NYX is a cosmetics company founded in 1999 in Los Angeles by Toni Ko. Named after a Greek goddess, the company's first products were jumbo eye pencils sold to beauty professionals only. The cosmetics were marketed as "high-end quality meets drugstore prices".They expanded quickly and in 2014 Ko sold the company to L'Oreal. Brick and mortar NYX stores were introduced in 2016. NYX cosmetics are available worldwide, and they remain headquarted in Los Angeles, CA. (Source: Wikipedia)

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1,504 products

25,198 reviews

72% would repurchase

Recent NYX Reviews

Mascara -NYX -Fly With Me

on 12/15/2017 4:58:00 PM


I was hoping this mascara would be good by the shape of the wand and I love most NYX products but this mascara just wasn't black enough and it didn't hold a curl. Not the best, not the worst, but definitely pass on this product.

Lipstick -NYX -Lipstick- #529 Thalia

on 12/15/2017 4:02:00 PM


I love this shade . I’m a nw18 skintone with very pigmented lips. This shows up a plummy nude tone. My favoite way to wear this is over Kat Von D liquid lipstick in shade Ludwig. It helps soften the dryness of the liquid lipstick and also changing the color of the KVD shade to a slightly rose brown shade instead of a fawn brown. I love this shade over other matte lipsticks as welll like Blankety by MAC. This really does transform a number of too plain nude shades into something lush and beautiful. The NYX lipsticks are the most moisturizing of any I have tried besides with the exception of a few rouge volupte YSL shades I use to have.

Lip Treatments -NYX -Butter Balm

on 12/14/2017 6:22:00 PM


I love the tube butter glosses formula, color and smell wise. But this one I do not like. The worst part is the smell, it's like some very acidic fruit or vitamin C pill. I just couldn't stand it. It was that way in several colors I tried, all the same smell.

The formula was just okay. You could use it as a light balm, but if your lips are dry it will not smooth them out visibly during wear, so if you want it for that, pass on this. It's not that rich or thick. It's super, super light to the point of likely only working well on lips that are not dry already.

I had to get rid of mine due to the smell being intolerable.

Brows -NYX -Brow Mascara

on 12/14/2017 4:02:00 PM


I think they changed the color names - I used to use "espresso" but now the darker/ashy color is sold as "black". Luckily it's not actually black (marketing fail, NYX? I almost didn't buy it.) I have dark brown brows that are fairly full but fading with age and have gaps in them here and there. This mascara is so easy to brush on and the pigment will graze the skin and baby hairs and fill in gaps in the shape with no effort. And of course hold s the brow shape as a mascara is supposed to do. Great buy, great find.

1 of 1 people found this helpful.

Contour -NYX -Highlight & Contour Pro Palette

on 12/14/2017 10:42:00 AM


This palette's variety in shade make it seem as if Nyx attempted to please all skin tones, but only ended up with a singular palette with some shades that work for the mass population. I believe that there will be few people who would utilize all shades in this palette comfortably. There are many shades missing from the "contour" shades. For a contour palette, I was expecting one very cool toned taupe but there is not.

Thankfully as this is DS, I got it on a $10 off sale, and had some other inserts previously purchased from the NYX single/refillable line from their standing stores, but then this isn't so much worth the money, as me customizing my own palette. I ended up removing 4 of the shades from the palette and putting in a matte white, fawn/sienna tone, and a shimmery highlight.

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