Originally founded by Eugene Rimmel in 1834 as a perfumery in London, Rimmel Cosmetics has gone on to become popular worldwide. Eugene was a pioneer in developing personal hygiene products like mouth rinse and pomade. After inheriting Rimmel's beauty empire in 1887, his two sons expanded on their fatherū€™s success internationally as they developed new color lines focusing on eye-enhancing products, most notably, Rimmelū€™s famous mascaras. In 1996, the company was aquired by Coty Inc. and is currently Britain's best-selling makeup brand. It can be found in 40 countries worldwide, and the brand prides itself on creating affordable, contemporray, cutting-edge makeup.

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1,052 products

31,971 reviews

66% would repurchase

Recent Rimmel Reviews

Primer/ Corrector -Rimmel -Lasting Finish Primer


This has to be the best primer I have ever ever used and I cannot bel;ieve it comes from rimmel. Its like glue, but in a good way. I use it under charlotte tilbury magic foundation. I have very dry skin and always suffer from under eye creases but thanks to think I feel flawless

Eye Shadow -Rimmel -Magnif'eyes Shadow London Nudes Calling

on 11/16/2017 2:50:00 PM

This is a very pretty palette of warm rose shades, not nude like the name would lead you to believe. I love that most makeup brands are coming out with "dupes" of the popular Urban Decay Naked palettes; but Rimmel missed the mark here.

The shades are beautiful and the price is right. The quality though, is highly lacking. These have 0 pigmentation and are bone dry. Even using my best brush and eyeshadow primer, I couldn't get the shades to show up. I am a little paler than nc10. If it doesn't show on me, something's wrong.

It's going in the trash. I won't even consider giving it away as the palette's absolutely useless.

Concealers -Rimmel -Wake Me Up Concealer

on 11/15/2017 11:42:00 PM


Easy to use, light-to-moderate coverage, definitely has the brightening effect as advertised. I have the lightest colour (I think?) and it's a good match for me; doesn't oxidise or change its colour. I often wear this without any foundation. My dark circles are moderately dark and some days I have puffiness. In some ways this concealer emphasises my puffiness, but since it covers the dark circles, they're not noticeable. Oddly enough, this concealer works better on blemishes than it does on undereyes.

The downsides are that, after a long day, it can settle into the creases under my eyes and get a little...shiny? It's not all that noticeable from a distance. However I don't use primer or anything on my skin beforehand. This is a pretty minor downside for me.

Overall, quite happy with this concealer - clear, clean, doesn't get cakey, has enough coverage for me, is wearable on its own without any other makeup.

Lipstick -Rimmel -Stay Matte Liquid Lipstick

on 11/15/2017 8:59:00 PM


This is a very comfortable liquid lipstick, but I'd stick to the more ordinary colors. For how comfortable it is, it also has good staying power and does not move. I've ate and drank with it on without having to reapply. My big problem is that the more unusual colors would not get opaque on me. I've tried Blue Iris (navy) and Shadow (grey). With both, I'd get a dark ring on the outside of my lips, but I could still see my lips through it. My lips are very pigmented, so it might not be an issue that everyone has. I tried lip liners and even adding another layer after letting it dry for as much as thirty minutes and I had no luck. I haven't had the same issue with Heartbeat, and I'll absolutely be checking out some of the other reds and pinks in the collection.

2 of 2 people found this helpful.

Lip Liners -Rimmel -Exaggerate Full Colour Lip Liner - Addiction 018

on 11/14/2017 1:06:00 PM


Holy Grail nude lip liner! I'm always impressed by Rimmel lip liners, and this one lives up to its name : Addiction!
It's addictive because it is a perfect flesh nude for my moderately pigmented lips (Mediterranean ancestry, light olive skin), not too pink, not too brown, not too mauve. I can "Exaggerate" my lips a bit without it looking like a certain governor who in my view came off as ...a bit too much.....
Just a little discreet outlining outside the lip margin, then fill with any lipstick or lip gloss color, and you're good to go. Contains the lip product well within the margins you draw, no smearing or slipping.

Nice touches: twist up dispenser for convenience, slanted margin for accuracy, a nice mix of emollience and color, no tugging or pulling, but no greasiness either.
Price is unbeatable. Believe all the positive reviews on Makeupalley....there are over a hundred of them!

Would be good for all but the palest or darkest of complexions.
All in all, a winner, will continue to use it as long as they make it!

1 of 1 people found this helpful.

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