Pure and Basic

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17 products

46 reviews

80% would repurchase

Recent Pure and Basic Reviews

Shampoo -Pure and Basic -Cherry Almond Moisturizing Shampoo

on 4/5/2015 11:29:00 PM

Love the smell of this stuff, and the way my hair feels once dry.

I found that it did reduce breakage and also hair fall - for me at least - but there are a couple of things that will stop me from repurchasing.

1. After the 4th use of this, it sucked out all the moisture in my hair, which means that there is a lot of some kind of protein in the shampoo - yeah, I don't normally check the ingredients.
2. Made my head / scalp extremely itchy.

I have very fine, color treated and a little over processed hair which is also protein sensitive, so unfortunately this shampoo is not for me.

Shampoo -Pure and Basic -Clarifying Shampoo

on 8/7/2014 11:23:00 AM

This is a great, natural-based clarifying shampoo. Because I use silicone-based hair treatments, I like to use this on a weekly basis to remove build-up. It has a lemongrass scent, which Is not my favorite. Cleansed well but does leave hair squeaky clean. Definitely follow up with a deep hair conditioner after using.

Conditioner -Pure and Basic -Reconstructing Conditioner with Coconut

This is a great conditioner! I bought it on sale for $9.99 (CAD) for a one litre pump bottle. The packaging is very simple; what caught my attention were the ingredients (shea butter, cocnut oil, macadamia nut oil, panthenol, to name a few) and the description of what this conditioner is supposed to do. As per the directions on the bottle, it says to leave it for 2 minutes and rinse--since my hair needs alot of conditioning (due to flat ironing, blow drying & colouring), I left he conditioner in my hair for about 10 minutes with and covered my hair with a plastic cap after shampooing. The results were awesome--my hair was soft, moisturized, shiny, did not strip my colour, hair was not greasy or weighted down either. This conditioner gives good slip and the scent is wonderful like a tropical coconut/floral aroma; nothing fake, overpowering or tacky. As a deep treatment this conditioner works very well-I am impressed. The only qualms with pump bottles are that when the product is more than half way down, it does not pump out as easily (this is just a minor detail). Also, I wish this product (as many others that I have reciewed here on MUA, Lol) was easily available in drugtsores. I wanted a conditioner with coconut oil as it is supposed to really beneficial for smoothing the hair shaft, encouraging healthy hair growth,moisturizing w/out weighing hair down /leaving it greasy, retaining colour for people who dye their hair--In past experience, Clairol's Nice n ' Easy Colorseal Conditioning Gloss was awesome but now I cannot find that anywhere (I think Clairol stopped selling the individual tubes) and had coconut oil too. I also tried Inecto Coconut Conditioner which was good but not amazing; while it provided shine, my hair was tangled...Overall Pure & Basic Reconstructing Conditioner is amazing! IME/IMO, this conditioner works just as well if not better than high end salon brands. Will repurchase online if I have to (lol) 5 lippies :-)

2 of 2 people found this helpful.

Shampoo -Pure and Basic -Natural Anti_dandruff Shampoo Tea Tree & Rosemary

on 8/30/2012 7:32:00 PM

Really like this concentrated shampoo. It smells pleasantly herbal and contains a host of botanicals for dry scalp. Also has 2% salicylic acid to gently exfoliate scalp. I usually massage this in for a minute and then leave it in for another minute before rinsing. It cleans like a clarifying shampoo, so my hair is left feeling squeaky clean after using this.

Lotions/ Creams -Pure and Basic -Natural Bath & Body Lotion - Caribbean Heat


I bought this lotion at a Yokes Foods on sale for $4.99 from $6.99 I believe. It works very well, but I find that it does not soak into my skin and leaves me feeling oily and not moisturized.
It smells absolutely wonderful and is so, so smooth!!
This product is not bad, it just didn't work well with my skin, but due to this I wont repurchase anything in this line.

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