wet n wild

Wet'n'Wild is a cosmetics company founded in 1979 in Brooklyn, NY. It began by selling lipsticks and nail polishes for 99 cents, (a price that remains the same today). It relocated to Los Angeles in 2003 and is currently the #1 value brand in the United States. A mostly vegan, cruelty-free beauty company, it has over 90% brand recognition in the U.S. It is owned by Markwins International.

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1,236 products

27,220 reviews

75% would repurchase

Recent wet n wild Reviews

Lip Liners -wet n wild -#666 liner

on 4/23/2018 2:19:00 PM


I have used this lip liner for years. It is a brownish mauve color and it goes with pinks and browns. I wish it wasnt a lip liner i have to sharpen but i guess thats my only complaint. I use it with lip balm, lip gloss, and lip stains. LOVE IT

3 of 3 people found this helpful.

Highlighters -wet n wild -MegaGlo Hello Halo Liquid Highlighter

on 4/22/2018 11:14:00 PM


The pigment on the product is good. And it can be worn under or over foundation. It applies well either way. You can’t go wrong here, since the price roughly $6 CAD. I also love the packaging. Although it’s quite simple packaging on the outside, it has a build in sponge applicator on the lid which makes it easy for detailed application. I bought the shade halo, goodbye and I’m definitely going to buy more of this range!

2 of 3 people found this helpful.

Mascara -wet n wild -Mega Length Mascara

on 4/22/2018 8:10:00 AM


I am not a big mascara person, never have been. I don't particularly like the feel of it on and have always had nice lashes so I never felt that I needed it.

However, over the past year I have been trying to find one good mascara because I have been wearing it again lately, top lashes only, just adds a little something I guess.

This stuff isn't bad, is the best out there? Probably not but I like it better than most I have tried, and it's because of the small brush. Most mascaras have the standard larger brush which equals too much product for me and gets clumpy in a hurry. I guess I prefer to just put a little bit on and add more if necessary. This stuff does not dry really quickly which may be good for that reason alone, if I was looking for a product to just add one coat, dries and that's it, then this would not work.

I like the small brush, but one has to be careful with it as well. A couple of times now I have gone to put it back in the wand and caught it against the tube and it bent. So that isn't great, but I just need to be more careful with it I guess.

This doesn't get great reviews but for me it's all I need really, I like it enough that I will go get another one, since now my brush is bent. :( For me it does the job. And I actually like it better than the Essence, Jordana and LA Girl ones that I have tried. But I am not one that goes for massive vavoomy lashes, I am looking to just enhance them a tad. So it really depends on what you are looking for a mascara to do for you, if that makes sense.

I think this is around $5, which is okay I guess. I am not a big mascara hound though, if I can find one or two decent ones that do the job that is good enough for me. I am not going to collect a bunch of mascaras because the shelf life is simply too short.

I give this 4 stars, but will purchase again for sure. I also just picked up WNW Mega Skinny mascara so I will test that one out as well.

3 of 3 people found this helpful.

Foundations -wet n wild -Photo Focus Foundation

on 4/21/2018 11:38:00 PM


I wanted to like this foundation so much. YouTube made it seem amazing. It doesn't work for me at all. I could look past the smell if it looked good. I have acne prone combination skin. This was so streaky and kept smudging and moving. Nothing has worked to make it not look like a pasty, cakey mess. Primer, moisturizer, setting powder, setting spray, tried with and without. It made my pores look huge and I don't usually have that problem, and made any blemish look even more visible.

Blush -wet n wild -ColorIcon Blush - Pearlescent Pink

on 4/21/2018 8:28:00 PM


I think I’m the only one who doesn’t have good experience with this blush! Bought it after reading so many good reviews here. It’s too....chunky. The powder is not finely milled, so it doesn’t really give me the subtle finish that I want. I brought it with me to travel overseas and when I took it out from my luggage - it breaks! The only good thing with this is the colour. But considering how low the quality is, I won’t repurchase.

2 of 2 people found this helpful.

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