Originally founded by Eugene Rimmel in 1834 as a perfumery in London, Rimmel Cosmetics has gone on to become popular worldwide. Eugene was a pioneer in developing personal hygiene products like mouth rinse and pomade. After inheriting Rimmel's beauty empire in 1887, his two sons expanded on their fatherū€™s success internationally as they developed new color lines focusing on eye-enhancing products, most notably, Rimmelū€™s famous mascaras. In 1996, the company was aquired by Coty Inc. and is currently Britain's best-selling makeup brand. It can be found in 40 countries worldwide, and the brand prides itself on creating affordable, contemporray, cutting-edge makeup.

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1,058 products

32,079 reviews

66% would repurchase

Recent Rimmel Reviews

Bronzers -Rimmel -Natural Bronzer - 21 Sun Light


Found the perfect Bronzer. Perfect in every way. Natural color for my pale skin, thank God it's matte, affordable ($6) and it's WATERPROOF. Also known as sweat-proof. It doesn't go on patchy and blends easily. It's long lasting and has barely any kickback. I've tried a million bronzers, high and low end. This one is going to be the last. The ONLY con, is that the compact doesn't have a hinged lid, and weighs nothing. Be prepared to drop it. I've dropped it three times and it hasn't cracked yet!

1 of 1 people found this helpful.

Pressed Powders -Rimmel -Stay Matte Pressed Powder

on 2/20/2018 6:15:00 PM


love love LOVE. This is the powder I always run back to.

1 of 1 people found this helpful.

Liquid -Rimmel -Lasting Finish Breathable Foundation


Really loving this foundation! Coverage is natural looking and buildable. Works well on combination skin. Lasts pretty well with a primer and setting spray. I do have problems with it breaking up on oily areas and settling into fine lines after several hours. But overall it's great for a low maintenance everyday wear foundation.

Liquid -Rimmel -Lasting Finish 25 Hour Foundation

on 2/20/2018 6:14:00 AM


Pros: This is a very good, medium/high coverage, transfer- and sweat-proof foundation. It has a demi-matte finish, and it stays wonderfully on my skin for hours and hours. In Romania it comes in a glass bottle with a pump.

Cons: As usual, the lightest shade available in my country (Ivory) is a bit too dark for me, and it oxidizes quite a bit, which is why I probably won't repurchase. It also breaks me out a little, but only if I use it a few days in a row.

Liquid -Rimmel -Stay Matte Liquid Mousse Foundation

on 2/20/2018 6:03:00 AM


This was my HG foundation for years. It offers very good coverage,stays matte, doesn't break me out, and has a decent stay power. I even wore it on my own wedding with no problems at all. I only changed it because my skin's needs have changed in time and it even went quite crazy for a while, so I went out to try some new products, but I still use it from time to time. Unfortunately it doesn't have SPF (I prefer foundations that do, as my skin doesn't like it when I put anything with SPF directly on it, only on top of a moisturizer)

2 of 2 people found this helpful.

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