Originally founded by Eugene Rimmel in 1834 as a perfumery in London, Rimmel Cosmetics has gone on to become popular worldwide. Eugene was a pioneer in developing personal hygiene products like mouth rinse and pomade. After inheriting Rimmel's beauty empire in 1887, his two sons expanded on their fatherű€™s success internationally as they developed new color lines focusing on eye-enhancing products, most notably, Rimmelű€™s famous mascaras. In 1996, the company was aquired by Coty Inc. and is currently Britain's best-selling makeup brand. It can be found in 40 countries worldwide, and the brand prides itself on creating affordable, contemporray, cutting-edge makeup.

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1,062 products

32,228 reviews

66% would repurchase

Recent Rimmel Reviews

Mascara -Rimmel -Lash Accelerator Mascara

on 7/21/2018 11:05:00 AM


It gave me a nice natural look, however, it irritated my eyes. They started feeling itchy.

Brows -Rimmel -Brow This Way - brow styling gel


I have naturally dark and thin eyebrows on the sparser side and this product works for me! It has worked since the first time I’ve used it. I usually fill in my eyebrows with a brow pencil and add this tinted gel to lock whatever I’ve sketched and filled in place, then I brush back through my brows with a spoolie once or twice. I got mine in 002 medium brown and I was pleasantly surprised after the first time I used this. I looked in the mirror and it gave my eyebrows a lift without looking harsh. In my opinion, it gives off a more casual put together brow appearence, kind of effortless and pretty. Like your eyebrows have always been that way compared to a strong, arched set of eyebrows you’d see on Instagram. Good for the price, would probably buy again. As mentioned, the brush could be tinier and you’ve got to be precise and careful with the amount you’re applying.

Lipstick -Rimmel -London Lasting Finish Colour Rush Lip Balm

on 7/21/2018 5:37:00 AM


Wow these outshine Clinique Chubby Balms, in pigmentation, gloss, and scent. For a start its got an identical vanilla chocolate batter scent to my Too Faced Chocolate Bronzer :) I could never get on board with Cliniques toothpaste like mine scent. Also the pigmentation and glossy finish is outstanding. In one pass I get full coverage smooth colour and a gorgeous satin gloss which makes the lips look so healthy. The Clinique was sheer and patchy. Wears really well, leaves behind a lasting stain. I have Boom Chic a Boom #210 is a dupe for the gorgeous fuschia pink Nars Schiap, only this is the glossy version, so its even cuter! Easy windup mechanism, no sharpening. Sadly these were recently discontinued but if you see them cheap they are worth picking up :)

1 of 1 people found this helpful.

Lip Liners -Rimmel -Exaggerate lip liner color innocent

on 7/20/2018 7:08:00 PM

I love this liner in the color innocent. The liner doesn’t make my lips dry in fact its a little creamy. You cant beat the price either. I bought mine at CVS for $4.99.

1 of 1 people found this helpful.

Treatments (Face) -Rimmel -#INSTA FIX & GO

on 7/18/2018 10:30:00 PM


I have a oily skin so I have to use a lot of powder/baking to make my makeup last. I use to always find my face would be too powdery looking after baking. This setting spray took that all away. It makes it so that they makeup melts into your skin and look perfect. It also makes my makeup last longer. Love love love it! I'm on my 4/5 bottle.

2 of 2 people found this helpful.

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