Marisa Shipman is the founder and CEO of The Balm. The makeup company is based in San Francisco, CA and launched in early 2004. They are known for their multi-tasking cosmetics and have a complete line of face and hair care formulas.The Balm products are now available in more than 100 nations around the world.

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149 products

3,732 reviews

78% would repurchase

Recent TheBalm Reviews

Highlighters -TheBalm -Mary-Lou Manizer

on 11/14/2017 1:42:00 AM


If you want a highlighter that shows with just one swipe, this is it. Highly pigmented, a lovely champagne shade, no chunky glitter. It is the only one left in my makeup stash. The only one I replace. I also like to lightly dust it on my color bone and shoulders sometimes. It is buildable to a blinding highlight if that’s what you want. I also love how it highlights without emphasizing texture and looks very smooth with a subtle natural glow. If I get a bit too much I use use a sponge and take some off. I also think that the packaging is cute.

BEWARE of the ones being sold at Walmart for around 13.00 and change. Walmart uses 3rd party sellers and they do not back the product and I have read where some say it is not the real thing, a fake. I order mine from thebalm website where I know its fresh and authentic.

2 of 2 people found this helpful.

Primer/ Corrector -TheBalm -TimeBalm Face Primer

on 11/10/2017 3:15:00 AM


Spreads out well, leaves a powdery feel to the skin after. I can see it helping the longevity of my makeup, but it doesn't work well with mineral foundations. That's okay for me, because I use liquid foundations more often.

Palettes -TheBalm -Meet Matt(e) Trimony

on 11/6/2017 11:12:00 AM


Like the meet matt(e) nude, this palette is also on the powdery side. But it isnt really that bad, the darker shades aren’t so powdery compared to the lighter shades. The shadows lean more towards warm toned shades and they are very pigmented and they blend very smoothly and nicely. They sit very nicely and beautifully on the lids and i don’t noticed any falling out. Like the nude palette, the pans in this palette are also very big but actually has a little less product than the nude palette.

1 of 1 people found this helpful.

Palettes -TheBalm -Meet Matt(e) Nude Eyeshadow Palette

on 11/5/2017 12:48:00 PM


It is a mostly cool tone palette. The lighter shades are a little on the powdery side, but the fall out is minimal. The shadows are also very buildable and they blend very smoothly and beautifully. The pans are huge in this palette so you will definitely get your money’s worth. Overall, the shades in the palettes are quite easy to work with and you can definitely do a full look with just this palette alone.

3 of 3 people found this helpful.

Mascara -TheBalm -Mad Lash

on 11/3/2017 8:18:00 PM


Unfortunately this mascara is not suited to long(ish), straight, Asian lashes, well not mine anyway!

After one coat my carefully curled lashes just drooped. And rather than wanting to start again it was a major effort to wait for it dry and then recurl and by that stage the mascara thinned out. Had to apply my trusty Kiss Me mascara to save my makeup. It was my first time trying something other than Ishehan Kiss Me in over ten years and it was a fail !!

I did try this on my boyfriend’s ridiculously long and curly lashes and it looked quite nice on him!

1 of 1 people found this helpful.

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