NYX is a cosmetics company founded in 1999 in Los Angeles by Toni Ko. Named after a Greek goddess, the company's first products were jumbo eye pencils sold to beauty professionals only. The cosmetics were marketed as "high-end quality meets drugstore prices".They expanded quickly and in 2014 Ko sold the company to L'Oreal. Brick and mortar NYX stores were introduced in 2016. NYX cosmetics are available worldwide, and they remain headquarted in Los Angeles, CA. (Source: Wikipedia)

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1,520 products

25,454 reviews

72% would repurchase

Recent NYX Reviews

Eye Shadow -NYX -ultimate warm neutrals

Great palette in constant use! An absolute staple in my collection.

Eyes -NYX -Lid Lingerie Palette

on 3/16/2018 11:39:00 AM


I'm often in an intense love-hate relationship with NYX and their products, and this is unfortuntely not an exception. Don't get me wrong, this is not a bad palette, like at all. I like the Lid Lingerie palette, I'm just not as head over heels with it as I had expected. This review is gonna be long, because I'm quite passionate about NYX products. Even when I'm not completely in love with them all the time.
1/ The packaging: I love NYX straight forwardness with their plain clear plastic lid and black "couch" that the square uniform-sized pans of shadow sit on. I'm happy that I can see my shadows at all time and need only to glance at my collection to get an indea of what I want to do that day (I even depot the products that don't come in clear-lid packaging). However, the Lid Lingerie is needlessly and ridiculously bulky.I don't understand why they made a small, palm-sized palette and then made the height nearly 2cm? The pan size in this palette is the same as the pans in their Avant Pop palettes, and those palettes come with 10 shades and are longer, yet they still managed a thin 1.2cm bezel. The Lid Lingerie feels like a brick in the hand. And the thickness of the plastic lid on both palettes is the same too. So NYX really just went out of their way to make the LL super bulky. Yet all that plastic doesn't make the palette more sturdy, on the contrary, the height makes it even more prone to breakage. Mine already has a hair line crack on the side. Should have saved that waste of plastic and shaved a couple dozen cents on the price.
2/ Colour range: I'll refer to the shades in the palette in this numbering, first row from left to right: 1/ the cream shade, 2/ the light muted lavender, 3/ the brown-ish medium orange; second row left to right: 4/ the medium-deep cool-leaning rich brown, 5/ the perfect peachy transition shade, and 6/ the red-toned brown. I'm pretty pleased with the colour scheme of this palette. It's a mix of warm and cool tones, and the lavender thrown in was a nice surprise. I had actually hoped the lavender one was more like the mauve shade they has in the Avant Pop Surreal My Heart palette, or the also very similar mauve in their little Full Throttle Take Over Control quad, those two are my favourite one shade all over the lid shade. This lavender is way too cool for me personally to use as a transition shade (I'm a very light skinned Asian and have yellow-olive undertone). But bordered by the orange and cinced in the outer V with either of the browns, this is a very cool and unique lid shade that compliments brown eyes beautifully. I love the peachy shade on the second row too, I didn't think it'd work on my skin tone but it's awesome, it's not too warm and it doesn't clash with my undertone. It just warms up my eyelids really nicely. I like the 2 brown shades, they're different enough from each other to change the overall tone of the eye look. I couldn't careless for the cream shade. I honestly wish they had just replaced it with a purple like the muted purples in the ABH Modern Renaissance or something. The cream shade in any palette just completely put a block on any customer who isn't light to light medium skinned in my opinion. We all have face powder, eye primer or dedicated skin-toned eye base to negate any need for a cream shade for any purpose. I honestly think it's just an excuse for NYX, they're very good at making lighter eyeshadows, their deeper shades, not so much. I'll elaborate in the next paragraph.
3/ Quality, lasting power, colour payoff, texture, blendability: NYX shadows are usually much higher quality-wise compare to other competitors at the drugstore. Theirs are the only shadows that last on my eyes quite decently without completely disappearing within an hour. They're also not as powdery and very smooth (in contrast with, say WetnWild or ELF). The smoother, more sufficiently pigmented shades in the palette are: the cream, the lavender, and the peach. The orange is not as smooth but it doesn't lack far behind. The only problem I have with the cooler brown shade is that it's the most powdery shade of them all, it kicks up a ton of dust when touched with either brush or finger. To make up for it, it's also the most pigmented shade out of the six and it blends out easily. The supposed-ly red toned brown is the worst shade of all. It's patchy, stiff and dry, the colour not as deep (not much deeper than the orange at all in fact - I can't even use it to deepen my outer corner) nor as rich as in the pan and it doesn't build up. On my olive skin tone, the red tone in the shadow is completely lost. It's neutralized to a muddy, unflattering brown. That awful shade aside, the texture of the shadows are very very forgiving, especially if you don't have smooth eyelids or milia. My middle aged mother loves the orange shade, it significantly helps with the crepe-y skin on her eyes. My eyelids are not aged but I do have some milia, slightly bulging veins and some stray brow hairs too fine to be picked up by the tweezers. I'm not a fan of the very dry, super matte eyeshadows, I prefer shadows that have a bit of a light sheen, more demi-matte or satin or whatever word brands invent to describe their shadows these days. That's why NYX mattes are my favs.
4/ Pricing: $10 is really up there for 6 shadows. On the long run, it doesn't matter that much, but still it's a bit expensive, especially if like me you don't live in the US and can't make use of any coupon or sales. There are official NYX showrooms in my country, but the prices are severely jacked up, even with seasonal 30% sales. And only for 6 shades. I gritted my teeth and purchased it full priced, but like I said, I have a soft spot for NYX.
Overall, I do recommend this palette. If you're in the same shoe as me, I strongly advise consider the aspects I discussed above before purchasing esp. the skin problem. If you already have similar colours of approximate quality in your collection, this is not neces

2 of 2 people found this helpful.

Eye Primer -NYX -Eyeshadow Base in White

on 3/16/2018 9:25:00 AM


I really wanted to love this product for a couple reasons: I use eyeshadow base every time I use eye shadow, so it's a commonly used product for me and I loved the price point on it.

From the outside it appeared to be exactly like a MAC Paint Pot - I have used MAC almost exclusively for years - but it definitely is not. I purchased this on the promise from the NYX SA that she's used both products and she doesn't see any kind of a difference. Well, there's a HUGE difference. HUGE. For one, this does make eye shadow pop but it also kind of gives it a funny colour. I mean I know the MAC Paint Pot isn't white, and this is, so it's likely to give a different finish but I did not like it in any way. I used this for the first time to go have dinner on a girls night out. I was out for maybe 4 hours, maybe, and by the time I got home my eye shadow was creased and flaking off in some spots. Also, it's harder to blend out than using a paint pot - which I didn't like either. While I was putting on my eye shadow I noticed that some of the gooey-ness of this product actually transferred back onto my eye shadow brushes. I didn't really have very much on my eye lid but it definitely transferred and left my eye shadow brushes feeling tacky.

I was trying to branch out and use different products since purchasing MAC can add up, but this is an example of how cheaper definitely does not mean the same quality product. I am very disappointed. And while it was only $9 CAD (I think?) it was a waste of money and I will definitely not be repurchasing.

Liquid -NYX -Stay Matte but Not Flat Liquid Foundation

on 3/16/2018 5:37:00 AM


This is very good on my sensitive & combination skin - I usually have a hard time finding foundations that feel right on my skin, and I have tried both luxury and drugstore products. I do find I need setting powder for it to stay matte, though, and the coverage could be better. I love that it is buildable, and the color (soft beige) is a perfect match for me. Would buy it again - I am not swayed by it, but it is good and it does a nice job if you want a more natural look.

Contour -NYX -Powder Blush - Taupe

on 3/15/2018 12:28:00 PM


TOO WARM - This is a cult favorite contour shade for fair skin so I had to try it. I know the older version is well-loved but had more red in it. In the pan this is very warm, like a bronzer, instead of a contour. Everything pulls red or orange on me since I have so much pink in my skin. I prefer very cool taupe/purple based contours. This NYX Taupe reminds me exactly of the Catrice Prime/Fine Contour. Overall, this is too warm for my skin tone. If you are fair, and want a truly cool toned contour try my favorite L’Oréal Color Riche Eyeshadow in Café au Lait.

3 of 3 people found this helpful.

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