theBalm Cosmetics

Marisa Shipman is the founder and CEO of The Balm. The makeup company is based in San Francisco, CA and launched in early 2004. They are known for their multi-tasking cosmetics and have a complete line of face and hair care formulas.The Balm products are now available in more than 100 nations around the world.

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154 products

3,847 reviews

77% would repurchase

Recent theBalm Cosmetics Reviews

Bronzers -theBalm Cosmetics -Bahama Mama Bronzer, Shadow & Contour Powder

on 10/17/2018 6:06:00 PM


I love this product.
It warms the face gently.
It suits many skin tones and types because its effects are progressive with its application...💕

Eye Primer -theBalm Cosmetics -Put A Lid On It Eyelid Primer

on 10/13/2018 5:01:00 PM


Unfortunately, my eyes didn’t tolerate it at all! Burned and watered, so I really don’t know how well it might have worked. Surprised to find that Urban Decay’s version (“Original”) did work, and without irritation.

1 of 1 people found this helpful.

Highlighters -theBalm Cosmetics -Cindy-Lou Manizer Highlighter Shadow & Shimmer


I really do not care much for Mary-Lou, but Cindy-Lou is gorgeous on me. I am quite fair, but the peachy glow this gives is perfect on my warm skin. I was probably sucked in by the redhead on the package, to be honest, but I have a thing for peachy or pinky highlights so this was right up my alley. It is not over-the-top or blindingly metallic, but it can be built up a little bit without looking cakey. I reach for this one more on the days when I want a more subtle highlight, especially if I am wearing a peach or coral blush. The packaging is cute and somewhat sturdy, but I had bad experiences with dropping and breaking TheBalm highlights in the past so I am extra careful with this one. It is not the best, most groundbreaking highlight out there, but it is pretty and I will definitely use it a lot.

Highlighters -theBalm Cosmetics -Mary-Lou Manizer Highlighter & Shadow


This is my favorite highlighter ever! It has a beautiful shine that is perfect for any occasion. It is perfectly dewy....not cakey at all. Some highlighters show imperfections when it comes to the way they make my pores look, but not this one. The packaging is adorable, and also sturdy enough ( some of my products break so easily... even expensive brands!)
It came with a mini highlighter that is great for travel. I love, love, love this one!!!

2 of 2 people found this helpful.

Palettes -theBalm Cosmetics -Nude 'tude Eyeshadow Palette

on 9/16/2018 6:24:00 PM


Got it 50% off, not worth full price by any means. Incredibly small amounts for the price.

Looking at the pallete right now and I see that the only colors I use in this are Stand-Offish, Sultry, Seductive, and Sexy. I haven't touched half of them other than to swatch.

Brush included is trash. Packing is adorable.

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