Too Faced

Too Faced Cosmetics was founded in the US in 1998, by Jerrod Blandino and Jeremy Johnson. (Blandino had worked at Estee Lauder makeup counters in the mid-90's.)That same year the company created the "world's first glitter eyeshadow." Known for its innovative style and intricately detailed products, the brand grew quickly and was eventually acquired by Estée Lauder in 2016.

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616 products

15,640 reviews

66% would repurchase

Recent Too Faced Reviews

Loose Powders -Too Faced -Born This Way Ethereal Loose Setting Powder

on 9/19/2018 4:24:00 PM

I have dry sensitive skin and the powder broke me out and gave me pimpels.

Concealers -Too Faced -Born This Way Super Coverage Multi-Use Sculpting Concealer

on 9/19/2018 4:20:00 PM


I have dry sensitive skin and the concealer broke me out and gave me pimples. The concealer also sets into my dry areas around my nose

Eyeliner -Too Faced -Glitter Pop! Peel-Off Eyeliner - Lucky Bitch

on 9/19/2018 10:48:00 AM

I LOVE this eyeliner. I love gold anything and will try any gold eyeliner, especially if it involves glitter. This one is by far my favorite I’ve ever used. The formula is great – it’s easy to apply and the glitter is dense and not chunky. It doesn’t bother my eyes at all (even when I get too close to the waterline or inner corner), and it doesn’t drop glitter all over my face. It really does peel off, but I usually just wash it off…when I’m taking the time to do gold glitter eyeliner, I’m usually not really picky about how I take off my makeup when I get home lol. I use this as a regular line, as an accent over black liquid liner, or – my favorite way – all over the lid. That look is mesmerizing and it gets a lot of attention. You do have to do a couple passes to get a solid line of gold glitter, but it’s not bad at all. It’s also fun to just draw all over your face with it.

Brows -Too Faced -Brow Quickie

on 9/19/2018 2:18:00 AM


overall: 7.5/10

This is a great product, but I think it's too expensive for what it is. It's a brow gel with fibres, which you can use over another product or standalone for the feathery look (which is what I prefer to do). I have the lighter shade of the two. It holds my brows in place and adds a bit of volume, but not a lot. I don't think I would repurchase it, just because I prefer pencils and this product is >$30 in Australia.

Palettes -Too Faced -Just Peachy Velvet Matte Eye Shadow Palette

on 9/18/2018 11:57:00 PM


I am a sucker for the peach scent, but these shades are unflattering for my skin and eye color. I will not purchase.

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