Originally founded by Eugene Rimmel in 1834 as a perfumery in London, Rimmel Cosmetics has gone on to become popular worldwide. Eugene was a pioneer in developing personal hygiene products like mouth rinse and pomade. After inheriting Rimmel's beauty empire in 1887, his two sons expanded on their fatherû€™s success internationally as they developed new color lines focusing on eye-enhancing products, most notably, Rimmelû€™s famous mascaras. In 1996, the company was aquired by Coty Inc. and is currently Britain's best-selling makeup brand. It can be found in 40 countries worldwide, and the brand prides itself on creating affordable, contemporray, cutting-edge makeup.

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1,059 products

32,214 reviews

66% would repurchase

Recent Rimmel Reviews

Liquid -Rimmel -Stay Matte Liquid Mousse Foundation

on 6/24/2018 11:06:00 AM


I was initially not convinced because it sunk into my pores and also bundled on my face. However, after a while it started reacting better, the coverage is good, the colour is a bit darker than it should and lasts for a few good hours.

Lip Gloss -Rimmel -Oh My Gloss!

on 6/19/2018 11:33:00 AM


I bought this when they were out of NYX butter gloss in creme brulee and I needed a lipstick topper. I got the shade Glossaholic, very light warm pink and was not disappointed. It's glossy, not sticky and it does wear off but at least my lips aren't dry after it does.

2 of 2 people found this helpful.

Pressed Powders -Rimmel -Stay Matte Pressed Powder

on 6/18/2018 11:48:00 AM


I will never ever ever ever be looking for another compact powder. That's it

5 of 9 people found this helpful.

Liquid -Rimmel -Lasting Finish Breathable Foundation

on 6/14/2018 4:53:00 AM


My new fave foundation! Not a massive fan of the ‘doe-foot’ applicator as the product occasionally drips off, but it’s a great colour match for me, have had no adverse skin reactions and it lasts really well when combined with my translucent powder (I can spend all day heavy lifting and sweating and it still looks great at the end of the day!). Will definitely be buying again when I run out!

1 of 1 people found this helpful.

Lipstick -Rimmel -Stay Matte Liquid Lipstick

on 6/13/2018 11:51:00 AM


I have two shades 720 Mocha and 500 Fire Starter.

Mocha is a warm light-medium brown nude, dries just dark enough to not look washed out, I've gotten lots of compliments when I wear it.

Fire Starter is a warm orangey red, bright and was what I was looking for in a red.

Formula is a mousse texture out of the tube but dries down to a true matte, doesn't feel tacky after about a minute, passed the kiss test. For DS these are very good quality and I find them easy to apply. I'd probably try another shade but they don't have many that appeal to me..The pinks are very rosy which I am no fan of, and then they have the out there colours which I wouldn't get use out of it I bought them.. the only two I can see myself trying are Be my baby or Blush.. so I guess I wish they had more shades.

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