Originally founded by Eugene Rimmel in 1834 as a perfumery in London, Rimmel Cosmetics has gone on to become popular worldwide. Eugene was a pioneer in developing personal hygiene products like mouth rinse and pomade. After inheriting Rimmel's beauty empire in 1887, his two sons expanded on their fatherű€™s success internationally as they developed new color lines focusing on eye-enhancing products, most notably, Rimmelű€™s famous mascaras. In 1996, the company was aquired by Coty Inc. and is currently Britain's best-selling makeup brand. It can be found in 40 countries worldwide, and the brand prides itself on creating affordable, contemporray, cutting-edge makeup.

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1,064 products

32,291 reviews

66% would repurchase

Recent RIMMEL Reviews

Lip Liners -RIMMEL -1000 Kisses Stay on Lip Liner - Wild Clover

on 9/18/2018 3:59:00 PM


Wild Clover is a very pretty dark pink-brown-mauve shade that pretty much looks like your lips - but ready for the fall. This comes in a classic pencil (non-twist) packaging and doesn't drag on your lips whatsoever - it's very creamy and glides. For layering, it looks great under more natural lipstick shades. It even looks good alone for you matte lovers out there! For $4 this lip liner is really great for its price bracket.

2 of 2 people found this helpful.

BB Cream -RIMMEL -BB Cream 9-in-1 Skin Perfecting Super Makeup SPF 25

on 9/18/2018 12:50:00 AM


I love how lightweight this is. It's minimal coverage but still evens out my skintone. It feels like I'm wearing nothing.
And as a pale girl, the very light shade is perfect for me and doesn't make me look orange like some other brands. It's a little liquid-y, but that's okay. It's great for when I'm lazy or pressed for time and don't want to do a full face of makeup.
It's also often on sale for $5.99 at Shopper's.

1 of 1 people found this helpful.

Lipstick -RIMMEL -Provocalips 16HR Kiss Proof Lip Colour

on 9/15/2018 4:27:00 PM


Tried this lipstick as wanted something long lasting and saw that it had good reviews on the Boots website. I am so happy that I did. I purchased 'play with fire' ..a perfect red lipstick. It makes your teeth look super white. Flattering to say the least. You have to wait 60 secs to allow the lipstick to set then can apply the top coat. The top coat is a nice non sticky consistency. Glossy appearance. The lipstick lasted ALL DAY including surviving 2 meals and drinks. My lips felt comfortable and did not feel crumbly- I think people who said it flaked had applied it too thick. Brilliant value for money. Best lipstick I have ever used!

1 of 1 people found this helpful.

Lipstick -RIMMEL -Moisture Renew Lipstick in Let's Get Naked

on 9/14/2018 10:51:00 AM


I Totally LOVE this nude color. I am in my 60's, and at the age where I need a softer look. This delivers at a
great price. Do wish it lasted a bit longer, however. It has a wonderfully creamy and moisturizing delivery.
Keeper in my book!

2 of 2 people found this helpful.

Lipstick -RIMMEL -Moisture Renew - Nude Delight

on 9/13/2018 3:01:00 AM


I saw this lipstick as a recommendation for medium skin tones. I'm in the medium-tan range and this lipstick is a gorgeous peachy nude. I think this is a dupe for freckle tone from MAC. A cute everyday nude, which could be more natural looking for me if I were to wear a nude lip liner on top.

1 of 1 people found this helpful.

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