NYX is a cosmetics company founded in 1999 in Los Angeles by Toni Ko. Named after a Greek goddess, the company's first products were jumbo eye pencils sold to beauty professionals only. The cosmetics were marketed as "high-end quality meets drugstore prices".They expanded quickly and in 2014 Ko sold the company to L'Oreal. Brick and mortar NYX stores were introduced in 2016. NYX cosmetics are available worldwide, and they remain headquarted in Los Angeles, CA. (Source: Wikipedia)

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1,499 products

25,043 reviews

72% would repurchase

Recent NYX Reviews

Brows -NYX - Micro Brow Pencil

on 10/17/2017 2:35:00 PM


i've been using makeup for years, but just recently got into doing my brows routinely a few weeks ago. i've sporadically tried other brow products in the past but never really like the results enough to continue doing it on a daily basis. however, ever since i started using this product, i've been hooked. the fine point on the pencil makes it super easy for a brow novice like me to fill in the sparse tail end of my brows as well as filling in the rest of my brow to make my brows look related to one another. the price point is just right ($9.99 at ulta, but they run NYX deals all the time). it doesn't smudge or fade through my days or 12 hour shifts at work. easy to remove. doesn't cause any breakouts. i'm so happy with this product that i would happily repurchase over and over again.

Primer/ Corrector -NYX - Angel Veil


I just bought this yesterday and couldn't wait to try it out. I got hooked on Hourglass veil mineral primer through a smaple from Sephora, but just can't justify buying it, as it's price tag is beyond exorbitant. Maybe during tax return... Now I've heard the angel veil is a dupe for the Hourglass so I went out and bought it because I've got several events this month that I desire to look flawless at. This product does come out thicker than the hourglass, and slightly chunky. But once mixed between my fingers, it goes on very similarly to the Hourglass. It's velvety and smooth, glides over my skin, and fills my pores beautifully. It doesn't leave me with a white cast as some others have stated, but that could be because I'm very pale. My makeup looked utterly flawless, it lasted an 8 hour day, with no creasing, no oil breakthrough, and no sliding. I'm very impressed! Do I think it's a dupe for Hourglass? No, but it's quality is about the same. It fills my pores in better than the Hourglass, but the finish is a bit more matte than the Hourglass. I like a dewy finish, but I can solve that with highlighter, and to be honest, I'm less shiny at the end of the day with the angel veil. I like it better in fact. With time, this just may become an HG product for me

5 of 5 people found this helpful.

Mascara -NYX - Fly With Me

on 10/16/2017 10:53:00 AM


Another big miss from NYX. The packaging and brush are nice, the formula is awful. This mascara adds neither length nor volume. It is very thin and liquidy and takes a very long time to dry: it transferred to my lids and undereye even 10 minutes after applying. I would only recommend this to someone who already has long full lashes and just wants to tint them, but even then, there are better products out there. It did not flake, but smudged after an hour or so. Easy to wash off with soap and water, thank god.

1 of 1 people found this helpful.

Concealers -NYX - Gotcha Covered Concealer

on 10/16/2017 10:50:00 AM


This was awful for me. The coverage is sheer, if that. If anything it highlighted my dark circles by coating them in sticky grease. It has a strong waxy odor like cheap, off-brand crayons. The finish is extremely dewy, as in it never sets, and will settle into every crease. I attempted to build it up but it just slid down and made a mess. I would consider purchasing this if they quadrupled the amount of pigment in it and did something about the odor. NYX can really be hit or miss, and this is a HUGE miss.

2 of 2 people found this helpful.

Lipstick -NYX - Lipstick- #529 Thalia

on 10/16/2017 6:55:00 AM


This is one of the worst shades I've ever tried. On me it looks like a greyish purple and it washes me out completely. I threw it in the trash can after using it for one day. The staying power is average I think (perhaps for about three hours or so). I think I looked like a corpse:) For some reason I think I need at least some warmth in my lipstick shades and there was none in this one.

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