Wet 'n' Wild

Wet'n'Wild is a cosmetics company founded in 1979 in Brooklyn, NY. It began by selling lipsticks and nail polishes for 99 cents, (a price that remains the same today). It relocated to Los Angeles in 2003 and is currently the #1 value brand in the United States. A mostly vegan, cruelty-free beauty company, it has over 90% brand recognition in the U.S. It is owned by Markwins International.

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1,214 products

26,867 reviews

76% would repurchase

Recent Wet 'n' Wild Reviews

Foundations -Wet 'n' Wild -Photo Focus Foundation

on 11/18/2017 9:20:00 PM


This is not for dry skin - I will tell you right off the bat. If you have dry skin, you will need to put on a good moisturizer underneath for it to glide on more easily. The coverage is buildable light-medium and the finish is matte. I dont have to set it with a finishing powder as it is already matte on its own but you could if you want to. It stays on very long and the shade selection is great. Price point is also very low. I would enjoy it more if only it wasnt too cakey on me.

Lipstick -Wet 'n' Wild -Megalast lipstick 908 Sugar Plum Fairy

on 11/18/2017 3:10:00 AM


Love the price point but really hate the packaging! Lipstick gets smeared all over the inner part of the cap. I also find that Sugar Plum Fairy looks great for the first three hours or so but over time my lips do start to dry out, and the colour starts getting patchy. It does stain my lips too.

Blush -Wet 'n' Wild -MegaGlo Makeup Stick - Blush

on 11/17/2017 9:12:00 PM


This is for peach bum. It's so glowy without being glittery. That's a huge win! I have dry patches on my cheeks that never seem to go away, certain foundations stick to it and cream blush makes it even worse or looks patchy. Unfortunately. So I can only wear it on days when my foundation is smooth and flawless. And I usually prefer to wear this on days I don't wear makeup, just to brighten up my face. I love it. I wish I could wear this every day for that youthful glow. I like to apply it with a small stipple brush

1 of 1 people found this helpful.

Lipstick -Wet 'n' Wild -MegaLast Liquid Catsuit Matte Lipstick

on 11/16/2017 10:42:00 PM


I bought mine at Walmart and got the shade "Pink Really Hard" and it's a baby pink that dries down a bright pink. It is very easy to apply with the dented applicator. It goes on really creamy and it dries down to a matte finish. I wore this for the whole day and it lasted pretty well. You could tell that some of the product had worn off but it wasn't horrible to the point where there was no trace of color. I really like the color range, since it goes from really light colors to super dark colors. The packaging is cute, but I don't like how the applicator unscrews really easily. It could open by itself and possibly make a mess in your purse. But overall, this is the best liquid lipstick at the drugstore!

3 of 3 people found this helpful.

Makeup Brushes -Wet 'n' Wild -Luxe Brush Collection

on 11/16/2017 9:59:00 PM


I've been using these brushes every day for five days now, so I have some thoughts. Wet n Wild can be somewhat inconsistent with their products though, especially their LE products, so take these opinions with a grain of salt.
For the brush collection as a whole, they're okay but definitely a disappointment in some ways. They're not remotely as soft as their pink and white vegan brushes. They're not even as soft as the unicorn highlighting brush they released a few months ago. They're somewhat rough to the touch and can feel a bit scratchy on the face, although some more so than others. So that was a major let down for me. Other than that, they're stunning to look at and feel really well made. They're silver with a lavender reflect and the handles are good quality. The ferrules are sturdily attached, unlike their pink and white brushes which can feel a bit flimsy. They also have more of a weight to them than their permanent line and don't have that paint on them that can peel off and make the brushes look ugly after a while.

Now for the individual breakdown:

Dome Pencil Eye Brush: This brush blends out makeup really well on my lower lash line. It’s a bit larger than your average pencil brush, but I don’t really mind. It's dense so it picks up a good amount of product. I have softer pencil brushes though, for sure. But if I press lightly it's not to rough and it gets the job done. I see myself continuing to reach for it.

Tapered Blending Brush: I like this brush. It’s very scratchy, one of the scratchier ones in the collection, but I’m not as picky with my eye brushes as I am about my face brushes. The size is good for getting a color diffused allllll across your crease. A useful brush to have, but nothing too special.

Flat Contour Brush: One of the softer brushes in the collection. I really like this one, and I'm somewhat picky with my contour brushes. It gives me a sharp but diffused contour because it's thin but still blends out the product well. Love love love.

Precision Foundation Brush: This is the only brush I strongly dislike so far. It’s angled and has a dip in the center, so I was very intrigued by the shape and it’s the one I was most excited for. It’s SO scratchy. It’s not even that dense so I don’t get why it feels so hard and pinchy on my face. I stipple when I apply foundation and concealer, so it was extra noticeable. Even when buffing it wasn’t soft, though. It gave me a pretty good finish, but it absorbs so much product that it wasn’t even worth it. I had to apply twice as much product as I normally due because so much of it got soaked into the hairs. It’s a no from me, dawg.

Large Powder Brush: I love love love the shape of this brush. I just wish it was softer. I know I keep mentioning this but I despise rough powder brushes. The shape is unique for my collection though and if I ignore the feeling of it, it works really well. I've used it for bronzer and face powder and I love the look it's given me. It gives me a soft application but doesn't sheer out the product too much, which is a problem I sometimes have with powder brushes.

Precision Setting Brush: Besides the foundation brush, this one is the scratchiest. I'm a broken record at this point, but, like most of the others, it works fine otherwise. It worked fine for precise powder application, the shape makes it amazing for that. I will say, it wasn't the easiest to work with to blend out my contour. It took a bit of effort, but it got the job done.

Blush Brush: This is pretty dense and on the larger side for a blush brush, but I really like it. It doesn’t apply too much product at once and gives a very natural finish, which is what I want from my blush brushes. It works well for bronzer and I’d imagine face powders, since it is on the larger side. It’s rough on the face but not unusable.

Tapered Highlighting Brush: I LOVE this brush! I think it's my favorite one in the line. It's really tiny but very fluffy and it makes my highlights look beautiful. Even some that are a bit more on the chunky side just blend perfectly into my skin when I use this brush. I'm really happy with it, it's quickly become one of my favorite highlighting brushes, like top three, for sure. It also worked well to set my under eye area.

Fluffy Blending Brush: This brush is fine, nothing special, like the other eye brush, but works. One of the softer brushes in the collection and it blends out my eyeshadow really well.

Precision Flat Face Brush: I like this brush. Scratchy like most of the others, but not as bad as the worst ones. It blended out my face concealer well. And honestly not the roughest I've used for under my eyes, just maybe requires a lighter touch. It also applied cream concealer amazingly well, so I'm happy with this one.

Final thoughts:
It’s an OK set. These brushes are going to be a part of their permanent line next year, and I have a hunch they will make their permanent line a bit better quality. WnW tends to skimp out for their LE products.
I didn’t buy this set (it was a gift), but I don’t think I’d regret getting it with the 50% off deal. That works out to about $1.5 per brush, so it’s not too bad at all for the quality. I don’t think you can find better for that price (except for WnW’s $0.99 brushes…). I don’t think I’d pay the full $30 for the whole set, though. I’m a cheap broke college student though, with plenty of good brushes already, so maybe that’s just meee.

6 of 6 people found this helpful.

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