Not Your Mother's

Not Your Mother's is a hair care brand launched in 2010 by DeMert Brands. They offer a full line of hair care products that are free of dyes, parabens, phthalates, sulfates, silicones, and gluten.

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31 products

527 reviews

60% would repurchase

Recent Not Your Mother's Reviews

Dry Shampoo -Not Your Mother's -Clean Freak Refreshing Dry Shampoo

on 4/4/2019 12:41:00 PM


Effectively does absolutely nothing.

2 of 2 people found this helpful.

Shampoo -Not Your Mother's -Blue Sea Kale & Coconut Water Shampoo

on 3/27/2019 10:13:00 PM


Would repurchase again when on sale. Got at Walgreens.

Just loved the smell of this stuff. Didn't feel like it made my hair look great or anything but the package was cute and again, the smell was amazing. I don't think it has silicones in it, so I can see why it wouldn't make your hair look super amazing or really do anything other than cleanse, but it's ok.

Had the matching conditioner as well.

Shampoo -Not Your Mother's -Way To Grow Long & Strong Shampoo

on 3/22/2019 2:51:00 AM


I bought both the shampoo and conditioner on a whim at Walmart. I totally regret it. On the first day of using Long and Strong shampoo and conditioner, I didn't notice any difference in my hair other than how good it made my hair smell. The fragrance is lovely! That's about the only thing I liked about this product. The second time I used it, I noticed my hair started to become stiff and hard to detangle in the shower, even after applying conditioner. I also noticed I had more hair fall than normal. I wasn't terribly alarmed until the third time I used the product. After shampooing, i applied the conditioner and when i started finger combing my hair, I couldn't believe how much hair came out in my hands. There was so much, you could barely see the skin on my hands. I'm just glad my hair is naturally very thick, otherwise I'd have very prominent/noticable bald patches. Yuck! This product may work for others, but I personally didn't like the effects it had on my hair.

2 of 2 people found this helpful.

Dry Shampoo -Not Your Mother's -Clean Freak Tapioca Dry Shampoo

on 3/19/2019 9:23:00 AM


Love this dry shampoo !! The only one that I don’t feel like I’ve sprayed an entire cake mix into my head Absorbs oil snd no white cast and the price can’t be beat !

1 of 1 people found this helpful.

Conditioner -Not Your Mother's -Activated Bamboo Charcoal & Purple Moonstone Restore & Reclaim Conditioner


This conditioner works awesome with the matching shampoo (please see my review of it here: ). I use the pair a few times a month to remove product build-up I am getting from using anti-frizz products and it does just that without stripping any moisture from my hair. The conditioner leaves just enough slip to detangle my fine hair without any problems, and leaves my hair fresh and clean. I recommend this and the matching shampoo to anyone who wants to “deep cleanse” their hair on occasion but needs something that isn’t damaging.

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