Secret deodorant was first launched in 1958. The first roll-on product was marketed directly to women in order to appeal to "their feelings of femininity, daintiness and freshness"* They introduced more scents and formulas in the 1980's and the deodorant continues to be a popular choice for women worldwide. It is owned by Proctor & Gamble. *Source: Company Website

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69 products

1,081 reviews

64% would repurchase

Recent Secret Reviews

Deodorants -Secret -Scent Expressions Va Va Vanilla Invisible Solid

on 9/7/2018 6:03:00 PM


This smelled...just odd on me. I loved the vanilla scent when I checked it in the store, but once I put it on it didn't seem to mix with my body chemisty well. It didn't smell totally bad, just off. I think if this scent works for you, it could probably be decent in other aspects. Secret is usually good quality from what I've heard.

1 of 1 people found this helpful.

Deodorants -Secret -Scent Expressions Anti-Perspirant Deodorant - Ohh La La Lavender

on 9/4/2018 6:46:00 PM


The Cool Waterlily scent has to be one of the greatest deodorant scents of all time. It's cool and crisp and fresh but still feminine. This antiperspirant works well, however it is not flawless. I've noticed that since they have changed the formula it hasn't been working as well as it used to. I have to reapply during the day. However I will keep purchasing because it does smell great!

Deodorants -Secret -Active Cool Clear Gel Antiperspirant and Deodorant

on 3/4/2018 2:10:00 AM


So far so good. Haven't worn it for anything heavy duty but for regular daily use, it has worked well.
The COOL scent is supposed to smell like "rain and rejuvenating floral scents" This reminds me nothing of rain or water but it is fresh and cool enough that I would like it, especially for summer time.
It does remind me of another one of Secret's scents but I cannot recall the name, to me, this is the same thing just repackaged.
I usually prefer Secret's Outlast XTEND line so we shall see if this Active line works as well.
Already I am pretty disappointed with the amount of product in the tube. I use the clear gel and brand new just twisting the bottom to bring the product to the top, the base of the product is already in the middle! I also noticed this with my last tube of Xtend.
Not cool and very cheap Secret you can at least give us a full tube it's not like your prices are very cheap.

1 of 1 people found this helpful.

Deodorants -Secret -scent expressions anti perspirant crystal clear gel cherry mischief

None of the Secret deodorants work for me. Schmidt's all natural deodorant actually works better and has better fragrances. With Secret, all their scents have this underlying note that I can't stand and most importantly, it doesn't keep me feeling fresh.

Deodorants -Secret -Clinical Strength


After a few years of using natural deodorants like Jason Tea Tree oil deodorant and Herban Cowboy Blossom deodorant, I, sadly, switched back to an antiperspirant. Work has become wayyy to stressful to attempt to go without one. So far I am really impressed with this one! No itchy arm pit, no irritation, no overwhelming fragrance (I use the stress response version) and my armpits stay clean and dry for a entire day even after a solid hour long workout and my physically taxing job.
I was really hoping to stick with my natural alternatives *sigh* but I have simply too much anxiety to forgo an antiperspirant. Luckily I found this one and it was worth every penny!

3 of 3 people found this helpful.

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