Urban Decay

Urban Decay, an American cosmetics brand headquartered in Newport Beach, California, is a subsidiary of French cosmetics company L'Oréal. Products include lip, eye, and nail colors, as well as other face and body products.Its target market is young consumers. Its products are sold at large department stores in the United States such as Macy's, Sephora, Ulta, Nordstrom, and from the official website as well as in several other countries such as Mexico and Germany. (wikipedia.com)

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1,004 products

39,224 reviews

72% would repurchase

Not tested on animals
Urban Decay is a Cruelty-Free Subsidiary.

Recent Urban Decay Reviews

Lip Liners -Urban Decay -24/7 glide-on lip pencil

on 6/21/2018 1:55:00 AM


I LOVE lip liners. I’ve always worn them, even before the resurgence of their popularity. My lips are quite pigmented, but they have an area still part of the lip shape but without pigmentation, so they are literally begging to be “over lined“ - which ends up being about 0.5 to 1 mm outside pigmented region of my lips, but never ends up looking like overlining because of what I was trying to describe - hope that made sense. I also like lip liners because they help avoid migration of color and help lipsticks last longer or can be useful in changing lipstick colors to cooler or warmer or darker etc.

Long story short, I have tried lip liners from all kinds of brands and price points, and I love the urban decay ones especially for the color selection. The twist up tape and the sharpening type are not comparable so I will try to compare these two other pencil type liners. For relatively neutral colors, Charlotte Tilbury tends to be my favorite, and I also like the Mark Jacobs twist up ones in MLBB shades. UD also has some lovely pinks and nudes - Like rush, which has a little bit of shimmer and I love it - but what I have from urban decay in my stash are mostly bright or dark colors: streak, wonderland, 714, bittersweet, venom, and blackmail. (That last one is my favorite almost black berry liner, and seems to look good on anybody). I have dry skin and dry lips, and these are pretty creamy and not drying, although I do keep my lips moisturized well. I can fill my lips without pulling,and the shades I have are not patchy. For precise edges, you will need to keep the liner sharpened, but that is true for all liners and I don’t find this one to be difficult to use. I don’t find it hard to control. Some may not prefer the creamy texture, but I don’t mind. Dries very quickly and lasts a long time. I’ve gotten some good deals on these when they have them in sets, although the price point isn’t unusual for the quality and the product. They have the same amount of product as Mac pro longwear, mufe, Charlotte Tilbury etc. but the pencil is a little taller I think. If you have multiple colors like I do, it is easy to find what you’re looking for because the pencil is colored entirely. I like about this product that the shades perform similarly, at least the ones that I have tried. Sometimes the formula changes but I don’t find that to be the case with these. I think the formula is generally pretty similar with other long-lasting liners like this - I’d say Mac prolongwear is least creamy and quality varies between shades, Charlotte Tilbury is in between and I think less pigmented. Texture wise in my experience MUFE is the most similar, although the Ud might initially feel more creamy. The only other one I have found that is more creamier than this or some shades of Pat McGrath, which are also awesome, but more expensive and you go through them really fast. I’m not entirely sure why, but Charlotte Tilbury I also run through faster. I don’t go through these nearly as fast, I’d say similar to Mac pro longwear and MUFE. Hope the comparisons help though of course I haven’t tried all shades from all brands, so I can only speak of the ones that I have used.
This product has been around for a while - probably a “senior“ item in makeup release years. I hope they don’t mess with it and try to reformulate or something. Ain’t broken so I hope they don’t try to fix it.

3 of 3 people found this helpful.

Lip Treatments -Urban Decay -Ultimate Ozone

on 6/18/2018 1:32:00 PM


"K, whenever I see you, you have rocking red lipstick on and we can be together ALL DAY and eating and drinking at it doesn't move. What lipstick is it and do they make a shade that is a little more muted, more my style?" Then I tell them that they don't need to buy a new lipstick, they just need UD's ozone pencil. Because this thing is a superstar. Before this, I couldn't wear reds because no matter what, they bled, feathered, and lasted for like 5 minutes. Now I'm partial to all reds because they look glorious, and this liner makes them stay PUT for HOURS through everything. And if I apply poorly, a swipe in the place where I overapplied instantly fixes it. This is probably the one product in my arsenal of cosmetics that I am forever loyal to, and my ADHD (where I constantly am searching for something new, even if I have something great) simply doesn't overcome this product. It's a winner every time.

4 of 4 people found this helpful.

Eye Primer -Urban Decay -Subversion Lash Primer


Ok primer - I don't like the brush and it's very hard to apply the product without being too clumpy. Once it's on, it does add length and volume to my lashes. I wanted to give this a try because generally I do like Urban Decay products! But prefer the Dior Diorshow Maximizer primer however, so I will be going back to that.

Loose Powders -Urban Decay -The Velvetizer Translucent Mix-In Medium

on 6/17/2018 3:52:00 PM


I’ve only just purchased this powder and so far it has impressed me. It has 2 uses, as a mix in medium to mattify your foundation or as a setting powder. I’ve so far only used it as a setting powder and it has kept me shine free all day, during some surprisingly hot UK summer weather.
The packaging is quite cute, the container covered in purple velvet! The sifter has only a few holes so I turn it upside down ( lid on of course) then open the container. It contains just the right amount of powder which I apply with a small kabuki brush on top of my foundation.I usually have a very shiny nose within a couple of hours of applying a powder , but this powder lasts all day, 12 hours at least.
A product that certainly delivers!

4 of 4 people found this helpful.

Eye Shadow -Urban Decay -Sin

on 6/16/2018 1:27:00 AM


Perfect light champagne shadow; also does double-duty as highlighter for face/lower lip! Shimmery/pearly. Metallic when buffed. (But neither frosty nor+ sparkly; no minute glitter specs). Hallelujah! Buttery-smooth, pigmented. Innovative, user-friendly packaging; fits easily in m.u. bag/purse. Practical yet spectacular~a stellar staple.

1 of 1 people found this helpful.

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