wet n wild

Wet'n'Wild is a cosmetics company founded in 1979 in Brooklyn, NY. It began by selling lipsticks and nail polishes for 99 cents, (a price that remains the same today). It relocated to Los Angeles in 2003 and is currently the #1 value brand in the United States. A mostly vegan, cruelty-free beauty company, it has over 90% brand recognition in the U.S. It is owned by Markwins International.

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1,245 products

27,443 reviews

75% would repurchase

Recent wet n wild Reviews

Eyeliner -wet n wild -Megalast Retractable Eyeliner

on 9/23/2018 8:45:00 AM


Ok basic liner. Nice thin line but long lasting (megalst) doubt it. I was easily able to smudge it into almost nothing after a 1minute setting time. unfortunately. Not for oily lids or like most of us you use an eye cream at night. Set with powder or try a primer but you will probably be checking your work every few hours. Not sure what what I was expecting for under 3 dollars but needed something cheap for travel/much on the go and I am constantly misplacing m/u items lately.Update got this to last a little over 5.5 hours with eye primer and set with Milani set and prime setting powder.

Eye Primer -wet n wild -PhotoFocus Eyeshadow Primer

on 9/21/2018 1:14:00 PM


I used to use the Wet n Wild Fergie Take on the Day primer. It was too dry and hard to blend. The shadow cakes on it but there were times I applied it right and the shadows last the whole day. I have oily monolids that eyeshadow is impossible to stay on. So I bought this one and I am very satisfied. Dries matte and applying eyeshadows is now an easy task. I’d say I can’t do eye makeup without this. I will try the Milani eye primer soon.

Foundations -wet n wild -Photo Focus Foundation

on 9/21/2018 11:34:00 AM


I absolutely love this foundation. Foundation in my opinion is the most personal preference product, so obviously this might not work as well as it does for me for everyone, but for my normal to oily combination skin (normal cheeks and super oily tzone) this is my favorite foundation I own, and I own some very expensive ones. I don't have dry skin but I don't know why anyone with dry skin would buy a foundation that is described as matte and then have sad face when it clings to dry patches (for dry girls I've heard great things about their cushion foundation as a dewier option, but I've never tried it because I already know it wont work for my skin type). I've always bought high end foundations, but I've seen so many youtubers raving about this one that I was curious. I was at Walgreens and there was a sale on wet n wild to where the already ridiculously cheap photo focus foundation was reduced to 3.99 (seriously), so I grabbed two shades on a whim thinking what the heck. Can I just say that I was SHOOK. I think this finish is perfect for skin like mine because not as flat and lifeless as full on matte foundations, but not too dewy to where my face is an oilslick by noon, but the finish is stunning. It's very buildable, and even when you build it up to fuller coverage it still looks very very skin like. It lasts well, not anything crazy (I for one don't particularly care if a foundation lasts 18 hours because I'm never going to wear it that long), but with setting spray it'll look nice for a good 10-12 hours with minor touch up translucent powder in the afternoon for oil control. For all of the people complaining about the smell, it doesn't bother me at all but it is noticable straight out of the bottle, but I think it's important to mention the reason you smell that is because they don't put any perfumes in the product, which is great for people with sensitive skin I would think. I would rather smell the foundation than smell a bunch of perfumes. I have the shades nude ivory and nude beige (my skintone is neutral leaning slightly warm), and they're perfect for me because nude beige is me with a tan and nude ivory is me without one, so I can easily mix them together in different ratios as i fade from 1 to the other. The shade range is decent for a drug store foundation in my opinion, theres a warm neutral and cool shade for fair to deep skin tones. I also love that they write the undertone right on the bottle to take the guess work out of trying to shade match at the drugstore. With the price point it's easy to grab more than one and customize. I would prefer a pump as well, but the spatula is better than just an open bottle, I just usually dab some of each shade on the back of my hand and mix together and apply from there. It applies beautifully with both a beauty blender and a blurring foundation brush (I use the beauty blender for fuller coverage and the kabuki when I want something lighter). If you have combo skin and want oil control without the full matte flat face look, TRY THIS PRODUCT YOU WILL NOT REGRET IT.

2 of 2 people found this helpful.

Lipstick -wet n wild -MegaLast Metallic Liquid Catsuit Liquid Lipstick

on 9/20/2018 1:23:00 PM


I bought two shades of this in their old limited edition 'Holo-goth' collection. Terrible name but great product. The first shade was 'Wicked Pink,' a metallic frosted pink. It's way light but it adds a great shimmery effect to the lips. The second shade I bought was 'Gunmetal heart' a purple-tinted metallic silver. It's pretty and surprisingly wearable!

1 of 1 people found this helpful.

Mascara -wet n wild -megaslim SKINNY MASCARA


I bought this mascara just a few days ago and I already like this product! Two thumbs up for now.

Here goes the pros and cons list.
- It's a dry formula and I don't see any smudges even after taking a nap.
- I don't see any mascara flaking.
- Because it's a skinny wand, I can wiggle comfortably from the roots of my eyelashes and it lifts them up, making lashes looking beautifully feathery!
- Very good product for the price!

- I have to keep dipping my mascara wand back into the tube to get more product out and therefore it does take a little more time to apply than when using other regular mascaras.
- Need to be careful not to poke my eyes with the wand!
- Strong chemical smell in the beginning, but it dissipates.

Hope this review helps!

1 of 1 people found this helpful.

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