NYX is a cosmetics company founded in 1999 in Los Angeles by Toni Ko. Named after a Greek goddess, the company's first products were jumbo eye pencils sold to beauty professionals only. The cosmetics were marketed as "high-end quality meets drugstore prices".They expanded quickly and in 2014 Ko sold the company to L'Oreal. Brick and mortar NYX stores were introduced in 2016. NYX cosmetics are available worldwide, and they remain headquarted in Los Angeles, CA. (Source: Wikipedia)

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1,518 products

25,381 reviews

72% would repurchase

Recent NYX Reviews

Eyeliner -NYX -Epic Ink Liner

on 2/16/2018 10:27:00 PM


I have to tell you that I am not a fan of liquid eyeliner. My drawing is terrible so I try a pencil first and then use this liner on top. This is highly recommended over Kat Von and L’Oreal. My left eye is super sensitive and 9 out of 10 eye makeup make it irritated. This product is super gentle and lasting. It is also very pigmented. I am very happy with this and will buy it again.

Eye Shadow -NYX -Jumbo Eye Shadow Pencil - Milk

on 2/16/2018 8:16:00 PM


I really like this for using underneath eye shadows to make them more vibrant. I have very oily eyelids so this definitely creases like mad if I don’t prime. But it’s great as a white base on top of primer. I would like to try some of the other colors too.

2 of 2 people found this helpful.

Brows -NYX -Eyebrow Gel

on 2/16/2018 9:37:00 AM


I love this product! I just bought it and I will post later on whether the product does indeed dry out, as some posters here have reported. I bought 2 tubes, one lighter shade and one darker shade to have the 2 tone eyebrow effect. This is just as good as the dipbrow pomade from Anastasia. It gives me the bushier eyebrow effect, as my eyebrows are thin and I like to thicken them. I am unable to achieve the same thickness with a powder, as it doesn't give as much coverage.

This is a gel, which dries to a matte finish. It doesn't budge, come off or anything. This stuff is solid. I hope my tube doesn't dry out. It's such a great product. I'll report in a few weeks to see if my tubes have dried out. I hope not!

1 of 1 people found this helpful.

Concealers -NYX -HD Photogenic Concealer Wand - Fair

on 2/16/2018 5:37:00 AM


It oxidises quickly so dry patches on the skin can appear orangey and it is poor coverage

1 of 1 people found this helpful.

Primer/ Corrector -NYX -Studio Perfect Photo-loving Primer

on 2/16/2018 1:56:00 AM


This is the only primer that I can see the difference after a whole day work. I compared it with Hourglass, too faced peach, and my favorite Guerlain primer. To my surprise this NYX primer makes my foundation to last all day! It is silicon based but not as thick as smashbox original. Of course it doesn't smell like Guerlain, but who cares! Btw I have oily skin and I use the purple one for my yellow skintone.

4 of 4 people found this helpful.

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