Wet 'n' Wild

Wet'n'Wild is a cosmetics company founded in 1979 in Brooklyn, NY. It began by selling lipsticks and nail polishes for 99 cents, (a price that remains the same today). It relocated to Los Angeles in 2003 and is currently the #1 value brand in the United States. A mostly vegan, cruelty-free beauty company, it has over 90% brand recognition in the U.S. It is owned by Markwins International.

image 0image 1image 2image 3image 4image 5image 6image 7image 8image 9image 10image 11image 12image 13image 14


1,214 products

26,870 reviews

76% would repurchase

Recent Wet 'n' Wild Reviews

Eyeliner -Wet 'n' Wild -ProLine Felt Tip Eyeliner

on 11/19/2017 6:43:00 PM


Holy cow this liner is amazing! I have it in black and brown. Application is easy and smooth. Great for newbies to liner. I love that the tip is thin, as it can be applied thinly or built up to be thicker of you like. It dries down quickly which is great. No smudging! The black is sooo black, and the brown is beautiful. And the $3 price tag pretty much wraps it up for me. Finally. A great liner that isn't $18 bucks or more. Holy frail for sure. My new fave.

Lipstick -Wet 'n' Wild -Mega Last Matte 900B Pink Suga

on 11/19/2017 6:12:00 PM


This product is drying and looks like I just put concealer on my lips.

1 of 1 people found this helpful.

Foundations -Wet 'n' Wild -Photo Focus Foundation

on 11/19/2017 3:50:00 PM


I do have to say I'm so sad this didn't work out on me!! My roommate bought it and said she loved it(although she has beautiful porcelain skin) and I can't pass up a good wet n wild product so I gave it a try. The shade matched up pretty well and covered my imperfections and problem skin well enough for me to be satisfied. I really enjoyed the wear honestly. The smell of this threw me off for sure, very prominent weird smell for a foundation with no spf. This stuff broke my skin out so bad unfortunately so I can't use it again. For someone with healthy balanced skin or a first time foundation for someone just getting into make up, this might be awesome for you though!

1 of 1 people found this helpful.

Lipstick -Wet 'n' Wild -Megalast lipstick 908 Sugar Plum Fairy

on 11/18/2017 3:10:00 AM


Love the price point but really hate the packaging! Lipstick gets smeared all over the inner part of the cap. I also find that Sugar Plum Fairy looks great for the first three hours or so but over time my lips do start to dry out, and the colour starts getting patchy. It does stain my lips too.

1 of 1 people found this helpful.

Blush -Wet 'n' Wild -MegaGlo Makeup Stick - Blush

on 11/17/2017 9:12:00 PM


This is for peach bum. It's so glowy without being glittery. That's a huge win! I have dry patches on my cheeks that never seem to go away, certain foundations stick to it and cream blush makes it even worse or looks patchy. Unfortunately. So I can only wear it on days when my foundation is smooth and flawless. And I usually prefer to wear this on days I don't wear makeup, just to brighten up my face. I love it. I wish I could wear this every day for that youthful glow. I like to apply it with a small stipple brush

2 of 2 people found this helpful.

Back to Top