wet n wild

Wet'n'Wild is a cosmetics company founded in 1979 in Brooklyn, NY. It began by selling lipsticks and nail polishes for 99 cents, (a price that remains the same today). It relocated to Los Angeles in 2003 and is currently the #1 value brand in the United States. A mostly vegan, cruelty-free beauty company, it has over 90% brand recognition in the U.S. It is owned by Markwins International.

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1,247 products

27,501 reviews

75% would repurchase

Recent wet n wild Reviews

Foundations -wet n wild -Photo Focus Foundation

on 12/11/2018 3:42:00 PM


I'm actually super impressed with this foundation. For $8 CAD, it's the most affordable foundation at the drugstore, and might actually be my new fav! I love the Wet n Wild powder highlighters so much, I thought I'd try out some of their other products. So glad I did!

The foundation does have a bit of a paint-like smell, only really noticeable if you're wafting the bottle under your nose lol. I love that it has different undertone options, and that the undertone is stated right on the bottle. I got the Rose Ivory one, with a cool undertone, and it is PERFECT. I was using the Nyx Can't Stop Won't Stop, but I find it's a little drying for the winter months, and I ended up buying the wrong undertone because it doesn't say on the bottle :( The shade is perfect and this is the FIRST TIME I've ever had a truly matching undertone in my foundation. So happy!

The Photo Focus foundation from Wet n Wild has a great consistency, not too thick so it's easy to blend around your face with just a little! The paddle is weird and probably not the most hygienic, but it doesn't really bother me. It's easy enough to transfer from the paddle to a sponge instead of directly on your face.

The foundation applies nicely, sets nicely, and still looks great at the end of my work day. It seems to play well with my fav skincare products, primers, and makeup products. No complaints from me!

2 of 2 people found this helpful.

Blush -wet n wild -Color Icon Blush - Mellow Wine

on 12/11/2018 10:21:00 AM


Best blushes from the drugstore at unbeatable prices. Very pigmented and beautiful colors.

1 of 1 people found this helpful.

Highlighters -wet n wild -MegaGlo Highlighting Powder

on 12/10/2018 10:33:00 PM


Love Bloom time!!!! One of the best drugstore highlighters I’ve owned

1 of 1 people found this helpful.

Foundations -wet n wild -Mega Cushion Foundation SPF15

on 12/10/2018 9:43:00 PM


Great foundation overall not too drying or too oily. It stays on all day. One of their shades match my skin perfectly. Better than any high end foundation as this is fuss free and not messy

Eyeliner -wet n wild -MegaLiner Liquid Eyeliner

on 12/10/2018 6:00:00 PM


I like the shape of the brush and its flexibility but the products itself doesnt last on me more than 3 hours which is a shame and if it rains or my eyes are watery DEAR GOD HELP ME

1 of 1 people found this helpful.

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