Originally founded by Eugene Rimmel in 1834 as a perfumery in London, Rimmel Cosmetics has gone on to become popular worldwide. Eugene was a pioneer in developing personal hygiene products like mouth rinse and pomade. After inheriting Rimmel's beauty empire in 1887, his two sons expanded on their fatherű€™s success internationally as they developed new color lines focusing on eye-enhancing products, most notably, Rimmelű€™s famous mascaras. In 1996, the company was aquired by Coty Inc. and is currently Britain's best-selling makeup brand. It can be found in 40 countries worldwide, and the brand prides itself on creating affordable, contemporray, cutting-edge makeup.

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1,059 products

32,165 reviews

66% would repurchase

Recent Rimmel Reviews

Lipstick -Rimmel -Lasting Finish Nude Collection by Kate - #47

on 4/18/2018 11:39:00 AM


I have heard good things about this lipstick and I had to try it for the price. I got this at my local Wal-Mart. I paired this with Rimmel long lasting lipliner, Revlon Colorstay lipliner in Nude, foundation covered lips with liner on top, and even wore bare on lips. This is very creamy, but slips right off the lips, okay if you don't eat or drink anything it will last, but who does eat or drink.

The color on me is orange nude. The product in the tube is lovely mauve nude, but on me turns orange. I am very sad about that. The price is great though.

Bronzers -Rimmel -Natural Bronzer in 22 Sun Bronze

on 4/18/2018 11:28:00 AM


I've been buying this stuff for so many years. I've tried other bronzers, but always end up back to this guy. You really can't beat the price and the colour is great. I find it goes on very evenly and works if my skin is at its fairest, or if I've got a tan. My only complaint is the packaging. I see I'm not alone here. Several time's the cover has fallen off and I've ended up with crumbled bronzer all over my purse or makeup bag.

1 of 1 people found this helpful.

Pressed Powders -Rimmel -Stay Matte Pressed Powder

on 4/18/2018 9:24:00 AM


It's ok, makes my skin mattte for about 5-6 hours without touch ups, but it does not minimize the appearence of pores as much. In some dryer areas can exagerate texture, so use it only in places, were you getting oily or use a good hydrating primer. One star deducted for the fragile packaging. Will use this up, but next time I'll probably try something else. I think, this powder will work only on people with oily skin.

Liquid -Rimmel -Lasting Finish Breathable Foundation


I generally use the other Rimmel 25hr foundation mixed with their matte powder on top, so I thought breathable looked appealing for a change-wrong! This formula is so watery... Light coverage at best. And I hate that it comes with a concealer type brush inside... It hardly lasts a couple hours let alone 25 of them. It also gets very patchy and the colors are very yellow-y.Will be swapping back or over to Loreal Infalliable.

Loose Powders -Rimmel -Match Perfection Silky Loose Face Powder

on 4/15/2018 4:52:00 PM


It is a nice affordable powder! Very finely milled, nice transparency, goes evenly on the skin. Needs to be used with a good mattifying primer because the oily t-zone comes out at about 2 hour mark. Rimmel also has a mattifying powder so I think I will try that one next time.

2 of 2 people found this helpful.

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