Originally founded by Eugene Rimmel in 1834 as a perfumery in London, Rimmel Cosmetics has gone on to become popular worldwide. Eugene was a pioneer in developing personal hygiene products like mouth rinse and pomade. After inheriting Rimmel's beauty empire in 1887, his two sons expanded on their fatherū€™s success internationally as they developed new color lines focusing on eye-enhancing products, most notably, Rimmelū€™s famous mascaras. In 1996, the company was aquired by Coty Inc. and is currently Britain's best-selling makeup brand. It can be found in 40 countries worldwide, and the brand prides itself on creating affordable, contemporray, cutting-edge makeup.

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1,052 products

31,973 reviews

66% would repurchase

Recent Rimmel Reviews

Lip Liners -Rimmel -Moisture Renew Lip Liner In Universal Transparent

on 11/18/2017 7:30:00 PM


I'm amazed at how it kept my incredibly dry and flaky lips nice and hydrated. It kept my lip color on longer as well, except during the meal time fading. I make sure my lips are well exfoliated and moisturized before i put this on and then i use whatever lip color i wanted, even matte lippies. I wish this also smoothed out the lines on my lips but no i'm still stuck with my prematurely aged wrinkly lips, with all the lipstick settling into each and every groove.

Eye Shadow -Rimmel -Magnif'Eyes Blush Edition Eyeshadow Palette

on 11/18/2017 6:12:00 PM


I bought the palette London Nudes Calling which was a warmer version of this and it SUCKKKKKED. Y'all can read the review I wrote for that in my profile. There was ZERO pigmentation.

When I saw Blush Edition I thought, okay this is probably going to suck also. But Walgreens has a great return policy and the shades were exactly what I wanted the London Nudes Calling to be. They lean more towards cool toned, but I (respectfully) disagree with the poster claiming there's only one warm shade. I can see a few. It does however have more cool tones and even neutrals than warm.

The quality of this one has been the opposite of the experience I had with London Nudes Calling. Meaning, it's very pigmented and buttery. I do have to wonder if maybe Rimmel has some quality control issues going on.

This makes my green eyes pop. I own Urban Decay Naked 3, Laura Mercier's Artist Palette, Covergirl TruNaked Roses, ect. And I'd happy use this on a regular basis. Prior to Naked 3 there was very few rosy palettes on the market, and even less drugstore options, so I am STOKED cosmetic companies finally got on board.

I'll repurchase.

Primer/ Corrector -Rimmel -Lasting Finish Primer


This has to be the best primer I have ever ever used and I cannot bel;ieve it comes from rimmel. Its like glue, but in a good way. I use it under charlotte tilbury magic foundation. I have very dry skin and always suffer from under eye creases but thanks to think I feel flawless

1 of 1 people found this helpful.

Eye Shadow -Rimmel -Magnif'eyes Shadow London Nudes Calling

on 11/16/2017 2:50:00 PM

This is a very pretty palette of warm rose shades, not nude like the name would lead you to believe. I love that most makeup brands are coming out with "dupes" of the popular Urban Decay Naked palettes; but Rimmel missed the mark here.

The shades are beautiful and the price is right. The quality though, is highly lacking. These have 0 pigmentation and are bone dry. Even using my best brush and eyeshadow primer, I couldn't get the shades to show up. I am a little paler than nc10. If it doesn't show on me, something's wrong.

It's going in the trash. I won't even consider giving it away as the palette's absolutely useless.

Concealers -Rimmel -Wake Me Up Concealer

on 11/15/2017 11:42:00 PM


Easy to use, light-to-moderate coverage, definitely has the brightening effect as advertised. I have the lightest colour (I think?) and it's a good match for me; doesn't oxidise or change its colour. I often wear this without any foundation. My dark circles are moderately dark and some days I have puffiness. In some ways this concealer emphasises my puffiness, but since it covers the dark circles, they're not noticeable. Oddly enough, this concealer works better on blemishes than it does on undereyes.

The downsides are that, after a long day, it can settle into the creases under my eyes and get a little...shiny? It's not all that noticeable from a distance. However I don't use primer or anything on my skin beforehand. This is a pretty minor downside for me.

Overall, quite happy with this concealer - clear, clean, doesn't get cakey, has enough coverage for me, is wearable on its own without any other makeup.

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