Too Faced

Too Faced Cosmetics was founded in the US in 1998, by Jerrod Blandino and Jeremy Johnson. (Blandino had worked at Estee Lauder makeup counters in the mid-90's.)That same year the company created the "world's first glitter eyeshadow." Known for its innovative style and intricately detailed products, the brand grew quickly and was eventually acquired by Estée Lauder in 2016.

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617 products

15,647 reviews

66% would repurchase

Recent Too Faced Reviews

Lipstick -Too Faced -Melted Matte Liquid Lipstick in Gingerbread Girl

on 9/22/2018 4:07:00 PM

Yes...Yes...YES!!!!! This is a must have in your collection if you A. Love Too Faced and if you B. Love Gingerbread anything!!!! I was lucky enough to pick up the Melted Matte liquid lipstick in Gingerbread Boy from Too Faced holiday collection in 2017 and I gravitated right to this Gingerbread Girl Melted Matte liquid lipstick they came out with for this holiday collection for 2018. Same fabulous texture and pigment, same fantastic wear and the scent is to die for. I'm still using my Gingerbread Boy Melted Matte liquid lipstick from a year ago with zero changes in fragrance or texture. I tried to find a great picture of this to post, but haven't been able to find an acceptable one. I'd describe this color as a deep reddish mauve and hope I'm doing this fantastic color justice by that description!

Overall, I'd say this is a definite must have if you're a fan of Too Face's Melted Matte liquid lipstick formula. It's deeper in pigment and
the color is fantastic. LOVE!!!!!

Palettes -Too Faced -White Chocolate Chip Palette

on 9/22/2018 1:49:00 PM


I’m hit or miss with this one. I really wish it was more pigmented (totally agree with the other reviewers). The only shade I really like is the black one, as I use it for my eyeliner.

Palettes -Too Faced -Chocolate Bar Eyeshadow Palette

on 9/22/2018 1:45:00 PM


I bought this at Ulta during their 21 Days of Beauty sale. I’ve been quite impressed with the quality of the shadows. I like how smooth and matte they are—definitely different texture from the Urban Decay palettes. I’d say this one is my favorite and I’m loving this brand!

Liquid -Too Faced -Peach Perfect Comfort Matte Foundation

on 9/22/2018 11:15:00 AM


This is one of my favorite foundations. This lasts all day on me, gives me very good coverage but not too full and thick. It feels comfortable on the skin. Comfort matte is right!!! The scent is mild and goes away in a few seconds after I apply. I use this in the shade Almond (i am nc20 in MaC).

Foundations -Too Faced -Born This Way Foundation

on 9/21/2018 2:13:00 PM


Nothing special about this at all. Doesn't last that long on the face. Not terrible but no longer than a drugstore foundation would. Nothing overly nice about the finish. It's just ok. If it was a cheap drugstore foundation I'd say fair enough but for £30 I think you could find something better. Sinks into fine lines a little too. Wouldn't repurchase but don't hate it.

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