Urban Decay

Urban Decay, an American cosmetics brand headquartered in Newport Beach, California, is a subsidiary of French cosmetics company L'Oréal. Products include lip, eye, and nail colors, as well as other face and body products.Its target market is young consumers. Its products are sold at large department stores in the United States such as Macy's, Sephora, Ulta, Nordstrom, and from the official website as well as in several other countries such as Mexico and Germany. (wikipedia.com)

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1,007 products

39,261 reviews

72% would repurchase

Not tested on animals
Urban Decay is a Cruelty-Free Subsidiary.

Recent Urban Decay Reviews

Eye Shadow -Urban Decay -Born To Run Eye Shadow Palette

on 7/18/2018 6:52:00 PM


The Born To Run eyeshadow palette contains the following shades; BREAKAWAY (warm ivory shimmer), STRANDED (pale rose gold with tonal micro-shimmer), BLAZE (light metallic peach with pink shift), WEEKENDER (light neutral beige matte), STILL SHOT (bright peach), RIFF (brown-nude matte with floating micro-sparkle), GOOD AS GONE (deep brown with iridescent micro-shimmer), HELL RIDE (deep fuchsia matte), BAJA (burnt orange matte), ACCELERATE (reddish copper metallic), GUILT TRIP (smoky purple shimmer), IGNITE (rose gold metallic), SMOG (deep coppery bronze shimmer), WANDERLUST (forest green with gold micro-shimmer), WILDHEART (bright fuchsia), PUNK (red-brown matte), DOUBLE LIFE (metallic rust), JET (black with deep shimmering purple shift), DRIFT (charcoal satin with tonal micro-sparkle), RADIO (deep emerald satin) and BIG SKY (frosted green shimmer with iridescent micro-sparkle).

Born To Run is designed as a one-and-done palette, that is theoretically perfect for taking with you whilst traveling. It does what it's designed for well; there are highlight shades, sparkly lid shades and a variety of crease and transition shade for most occasions. There are neutral shades, warm shades & cool shades, conservative shades, fun weekend/free time pop-of-colour shades, smoky date night/special occasion shades and bold party-time impactful tones [I don't know why I broke the shades into groups, I wear whatever I'm feeling at the time].

Ever since buying my first shadows as a 14 year old when the brand first launched in the UK, all the way up to now as a 34 year old, I can say that I have yet to find a a eyeshadow formula that can outperform the ones that Urban Decay make; buttery smooth to apply and to blend. All of the shadows are non-fading and I haven't experienced any creasing - I apply them in the morning [no primer] and they'll still look good in the evening, when I remove it. The metallic shades have a bit more fallout in comparison to the other shadows which have very little, which isn't a big deal for me but I still thought I'd mention it. Fallout in shadows doesn't really bother me as I do my eyes before my base - all pigmented & softer shadows have fallout, so I do think that all good-quality shadows should kick-up a bit.

I can't fault the product quality or thought that went into putting this palette together. However, on the 'personal preference' side of things, I would have liked there to have been more cooler tones in the palette and some of them should have been mattes - Urban Decay make shimmers that wear well in the crease, but still... It just seems like a bit of a waste to have gorgeous cool satin & shimmer shades, but not balancing them out with co-ordinating mattes.

2 of 2 people found this helpful.

Eyeliner -Urban Decay -24/7 Waterline Eye Pencil

on 7/18/2018 3:06:00 PM

Nope. Does not last anywhere 24/7. It has a tendency to get on my contacts and I prefer Eatee Lauder double wear pencil for the water line way above this.

Would not repurchase.

Eyeliner -Urban Decay -24/7 Glide-On Eye Pencil in Woodstock

on 7/18/2018 11:08:00 AM

I am in love with the Woodstock eyeliner pencil. It absolutely glides on without smudging or without me having to pull on my eyelid to get it on and is absolutely the most gorgeous color EVER! Since receiving and wearing it I get told daily how my blue eyes "pop" with that color liner - will buy more to stock up so I won't run out. LOVE LOVE LOVE IT! I ordered other colors as well but have not yet tried those - Woodstock is my favorite color so naturally I was drawn to it like a magnet and it was the first one I couldn't wait to pull out of the box when my order arrived and use. I'm sure the others are awesome as well. Over-the-top best eyeliner I have ever used.

2 of 2 people found this helpful.

Palettes -Urban Decay -Naked Ultimate Basics


I prefer more natural-looking makeup without shimmer, glitter and suck, so this palette is simply ideal for me. I have neutral skintone, maybe leaning slightly more to cool tones, and, to my surprise, every single shade looks good on me. I really like how buttery and matte these eyeshadows are, with one satin-finish lighter color.
The colors are not chalky at all, very easy to blend, stay put all day (I do always use a primer, for the record). Really easy to do makeup.
The packaging is nice and sturdy, easy to open- don't need to worry about breaking nails, and has a nice useable mirror.
Very happy with my purchase. Highly recommend this set to all those who love no-makeup makeup, and are tired of shimmery eyeshadows.

1 of 1 people found this helpful.

Palettes -Urban Decay -NAKED


Back in the days this was the first palette I ever purchased for myself and I still have this. Firstly the colors are stunning and these are strong pigments which is exactly what I was looking for. However most of the colors are very shimmery and not subtle enough for day use (I can only see me pulling off the 2 mattes in the palette if applying before a day at the office). One of the downsides is the fallout can be pretty bad with these. Not only would I end up with powder on my face, but on my top too - which would be great IF I was trying to get the dress to match my face! On the plus side though: no creasing at all, even if not using a primer beforehand. The colors are very pigmented and a little goes a long way and I do find the brush and mirror which are both part of the palette really handy when travelling and don't have enough room to carry separate ones. Have read about some others' experiences of it opening but luckily never once happened to me so far.

Selena x

~ My HG list ~

(I've sampled 100s of skin, hair and m/u products over the last decade and a half, as I'm constantly trying out new stuff all the time - usually sample/trial sizes from e-bay, also plenty courtesy of a friend who works at Sephora. Thought it might be useful to share my top 10 must-have products, subject to change if and when I come across something more effective)

1. Hair Loss Treatment: ‘Divine Herbal’ - Hair Oil
2. Lip Balm: Jack Black - Intense Therapy
3. Pigmentation/Anti-Ageing: ‘Divine Herbal’ - Facial Treatment Serum
4. Cleanser: 'Aveda' - Purifying Gel Cleanser
5. Concealer: ‘Mac’ - Studio Finish Concealer
6. Lash Growth Serum: ‘Divine Herbal’ - Divinelash
7. Foundation/SPF: ‘Juice Beauty’ - Stem Cellular Repair (warm glow)
8. Face Scrub: ‘Sisley' - Botanical Gentle Buffing Cream
9. Moisturizer: ‘Antipodes' - Rejoice Light Day Cream
10. Hand Cream: 'Origins' - Make A Difference Rejuvenating Hand Treatment

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