Originally founded by Eugene Rimmel in 1834 as a perfumery in London, Rimmel Cosmetics has gone on to become popular worldwide. Eugene was a pioneer in developing personal hygiene products like mouth rinse and pomade. After inheriting Rimmel's beauty empire in 1887, his two sons expanded on their fathers success internationally as they developed new color lines focusing on eye-enhancing products, most notably, Rimmels famous mascaras. In 1996, the company was aquired by Coty Inc. and is currently Britain's best-selling makeup brand. It can be found in 40 countries worldwide, and the brand prides itself on creating affordable, contemporray, cutting-edge makeup.

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1,052 products

31,976 reviews

66% would repurchase

Recent Rimmel Reviews

Polishes -Rimmel -60 Seconds Nail Polish

on 11/20/2017 5:46:00 PM


This polish doesn't dry in 60 seconds, but in about 5-10 minutes you're good to go.
Fast drying polishes are known to chip easily and this one isn't an exception. Lasts for about 3 days, bright shades will stain nails.

2 of 2 people found this helpful.

Lipstick -Rimmel -Lasting Finish by Kate Moss - 01

on 11/20/2017 9:22:00 AM


This is one of my favorite red lipsticks. On me, it's a pure red and thankfully, it doesn't turn pink. I use a lip brush for a more even application. I would probably buy this again.


on 11/18/2017 10:24:00 PM


This was truly awful. I picked it up in the pound shop thinking I’d gotten an amazing bargain but it completely ruined my makeup look!

I got it in ‘dark side of blue’ with an elephant grey “shadow” at the other end; let’s be clear...there was NO discernible difference in the formula of either the liner or the shadow...both seemed to be waxy unblendable kids crayons moulded into different shapes.

The kohl Kajal end fell off mine, but it was very nice shade of electric blue and you could just about get away with describing it as an eyeliner, but the shadow end!? I have never in my life experienced an eyeshadow that was this consistency and I’m hopeful that this will never happen again because ITS NOT AN EYESHADOW!

Watch me mess up with it here:

Just search for Ayish Zone on YouTube x

Lip Liners -Rimmel -Moisture Renew Lip Liner In Universal Transparent

on 11/18/2017 7:30:00 PM


I'm amazed at how it kept my incredibly dry and flaky lips nice and hydrated. It kept my lip color on longer as well, except during the meal time fading. I make sure my lips are well exfoliated and moisturized before i put this on and then i use whatever lip color i wanted, even matte lippies. I wish this also smoothed out the lines on my lips but no i'm still stuck with my prematurely aged wrinkly lips, with all the lipstick settling into each and every groove.

2 of 2 people found this helpful.

Eye Shadow -Rimmel -Magnif'Eyes Blush Edition Eyeshadow Palette

on 11/18/2017 6:12:00 PM


Okay so Im editing because this got straight up strange last night.

London Nudes Calling is the same exact palette with a different name.They are being sold side by side here in AZ currently. I dont know what to tell yall other than London Nudes Calling sucked in quality while its twin, Blush Edition, is wonderful quality.

My only guess is Rimmel realized how much London Nudes Calling SUCKED and decided to revamp it by releasing Blush Edition.

Here is a link of the two palettes side by side. I took this pic, they are mine. You might have to copy and paste:



I bought the palette London Nudes Calling which was a warmer version of this and it SUCKKKKKED. Y'all can read the review I wrote for that in my profile. There was ZERO pigmentation.

When I saw Blush Edition I thought, okay this is probably going to suck also. But Walgreens has a great return policy and the shades were exactly what I wanted the London Nudes Calling to be. I (respectfully) disagree with the poster claiming there's only one warm shade. I can see a few, along with neutrals.

The quality of this one has been the opposite of the experience I had with London Nudes Calling. Meaning, it's very pigmented and buttery. I do have to wonder if maybe Rimmel has some quality control issues going on.

This makes my green eyes pop. I own Urban Decay Naked 3, Laura Mercier's Artist Palette, Covergirl TruNaked Roses, ect. And I'd happy use this on a regular basis. Prior to Naked 3 there was very few rosy palettes on the market, and even less drugstore options, so I am STOKED cosmetic companies finally got on board.

I'll repurchase.

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