaging and it smells bad, but it's not the only foundation that has these qualities, and for the price I can overlook these.

The advertising doesn't mention what the finish is or what skin type it's ideal for. I have normal-combo skin and prefer a matte finish as they tend to be longer lasting. This foundation is very matte and would not work for dry skin, it made my skin feel dry even in my oily areas. But it lasts long, I tend to rest my face in my hand throughout the day and it still looked intact by 5pm (I applied it at 7am). I find the finish very unnatural looking, especially the closer up you get.

2 of 2 people found this helpful.

Eye Primer -Wet 'n' Wild -PhotoFocus Eyeshadow Primer

on 1/18/2018 12:29:00 PM


This works a treat and costs almost nothing! My eyeshadow went on smoothly and lasted all day. Highly recommended to all.

2 of 2 people found this helpful.

Pressed Powders -Wet 'n' Wild -Photo Focus Pressed Powder

on 1/17/2018 9:39:00 PM


I was honestly shocked at how good this powder is. I kind of bit the bullet getting it because I generally avoid powder-based makeup made in China (lead, asbestos, etc) but Wet N Wild is a pretty established name with a good track record despite their rock-bottom prices. This blends so beautifully and imparts a radiance-without-oily-shine that is far beyond its price point. I have even used it in place of mineral makeup on days I don't feel like I need foundation! it sets concealer well too. The packaging is pretty standard budget fare and chintzy, but the lid has at least stayed attached. I will likely purchase again and am considering even using in my pro kit, since it photographs so beautifully, as long as my clients don't mind the less-than-luxury brand. Hey, it works! which is more than I can say for some powders 5x the price!

2 of 2 people found this helpful.

Lipstick -Wet 'n' Wild -Megalast lipstick 908 Sugar Plum Fairy

on 1/17/2018 12:53:00 PM


Sugar Plum Fairy may be too purple for some, but I really like it on NW15 me.
On me, Sugar Plum Fairy is sort of magenta berry, with approximately equal parts pink and purple.
Applied generously, then blotted, it comes out as a pretty long-lasting smooth stain.
I find Sugar Plum Fairy to be surprisingly high quality, for very little money.
And it's cruelty-free; otherwise I wouldn't buy it.
As others have mentioned, packaging is low-end, but I can deal.
I hope this is NEVER discontinued!

2 of 2 people found this helpful.

Bronzers -Wet 'n' Wild -Color Icon Bronzer - Bikini Contest

on 1/17/2018 6:06:00 AM


Hit pan on my first buy, dropped it and continued using the crumbled few grains left before I could repurchase lol.

I love this product- you get a lot of product for the price, it's long wearing, not streaky and blends well, and really provides my NC 20 skin a lovely glow.

Have re-purchased it again. Felt that Ticket to Brazil was too light on me.

2 of 2 people found this helpful.

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