Originally founded by Eugene Rimmel in 1834 as a perfumery in London, Rimmel Cosmetics has gone on to become popular worldwide. Eugene was a pioneer in developing personal hygiene products like mouth rinse and pomade. After inheriting Rimmel's beauty empire in 1887, his two sons expanded on their fatherū€™s success internationally as they developed new color lines focusing on eye-enhancing products, most notably, Rimmelū€™s famous mascaras. In 1996, the company was aquired by Coty Inc. and is currently Britain's best-selling makeup brand. It can be found in 40 countries worldwide, and the brand prides itself on creating affordable, contemporray, cutting-edge makeup.

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1,058 products

32,077 reviews

66% would repurchase

Recent Rimmel Reviews

Liquid -Rimmel -Lasting Finish Breathable Foundation


Really loving this foundation! Coverage is natural looking and buildable. Works well on combination skin. Lasts pretty well with a primer and setting spray. I do have problems with it breaking up on oily areas and settling into fine lines after several hours. But overall it's great for a low maintenance everyday wear foundation.

Liquid -Rimmel -Lasting Finish 25 Hour Foundation

on 2/20/2018 6:14:00 AM


Pros: This is a very good, medium/high coverage, transfer- and sweat-proof foundation. It has a demi-matte finish, and it stays wonderfully on my skin for hours and hours. In Romania it comes in a glass bottle with a pump.

Cons: As usual, the lightest shade available in my country (Ivory) is a bit too dark for me, and it oxidizes quite a bit, which is why I probably won't repurchase. It also breaks me out a little, but only if I use it a few days in a row.

Liquid -Rimmel -Stay Matte Liquid Mousse Foundation

on 2/20/2018 6:03:00 AM


This was my HG foundation for years. It offers very good coverage,stays matte, doesn't break me out, and has a decent stay power. I even wore it on my own wedding with no problems at all. I only changed it because my skin's needs have changed in time and it even went quite crazy for a while, so I went out to try some new products, but I still use it from time to time. Unfortunately it doesn't have SPF (I prefer foundations that do, as my skin doesn't like it when I put anything with SPF directly on it, only on top of a moisturizer)

1 of 1 people found this helpful.

Lipstick -Rimmel -Moisture Renew Lipstick

on 2/19/2018 4:54:00 AM


Really moisturising, very pigmented lipstick, quite comfortable to wear. Good for us dry-lip-ladies. I have Notting Hill Nude, which is a lovely brown nude that looks even more brown on me (everything does).

Because it is so moisturising and soft, it comes off very easily. You'll be reapplying this if you touch anything with your lips.

So, trade-off.

It has a sunscreen-y scent, which fades but is still detectable, so definitely don't buy if you don't like the smell of sunscreen.

EDIT: This shade, Notting Hill Nude, is the same shade as the Kate Moss Lasting Finish Anniversary in My Nude/55, but is more slide-y.

1 of 1 people found this helpful.

Eyeliner -Rimmel -Exaggerate Waterproof Eye Definer Pencil

on 2/19/2018 12:22:00 AM


I used to think this eye pencil was good enough, but it's not performing at all well now. The line is too heavy and it does not glide on lightly. It gives a hard look, which is not the effect I want. And being waterproof, it is not budging when I try to blend it. I cannot recommend this pencil anymore. The smudger tip is useless, because it would be a hotbed of germs immediately. You need to use a clean sponge tip every time, not the same tip over and over.

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