Originally founded by Eugene Rimmel in 1834 as a perfumery in London, Rimmel Cosmetics has gone on to become popular worldwide. Eugene was a pioneer in developing personal hygiene products like mouth rinse and pomade. After inheriting Rimmel's beauty empire in 1887, his two sons expanded on their fathers success internationally as they developed new color lines focusing on eye-enhancing products, most notably, Rimmels famous mascaras. In 1996, the company was aquired by Coty Inc. and is currently Britain's best-selling makeup brand. It can be found in 40 countries worldwide, and the brand prides itself on creating affordable, contemporray, cutting-edge makeup.

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1,055 products

32,050 reviews

66% would repurchase

Recent Rimmel Reviews

Mascara -Rimmel -Scandaleyes Reloaded

on 1/20/2018 1:45:00 AM


I like how this mascara makes my eyelashes look. Not too spidery, but definitely longer and darker and bigger. It's not clumpy - in fact it's weirdly smooth. The same sort of effect when you paint your nails and it all sort of melts together to conceal brush strokes - that's the kind of texture this mascara has.

However, it takes a long time to dry. Which is a pain for me because I wear glasses and it always gets on the lenses.

It gets a little flaky with long wear, which can be uncomfortable. It's not waterproof, which I vastly prefer, so removal is indeed easy as the packaging says.

I've definitely had worse mascaras, but I'll be looking for a better drugstore mascara when it's time to throw this one out.

Mascara -Rimmel -ScandalEyes Retro Glam Mascara


I’ve never liked any mascara from a drugstore... I’d lost my coveted Buxum Lash AND Estee Lauder... and there were no other places open at the time for make up other than Walgreens and Walmart. I did an extensive google search and decided to give this one a try. For six dollars?!!? WOW... this mascara is amazing for a drugstore brand! I get the full look I love for $14 less... HOWEVER.... this mascara does flake after so long. I call it a “one shift” mascara... as in... it only lasts one 8 hour shift then hello itchy eyes. (I’m very sensitive) Also, when removing, I tend to have that “I had a rough night” look... not cute... overall tho, for $6... it’s great.

Eyeliner -Rimmel -ScandalEyes Waterproof Kohl Kajal

on 1/19/2018 2:44:00 PM


I have this in "003 Brown", which is a beautiful coppery deep brown. This applies smoothly and richly pigmented, even on the waterline. It also stays put nicely when worn on the upper eyelids. The only con, is having to sharpen it, because auto liners are far more convenient. Only costs $3.99, and performs wonderfully, so I'd repurchase!

2 of 2 people found this helpful.

Mascara -Rimmel -Lash Accelerator Endless

on 1/19/2018 1:47:00 PM


Wow! Love this mascara so much! My new favourite for sure! Long, dark, perfectly separated eyelashes! They look so beautiful!

Brows -Rimmel -Brow this way shake filling powder

on 1/18/2018 9:40:00 PM


Yes I would buy this again. I think of how much money I have spent n they didn’t work as well n with staying power like this product. I would have bought more if the store would have had more.

2 of 3 people found this helpful.

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