Originally founded by Eugene Rimmel in 1834 as a perfumery in London, Rimmel Cosmetics has gone on to become popular worldwide. Eugene was a pioneer in developing personal hygiene products like mouth rinse and pomade. After inheriting Rimmel's beauty empire in 1887, his two sons expanded on their fatherû€™s success internationally as they developed new color lines focusing on eye-enhancing products, most notably, Rimmelû€™s famous mascaras. In 1996, the company was aquired by Coty Inc. and is currently Britain's best-selling makeup brand. It can be found in 40 countries worldwide, and the brand prides itself on creating affordable, contemporray, cutting-edge makeup.

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1,059 products

32,169 reviews

66% would repurchase

Recent Rimmel Reviews

Lipstick -Rimmel -Lasting Finish - Amethyst Shimmer

on 4/24/2018 8:39:00 PM


I just discovered this color a few days ago. I love it so much, I went out and bought another tube. It’s a very comfortable and smooth formula and the color brightens my face. I have silvery hair and cool skin tones. Mauves and plummy colors look best on me and this is a good one.

4 of 4 people found this helpful.

Lipstick -Rimmel -Provocalips 16HR Kiss Proof Lip Colour

on 4/24/2018 8:07:00 PM


Um, why was I not aware of how AMAZING this freaking lipstick is until today? I don't know what witchery this is and how the magic actually works, but this is without question the best liquid lipstick at the drugstore, and perhaps in general, that I have ever tried. And I've tried so, so many...too embarrassing to list how many. But anyway, back to how wonderful this product is.

I originally picked this up in 430 Wish Upon a Berry. It's the cutest shade of light pink that lights up my face and maybe this is just delusion but I feel like the shade makes me look younger. Ok, now listen up, because this next part is important: you MUST be careful with how you apply this lipstick. Unlike other liquid lipsticks that I've worked with which seemed more forgiving of mistakes/touch ups, this one is quick to set, and once it dries down completely it absolutely will not budge. Why, you ask? Because of the glorious top coat that is on the other end of the wand. It's totally sheer and it doesn't really feel like you're applying anything but a light gloss, but my suspicious self believes there's some kind of voodoo in here because after you apply the topcoat, the lipstick will not budge. It might FEEL like it's going to budge because the topcoat is actually very balmy and doesn't really dry down 100%. There will always feel like a little bit of tackiness even after it has completely set, but fear not...it's not gonna transfer. This shiz doesn't move.

Actually, it moves if I take a cotton pad of micellar make up removing water (Garnier, blue cap) and scrub. But other than that, this is the longest wearing lipstick I have ever used. Even through eating and drinking. I was so impressed with Wish Upon a Berry that I literally went out a couple hours later and got 230 Kiss Fatal and 700 Skinny Dipping. Kiss Fatal is so incredibly gorgeous, it's my absolute favorite shade of plummy mauve that goes so well against my super pale skin. My favorite lipstick used to be LASplash Velvet Matte Liquid Lipstick in Seductress, but that got discontinued. I'm so happy I found this.

3 of 3 people found this helpful.

Lipstick -Rimmel -Stay Matte Liquid Lipstick

on 4/23/2018 1:33:00 PM


I was excited to try this because the provacalips is awesome and I literally have to scrub the shit out my lips to remove. So I thought this may be in the same realm as their other lines. First off, I do not think this is very pigmented and you will have to swipe your lips with it at least three times before you get an even application. This faded on me in less then 3 hours. The Wet n Wild matte lipstick works better then this. I usually like Rimmel but on this product I give one lippie.

Pressed Powders -Rimmel -Stay Matte Pressed Powder

on 4/22/2018 3:42:00 PM


Absolutely love this powder, repurchased it on so many occasions. It's so cheap and it does everything a powder should do - mattifies, lasts long. I even use it under my eyes to set the concealer. The only thing I don't like about it is the packaging- the lid easily breaks. Apart from that it's all good!

Liquid -Rimmel -Lasting Finish Breathable Foundation

on 4/21/2018 11:45:00 PM


I loved this foundation. I loved the little application wand, the consistency, it looked great on my skin, color matched well....
BUT... Rimmel products break me out so bad. So, unfortunately I cannot use this. Otherwise it would be my top foundation at the moment. If Rimmel would remove whatever that ingredient is that causes breakouts, they would be my go to brand for affordable makeup.

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