Too Faced

Too Faced Cosmetics was founded in the US in 1998, by Jerrod Blandino and Jeremy Johnson. (Blandino had worked at Estee Lauder makeup counters in the mid-90's.)That same year the company created the "world's first glitter eyeshadow." Known for its innovative style and intricately detailed products, the brand grew quickly and was eventually acquired by Estée Lauder in 2016.

image 0image 1image 2image 3image 4image 5image 6image 7image 8image 9image 10image 11image 12image 13image 14


609 products

15,502 reviews

66% would repurchase

Recent Too Faced Reviews

Palettes -Too Faced -Sweet Peach Eye Shadow Collection Palette

on 6/20/2018 4:20:00 PM


Gorgeous, highly pigmented warm colors. Beautiful on my NC35 complexion with brown eyes. Much warmer, with creamier texture than UD Naked, which has been my go-to until now. One lippie off for price and also lack of brush or carrying place for my own brush.

Eye Shadow -Too Faced -Chocolate Gold Eye Shadow Palette


I had no intention of buying this palette. I don’t own any of TF chocolate palettes because I’m not that into neutrals- so I don’t need dozens of neutral palettes. When I sawnyma promo pics I felt indifferent, thought “another neutral palette, groundbreaking”. But I got a coupon nfrom Sephora so I went to store to check out potential buys.
When I saw and swatched Chocolate Gold though- it was an instant love. N greens, umm uupniyoisilvers, purples and golds!
This palette looks 10 times better iIRL than on photos. Innn
Formula: The pigmentation of most shades is amazing. They’re very creamy, so I apply shimmers with my finger and the color payoff is great. My top 3 shades are “Chocolate Gold” (intense yellow gold, it’s great it’s one of the two big shades), “Money Bags” (forest green), “Old Money” (copper).
All shimmers look pretty applied all over the lid. I was hoping the fuchsia shade will be equally pigmented, but sadly it’s not. I’ll still reach for it though bc I love pink shadows.
The plastic packaging was a small disappointment- I was expecting metallic case like my Sweet Peach palette has, but the gold part collects fingerprints.
Overall, I’m extremely satisfied with my purchase and absolutely recommend it.

1 of 1 people found this helpful.

Eye Shadow -Too Faced -Totally Cute Palette

on 6/17/2018 3:12:00 AM


This was a total impulse buy: I found it at a drugstore in Japan for about 19 bucks, and as I rarely see Too Faced products in Japan, I grabbed it. This is something that you would maybe purchase for your high school kid, if they`re into make up. Here in Asia, it barely stands out, as everything is so cutsey, no matter what the age group it`s targeting. The colors are really bright and pigmented, perfect summer colors for a pool party or a fun day. I wouldn`t wear them on an every day basis, although the top cocoa shades could do the trick for an everyday look. I wouldn`t pay more than 19 bucks for this, but as I needed some fun, bright colors, I opted for these. They blend really well and last great with primer. That green shade is emerald gorgeous and combined with the pink and dark purple makes an awesome colorful smokey eye. The stickers, I ended up giving them to my neighbor`s kid.

3 of 4 people found this helpful.

Palettes -Too Faced -Natural Matte Neutral Eyeshadow Palette


This was an impulse purchase fueled solely by the adorable packaging, and unfortunately it didn't work out.

- adorable!
- easy to grab for those days you don't want to think about your eyeshadow and choosing shades
- soft and blendable

- every row and color combination looks identical once applied. Yes this is a neutral palette but the three rows give the impression there is some slight variance.
- very sheer color. This was actually a bit of a plus for me because it looked blended, but I like barely there looks. Also I'm pretty pale (NW15) so anyone darker than me probably won't see this show up.
- While cute, the packaging is a bit bulky because the top is rounded.

I really wanted to like and keep this palette, I would have no problem using this as an everyday work horse but ultimately I could not justify spending $50 CAD on a mediocre product with cute packaging. I ended up returning this and will look to drugstore if I feel I need something similar in the future.

2 of 3 people found this helpful.

Eye Shadow -Too Faced -Chocolate Bar

on 6/16/2018 1:42:00 AM


This is a great all you need type product; I would give it a 5 if I could replace a couple of the glittery shades with satin or matte neutrals. I am usually a MAC girl for eye shadows and for quality and shade range I still think MAC is the best, but these are great too. The shadows last without creasing and have great color payoff. The dark shades are beautiful; there are only a couple of light and mid tones, and those are lovely.

Back to Top