Originally founded by Eugene Rimmel in 1834 as a perfumery in London, Rimmel Cosmetics has gone on to become popular worldwide. Eugene was a pioneer in developing personal hygiene products like mouth rinse and pomade. After inheriting Rimmel's beauty empire in 1887, his two sons expanded on their fatherű€™s success internationally as they developed new color lines focusing on eye-enhancing products, most notably, Rimmelű€™s famous mascaras. In 1996, the company was aquired by Coty Inc. and is currently Britain's best-selling makeup brand. It can be found in 40 countries worldwide, and the brand prides itself on creating affordable, contemporray, cutting-edge makeup.

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1,064 products

32,293 reviews

66% would repurchase

Recent RIMMEL Reviews

Lipstick -RIMMEL -Stay Matte Liquid Lipstick

on 9/22/2018 10:12:00 PM


Bro this lipstick changed my life GET IT it doesnt go ANYWHERE it’s so iconic and extra matte HOWEVER it does not dry out your lips like other matte lipsticks usually do. I swear this lipstick is the best lol

Foundations -RIMMEL -Wake Me Up Foundation

on 9/22/2018 10:12:00 AM


I picked this up from my local Woolworth's recently when I had an 'emergency' lol and found myself without my usual foundation. It's not the sort of thing that would ever usually go near my face since although I'm not a brand snob in general for a few things like foundation I am. Rimmel lippies and blush? Sure! But Rimmel foundation? Hmmm. So I wasn't expecting much just hoping it would get me through the day.

The first thing I noticed was how good the colour match was. I got 'Soft Beige' totally on an educated guess (read a couple of decades of experience of buying foundations) and it turned out to be a suprisingly good match for my NW25 skin - not perfect, but better than most drugstore which are typically too yellow for me. I also liked the texture. It has a creamy texture similar to a BB cream although I'd describe the coverage as medium-light, buildable to medium. It won't cover up anything major, but it's enough for my fairly mild uneven pigmentation issues.

It *does* have some fine shimmers in it that I just know some people are gonna hate. On me however they are really not noticeable under normal lighting conditions, not unless you stared right up in my face in direct sunlight. I do have teeny tiny pores though. If you have large pores I can easily see this being a total dealbreaker.

The biggest con is that this foundation doesn't have very good staying power and I did have to reapply once during the day. But hey for this price I guess you can't have it all.

Bottom line - this is not going to be replacing my ByTerry foundation any time soon. But it's a much better than expected budget foundation - so long as you have the right skin type for it.

Lip Liners -RIMMEL -1000 Kisses Stay on Lip Liner - Wild Clover

on 9/18/2018 3:59:00 PM


Wild Clover is a very pretty dark pink-brown-mauve shade that pretty much looks like your lips - but ready for the fall. This comes in a classic pencil (non-twist) packaging and doesn't drag on your lips whatsoever - it's very creamy and glides. For layering, it looks great under more natural lipstick shades. It even looks good alone for you matte lovers out there! For $4 this lip liner is really great for its price bracket.

2 of 2 people found this helpful.

BB Cream -RIMMEL -BB Cream 9-in-1 Skin Perfecting Super Makeup SPF 25

on 9/18/2018 12:50:00 AM


I love how lightweight this is. It's minimal coverage but still evens out my skintone. It feels like I'm wearing nothing.
And as a pale girl, the very light shade is perfect for me and doesn't make me look orange like some other brands. It's a little liquid-y, but that's okay. It's great for when I'm lazy or pressed for time and don't want to do a full face of makeup.
It's also often on sale for $5.99 at Shopper's.

1 of 1 people found this helpful.

Lipstick -RIMMEL -Provocalips 16HR Kiss Proof Lip Colour

on 9/15/2018 4:27:00 PM


Tried this lipstick as wanted something long lasting and saw that it had good reviews on the Boots website. I am so happy that I did. I purchased 'play with fire' ..a perfect red lipstick. It makes your teeth look super white. Flattering to say the least. You have to wait 60 secs to allow the lipstick to set then can apply the top coat. The top coat is a nice non sticky consistency. Glossy appearance. The lipstick lasted ALL DAY including surviving 2 meals and drinks. My lips felt comfortable and did not feel crumbly- I think people who said it flaked had applied it too thick. Brilliant value for money. Best lipstick I have ever used!

1 of 1 people found this helpful.

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