Originally founded by Eugene Rimmel in 1834 as a perfumery in London, Rimmel Cosmetics has gone on to become popular worldwide. Eugene was a pioneer in developing personal hygiene products like mouth rinse and pomade. After inheriting Rimmel's beauty empire in 1887, his two sons expanded on their fatherû€™s success internationally as they developed new color lines focusing on eye-enhancing products, most notably, Rimmelû€™s famous mascaras. In 1996, the company was aquired by Coty Inc. and is currently Britain's best-selling makeup brand. It can be found in 40 countries worldwide, and the brand prides itself on creating affordable, contemporray, cutting-edge makeup.

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1,066 products

32,324 reviews

66% would repurchase

Recent RIMMEL Reviews

Polishes -RIMMEL -60 Seconds Nail Polish

on 12/10/2018 6:01:00 AM


I purchased the colour 320 Rapid Ruby and the colour is beautiful and pigmented and overall stunning but this nail polish chips so easily. I am on complete bed rest at the moment so I’m not doing anything that would cause nail polish to chip but it just does. I woke up this morning and half my nails were chipped off. I have tried 4 different ways of applying, base coats, no vase coats, 1 layer, 2 layers, different tops coats and it just keeps chipping. I love the colour but his product is going in the bin.

Primer/ Corrector -RIMMEL -Stay Matte Primer

on 12/9/2018 8:22:00 PM


This primer makes the application of my foundation difficult and patchy. My foudation soides from my face. Not going to use it again

Lip Liners -RIMMEL -Exaggerate Full Colour Lip Liner - Natural

on 12/7/2018 7:48:00 PM


I really love the Exaggerate Lip Liner in Natural & have definitely noticed my bullet & liquid lipsticks lasting much longer from using it. It's such a neutral colour that I can wear any lippie colour over it & it doesn't change it.

I got it on sale for a bargain price so I am guessing that it's discontinued. I guess it didn't sell well. :(

I use this liner over exfoliated lips with a bit of blotted lip balm. It goes on very smoothly over the entire lip. I make sure to stretch the lips to so there are no product gaps in the lip "lines". You do need to be careful not to wind out too much liner as it can go soft with your lip heat & break off or "smoosh" down.

I love how this liner has the perfect amount of smoothness and dryness which gives your lipstick a great foundation to cling to. This, and the fact that the colour is similar to my natural lip colour, exactly as it says, I can "Exaggerate" my lip shape and it does look "Natural".

Considering that there's not a lot of product, surprisingly it lasts a long time. I use it every weekday and fill in my entire lips and it's still going after 3 months.

Seeing that it's not available anymore, and Rimmel currently doesn't have a similar colour I guess I won't be buying anymore. If you see it at a discounter I would definitely recommend trying it out.

2 of 2 people found this helpful.

Concealers -RIMMEL -Match Perfection Concealer [DISCONTINUED]

on 12/5/2018 10:23:00 PM


Terrible concealer for under eye area. Did absolutely nothing for coverage. Might be better as highlight if using a lighter shade.

1 of 1 people found this helpful.

Liquid -RIMMEL -Lasting Finish Breathable Foundation

on 12/5/2018 5:07:00 PM


This foundation was super meh on my skin. I understand it's light / med coverage tho I felt it looked really cakey trying to make it medium. I bought 502 which was too dark & turned straight up orange after a couple hrs of wear 😬. I'll stick to their "Match Perfection" & "Wake Me Up" as those 2 wrk for me.

1 of 1 people found this helpful.

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