Originally founded by Eugene Rimmel in 1834 as a perfumery in London, Rimmel Cosmetics has gone on to become popular worldwide. Eugene was a pioneer in developing personal hygiene products like mouth rinse and pomade. After inheriting Rimmel's beauty empire in 1887, his two sons expanded on their fatherû€™s success internationally as they developed new color lines focusing on eye-enhancing products, most notably, Rimmelû€™s famous mascaras. In 1996, the company was aquired by Coty Inc. and is currently Britain's best-selling makeup brand. It can be found in 40 countries worldwide, and the brand prides itself on creating affordable, contemporray, cutting-edge makeup.

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1,059 products

32,212 reviews

66% would repurchase

Recent Rimmel Reviews

Pressed Powders -Rimmel -Stay Matte Pressed Powder

on 6/18/2018 11:48:00 AM


I will never ever ever ever be looking for another compact powder. That's it

5 of 9 people found this helpful.

Liquid -Rimmel -Lasting Finish Breathable Foundation

on 6/14/2018 4:53:00 AM


My new fave foundation! Not a massive fan of the ‘doe-foot’ applicator as the product occasionally drips off, but it’s a great colour match for me, have had no adverse skin reactions and it lasts really well when combined with my translucent powder (I can spend all day heavy lifting and sweating and it still looks great at the end of the day!). Will definitely be buying again when I run out!

1 of 1 people found this helpful.

Lipstick -Rimmel -Stay Matte Liquid Lipstick

on 6/13/2018 11:51:00 AM


I have two shades 720 Mocha and 500 Fire Starter.

Mocha is a warm light-medium brown nude, dries just dark enough to not look washed out, I've gotten lots of compliments when I wear it.

Fire Starter is a warm orangey red, bright and was what I was looking for in a red.

Formula is a mousse texture out of the tube but dries down to a true matte, doesn't feel tacky after about a minute, passed the kiss test. For DS these are very good quality and I find them easy to apply. I'd probably try another shade but they don't have many that appeal to me..The pinks are very rosy which I am no fan of, and then they have the out there colours which I wouldn't get use out of it I bought them.. the only two I can see myself trying are Be my baby or Blush.. so I guess I wish they had more shades.

Loose Powders -Rimmel -Match Perfection Silky Loose Face Powder

on 6/12/2018 10:19:00 PM


Amazing! I've paired this with foundations such as Nars, MAC,Revlon, and it has worked well everytime. Works especially well with NARS who's foundations are a bit dewier, but I love them so I keep using them and I use this powder to keep me matte. It's super affordable and better than more expensive brands I've used.

You will need to get a soft brush to use with it, the powder puff it comes with isn't the best way to apply and can smear your make up. It also gets dirty so is unhygienic.

Be careful when you use the powder, it's very fine and goes everywhere - I gently nudge it into the lid and dip my brush from there.

Highly reccommend!!

2 of 2 people found this helpful.

Liquid -Rimmel -Match Perfection


Decent coverage, thick liquid formula. However comes off easily and does not have a good range of shades. The light ones are too light but darker shades are a bit too dark too.

1 of 1 people found this helpful.

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